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Category: Ad and Media Verification
DoubleVerify Adds $33 Million in Funding from Private Equity Powerhouses JMI Equity and Institutional Venture Partners
Series C Funding Round Entrenches DoubleVerify as the Global Standard for Online Media Verification and Compliance New York – DoubleVerify (www.doubleverify.com), the pioneer and worldwide leader in online media verification and compliance, announced that it received $33 million in financing led by JMI Equity and Institutional Venture Partners (IVP), two of the premier later stage [...]
comScore Announces Availability of AdEffx Campaign Essentials in Canada
Recent AdXpose® Acquisition Enables Truly Comprehensive End-to-End Campaign Validation; AOL Canada Signs as First Publisher Client for comScore’s Powerful Audience Validation Tool TORONTO, Canada – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the availability of AdEffx Campaign Essentials™ in Canada, comScore’s campaign audience validation tool used by digital marketers, agencies [...]
Evidon Passes 50 Billion Impressions Served, 80 Million Unique Users
Tremendous Growth of Companies utilizing the “Ad Choices” Icon via Evidon Continues as Opt-Out Rates Remain; More than 80 million US internet users served ads with Ad Choices Icon delivered by Evidon each day Greenlight Program Ensures Exponential Spike at IAB Deadline in Late August NEW YORK – Evidon, the leading provider of compliance services [...]
Interview: Oren Netzer (Co-Founder, CEO DoubleVerify) Explains Navigator, DoubleVerify’s Ad Monitoring and Reporting Solution
Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail.
DoubleVerify Launches Monitoring and Reporting Solution to Help Ad Networks and Ad Platforms Strengthen Brand Safety and Boost Performance
Navigator Proactively Maximizes Quality and Growth of Inventory and Profitability New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today announced the launch of Navigator, an end-to-end monitoring and reporting solution to help ad networks and platforms quicken and expand publisher on-boarding while continually monitoring their network and ensuring [...]
Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements
SANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform to ensure brand safety and adherence to the ad privacy self-regulatory requirements. This will be done via TRUSTe’s partnership with AdXpose to deliver a best-in-class OBA compliance solution for ads in [...]
Media Contacts Selects DoubleVerify as Preferred Partner for Online Media Verification in UK
Partnership will ensure Media Contacts’ clients benefit from best in class delivery transparency and brand protection New York, NY and London, UK – Media Contacts UK, the interactive media network of Havas Digital, today announced a partnership with DoubleVerify, the pioneer and market leader in online advertising verification and compliance. DoubleVerify, which has a sales [...]
Adometry Malware Lab Identifies New Online Ad Hijacking Scheme
Sophisticated Attacks Target Video, Display, and Search Campaigns to Commit Fraud AUSTIN, Texas – Adometry, Inc. (formerly Click Forensics) announced that the Adometry Malware Lab has discovered a new highly sophisticated advertising fraud scheme targeting online video, display and search advertisements. The coordinated attack, called “ad hijacking,” uses similar malware and infection delivery methods to [...]
DoubleVerify Gives Marketers the Power to Block Ads on Precise Pages and Countries with BrandShield 2.0
New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, announced BrandShield 2.0, a real-time page-level and geo-level blocking solution. Advertisers and agencies can now ensure that ads are served to pages with approved and safe content. A vital tool to protecting a brand’s reputation, BrandShield identifies undesirable and unwanted [...]
Fivia and Ad-Juster Sign Partnership Agreement
Ad-Juster, Inc. and Fivia SA, have signed a partnership agreement allowing Fivia clients to use Ad-Juster’s third party delivery data collection service to automatically load third party numbers into Fivia products for billing reconciliation and discrepancy management.
AdXpose Names Jeff Lanctot to Board of Directors
Former Razorfish Executive and Ad Agency Veteran Reflects AdXpose’s Latest Commitment in Courting Madison Avenue New York, NY – AdXpose, the market-leading verification and optimization company, announced that Jeff Lanctot, former Chief Strategy Officer of Razorfish, has been named to the company’s Board of Directors. The appointment is effective immediately and comes at a time [...]
DoubleVerify Expands Globally, Launches UK Office
NEW YORK, NY — DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, announced its expansion into the United Kingdom today with the opening of a new London location. Michelle Lawrence, formerly of MPG Media Contacts in London, will head the UK office as director of sales. DoubleVerify leads the international market [...]
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