Verification Suite is now Powered by the Integration of MediaMind and Peer39 Platforms

New York, NY – DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today a new global Verification Suite supporting nine languages including English, Spanish, French, German, Portuguese, Dutch, Italian, Chinese, and Japanese, fully integrated into the MediaMind platform.

Verification is the process of an independent third-party attempting to verify that an advertisement was delivered according to the expectations of the advertiser. The new contextual verification elements of the MediaMind verification product will be powered by Peer39, the leading Brand Safety and Page Quality data provider in the RTB space.  This signifies the full integration of the MediaMind and Peer39 platforms, following DG’s acquisition of Peer39.

“Marketers need to confirm the quality of ad inventory and also confirm that their ads were able to be seen,” said Ricky Liversidge, CMO at DG. “Verification is a premium data set within MediaMind Analytics, enabling clients to confirm their ads were delivered in accordance with expectations.”

Deeper integration of the MediaMind and Peer39 platforms will provide improved workflow for agency clients who want to harness verification insights for media planning purposes. The design of the verification reporting interface has been updated to share the look-and-feel of the MediaMind platform and reporting will continue to contain the option to measure viewability.

About DG

DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management.  The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.

With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets.   For more information, visit http://www.dgit.com.

Related articles:

1. MediaMind Announces Full Integration with ADagoo Campaign Visualization & Verification Technology MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent...
2. DoubleVerify Granted MRC Accreditation for its Online Suite of Verification and Viewability Services DoubleVerify granted MRC accreditation for its online suite of Verification...
3. Interview: Updates on Ad Verification Progresses from Oren Netzer, CEO DoubleVerify We are focused on our real-time bidding environment solutions. With...

Ad-Juster recently added the capability to break out data by ad unit (aka site and zone) in DFP Premium.

If a digital publisher delivers creatives across multiple sites and need prorated 3rd party impression and click counts broken out at those levels for your customers, both internal and external, then this may be a feature you would be interested in talking to Ad-Juster about.

The upside to breaking this data down by site is that it will allow the system to generate reports that will show delivery counts down to the individual site and zone (or any implementation specific breakout) which is particularly important for networks and inventory resellers that have to turn around campaign revenues back out to partner sites.

Reports at the site/zone level will have 3rd party delivery data pro-rated and distributed across all the site / zones to reduce the manual labor required to make these calculations.

For more information please contact Ad-Juster at sales@ad-juster.com.

Full story at: http://www.ad-juster.com/news/?p=376

Related articles:

1. Solbright and Ad-Juster Sign Partnership Agreement Ad-Juster, Inc. and Solbright, Inc., have signed a partnership agreement...
2. Ad Operations Interactive (AOI) is the Exclusive Global Reseller of the New Ad-Juster 3rd Party Reporting Tool Ad-Juster solves two of the digital ad industries major pain...
3. Fivia and Ad-Juster Sign Partnership Agreement Ad-Juster, Inc. and Fivia SA, have signed a partnership agreement...

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact

Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability, brand and behavioral data into a single measurement and optimization solution

Boston, MA – Leading digital insights and Kantar Group companies Dynamic Logic and Compete have teamed up with DoubleVerify, the pioneer in online media verification and viewability, to launch Advance™ − an integrated solution that provides marketers the insights needed to optimize digital media campaigns based on brand, behavioral and sales impact.

Advance is the only solution in the industry to combine exposure metrics (audience composition, reach and viewability) with effectiveness measures (brand, behavior and sales outcomes) into a unified reporting and optimization system.

The Advance platform addresses the measurement struggles advertisers, agencies and publishers face in aligning key data and increasing marketing ROI. Advance provides end users with more control over the data needed to make critical media selection, placement and creative decisions. Rather than being limited to basic measures of audience reached, media planners can now incorporate brand, behavioral and sales impact data as inputs into their optimization decisions. This new capability brings increased transparency to media planning and performance, enabling well-informed changes in real time and ultimately brand and sales lifts – the key drivers of marketing ROI.

“While digital media is thought to be more measurable than traditional media, there have been blind spots preventing advertisers from really understanding their digital media ROI,” said Yaakov Kimelfeld, Chief Research Officer of Compete. “Advance removes these blinds spots with a holistic tool that enables optimization focused not just on reach and impressions, but squarely on advertiser impact.”

Advance reports on the four critical aspects of a campaign in a single interface: Audience Target Reached, Ad Viewability, Brand Impact and Behavioral Impact. The platform includes a real-time analytics dashboard to provide planners with the ability to adjust campaigns “in-flight” and increase the efficiency and effectiveness of digital spend. In addition, a cost-analysis calculator enables planners to input media costs and compare Effective CPM, Effective CPP (cost–per–point), Viewable CPM rates and Cost-Per-Impact.

