New York – DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn as Chief Financial Officer of the company, responsible…
NUREMBERG, Germany - GfK has integrated EMO Scan, its award-winning biometric measure of emotional response, into its market-validated ad testing system. Available globally, EMO Scan gains consumers’ permission to use their…
Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights, today announced that it has…
DoubleVerify granted MRC accreditation for its online suite of Verification and Viewability services Accreditation certifies DoubleVerify’s proprietary technology and products in delivering online media transparency and accountability solutions
Digital Advertising Industry Veteran Yoav Arnstein joins to lead EMEA operations and market evolution for sell-side focused programmatic video advertising
Online advertising start-up Reduce Data is an advertising analytics and optimization platform that leverages the power of big data to provide deeper insights into ad campaigns. Their declared aim is to…
New offering boosts buyer confidence with independent verification London – Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video ads in real-time and blocks…
Increase Revenue with Expanded Ad Inventory via Auto AdJust Poway, CA – As of January 2013, Ad-Juster, Inc has launched another ground breaking product for ad operations industry, called Auto…
spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.
Convertro (www.convertro.com), which measures ad campaign effectiveness using cross-attribution of offline and online channels, today announced that it has launched the advertising industry’s firstattribution solution that encompasses paid, owned and earned media and assesses the role each plays in driving sales. While fragmented analytics platforms that measure the impact of single forms of media exist today, this is the first end-to-end attribution tool that enables brands, retailers and publishers to compare and contrast how each performs against its marketing goals.