“Until now, optimization solutions have focused primarily on campaign delivery; but GRPs or TRPs alone are not sufficient,” said Michelle Eule, SVP of Digital Solutions at Dynamic Logic. “Advertisers and planners now have a more complete formula for evaluating the success of their campaigns using unique metrics such as Impacted Audience and Cost-Per-Impact to optimize how they reach their target audiences.”

“We’re excited to partner with Compete and Dynamic Logic to help solve the performance measurement gaps that exist in online marketing today,” said Wayne Gatinella, CEO, DoubleVerify. “Together we can build a better industry that enables brand advertisers and their agencies to achieve optimal media performance and insights.”

Additional benefits of the Advance solution include:

• Customizable demographic and behavioral audience definitions to pinpoint reach within the audience segments that advertisers value the most

• Verification and viewability technology that is accredited by the Media Rating Council (MRC), adheres to 3Ms standards and is used by more than two hundred Fortune 500 brands

• Streamlined tagging solution that leverages existing workflow and is already merged into most media buying platforms

• Normative insights for brand and behavioral measures; brand impact metrics are benchmarked against norms from thousands of other campaigns and correlate with changes in brand equity

• Customizable reporting and deliverables that extend client insights into cross-media, cross-device and cross-channel applications

“By bringing delivery, attitudinal and behavioral data together, Advance allows us to understand how optimizing against one metric is impacting the others in real time, which is critical not just for managing complex digital campaigns but for elevating the level of insights we provide for our clients,” said Hilary Kolman, Director, Analytics & Insight at MEC.

“In our client work we always focus on delivering a holistic view of metrics and KPIs so as to optimize and truly drive performance,” says Tommy Wiles, Associate Director, Strategy & Analysis, Digitas. “Advance’s dashboard has made the process of creating a full picture view easier by putting all of our reporting data in a single, easy-to-use interface.”

Live Webinar

The companies will introduce Advance and share insights in a webinar entitled “A New Formula for Optimization: Optimize Digital Ad Campaigns Based on Impact” on June 6th at 2 p.m. EDT. Please register for free at: http://success.compete.com/newformula.

www.compete.com/us/products/advance

About Compete
Compete (www.compete.com) provides digital insights that helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Compete’s offerings are fueled by the largest integrated online consumer behavior and survey panel in the industry. Consumer and media insights are interpreted by analytical experts in the automotive, entertainment, financial services, media, mobile, packaged goods, retail, technology, telecom and travel markets to deliver data and recommendations to create effective online experiences and highly profitable advertising campaigns.

About Dynamic Logic
Dynamic Logic (www.dynamiclogic.com) is the world leader in digital insights. Founded in 1999 as a pioneer of the digital revolution, Dynamic Logic helped establish the Internet\’s true marketing value to businesses by developing solutions that measure beyond click-through to quantify the full brand impact of online advertising. As part of Millward Brown, Dynamic Logic continues to lead the industry — developing innovations to optimize and track digital ad impact, specializing in emerging media platforms, and integrating insights across all digital and non-digital media. For marketers, agencies, and publishers alike, Dynamic Logic offers the most cutting-edge and adaptable solutions to make the most of every digital marketing dollar.

About DoubleVerify
DoubleVerify (www.doubleverify.com) is the world leader in online media transparency, accountability and effectiveness insights. MRC-accredited, DoubleVerify is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges and digital publishers looking to ensure quality advertising environments, campaign transparency and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.

Related articles:

1. Dynamic Logic Announces New Partnership with IRI and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the...
2. Dynamic Logic Releases Creative Best Practices for Driving Online Ad Effectiveness and Maximizing Brand Impact Complete Findings of New Study to be Unveiled during Joint...
3. comScore Announces New Service with IRI to Measure Impact of Online Advertising Campaigns on Sales of Consumer Packaged Goods Brands Across All Retail Channels Solution Uses IRI’s National Consumer Network Panel and will be...

As advancement continues in digital data gathering, utilization, and performance, technologists from all across the market are all seeking new ways to capitalize on tracking code. The growth in data being brought to bear is providing new opportunities for media delivery and advertising revenue. But it also is creating an increasingly complex technical landscape that can (with the help of good intentions from marketing, ad operations, privacy and IT departments) leave a site littered with a variety of scripts, pixels, and frames. This introduces all sorts of risk for a site operator – but it’s not enough just to take a less is more approach. Taking advantage of particularly suited technology can give website owners a meaningful edge in the data-driven marketplace.

Tag Management and Evidon
The innovative and much-needed group of technologies collectively called Tag Managers or Tag Management services enable companies to clean up their page code and funnel everything through a gateway – the tag manager’s own tag. It’s an effective and efficient way for site operators to organize all their partner technology.

an Evidon TrackerMap™ showing Play.com employing a tag-management architecture through DC StormIQ

At Evidon, we’re often asked how our services compare to those of tag managers – and whether one is an effective substitute for the other. In short, Evidon Encompass and a variety of tag management services work in different but very complementary ways to help a site owner gain full control of their pages and data. To illustrate, consider the task of decluttering and organizing a website as a military operation – one that involves reconnaissance, execution, and evaluation.

Evidon Encompass – the Reconnaissance Specialist
The first step in the tag control exercise is to understand the theater where it will take place. This can be a difficult prospect, as the setting for this particular operation is the invisible web – tags that act, frequently without any visible presence on a page – and often appear on the site at the invitation of another tag, which can be difficult to detect even by those that run the site. Evidon Encompass can reveal the invisible web in a number of unique ways. Evidon Encompass shows the tags that appear on a page, the path by which they arrived, and how they are performing in comparison to other sites across the web. Additionally, it provides detailed information about each technology company with a presence in the page code. We derive this information from a combination of data from a panel of eight million Ghostery users and a specially-developed set of lab-scanning technologies.

Executing with Tag Managers
After users have ascertained a clear picture with Evidon Encompass reconnaissance, it’s time to get everything in order. This is where a tag management solution really shines – not only can it help decrease the hours spent on deployment, but this single-container approach can help improve a site’s performance and drastically reduce the risk of data leakage through tag redirection. Tag managers allow website owners to act on the intelligence provided by Evidon, helping them sort through useful tags, remove duplicates and tags that perform poorly, and add workflow management to deploying new tags.

Evaluation – a Team Effort
Tag management services can then help website owners keep tabs on the scripts, pixels, and widgets being loaded through their service. Evidon Encompass gives users a view into anything else deployed on their site, and shows the paths trackers might take – even through a tag manager – to arrive unexpectedly. Many organizations have several departments with ideas about website content, and to maintain real control over a site’s performance and user data, routine monitoring of site activity is a must. Here Evidon Encompass and a website owner’s tag management partner can complement one another to provide deep, ongoing intelligence about any site’s population and performance.

The key to real control is a solid hold on all aspects of the site management exercise – reconnaissance, execution, and continued evaluation. Evidon Encompass and a tag management partner can work together to provide a unique tactical advantage in the battle against web page disorder.

About Evidon

Evidon (www.evidon.com) reveals the invisible web.  Our technology gives brands, publishers, networks and other businesses around the world unique insight into the digital ecosystem—including unparalleled intelligence on the marketing technologies that underpin the commercial web —and the power to control their impact on business.

Related articles:

1. Evidon Releases Second Edition of its Global Tracker Report at IAB Leadership Meeting And Launches Evidon Insight Central Second Global Tracker Report Confirms Dramatic Growth of Tracking Ecosystem...
2. Evidon Launches First Technology to Reveal the Redirect Chain of Hidden Tracking on Websites Evidon, the global leader in revealing the invisible web, today...
3. Tag Management System study finds Ad Pixel / Tag Management Problems Cause Loss of Traffic and Sales TagMan Study Finds That Problems With Ad Pixel/Tag Implementation and...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200 suspected websites that together are defrauding online advertisers of an estimated $6.8 million per month. This massive Fraud originates from user traffic on websites classified as copyright infringement.  The ad impressions from this traffic are ‘laundered’ through a complex series of redirects that make the ads appear as though they originated on legitimate sites containing advertiser-friendly content.  Further, the Fraudulent ads use code hiding the ad creative from being displayed in the user’s browser, resulting in advertisers paying for impressions that are never seen.

DoubleVerify’s Fraud Detection Lab has released new technology to uncover and protect against this wave of impression laundering Fraud.  This new technology is now fully deployed into DoubleVerify’s MRC-accredited Fraud identification and blocking platform to give customers the most powerful verification protection available in the market today.

DoubleVerify data scientists analyzed over 1,000 advertiser campaigns delivering more than 10 billion impressions on 3 million plus websites in a recent 30-day period to reveal the following results:

•          Over 1,200 websites in copyright infringement categories were laundering ad impressions through a set of seemingly legitimate sites with advertiser-friendly content.

•          3.0% of all Network/RTB-purchased impressions were delivered via sites participating in this Fraudulent activity.

•          0.1% of Publisher-purchased impressions were delivered via sites participating in this Fraudulent activity.  This likely occurs when publishers purchase third-party inventory for audience extension or other off-site fulfillment programs.

DoubleVerify estimates that impressions on the sites involved in this Fraud cost advertisers and legitimate inventory sellers nearly $6.8 million per month and have the following additional impacts on the industry:

•          Operational resources are wasted trying to identify Fraud and eliminate its impact on their campaign analysis, media planning and inventory management.

•          CPMs are depressed due to the artificial increase in supply caused by Fraudulent impressions and the lower ROI observed in segments that pool together Fraudulent and legitimate inventory.

•          Online advertising media dollars are unwittingly distributed to websites categorized as copyright infringement despite the best efforts of the industry’s good-faith participants.

“Copyright infringement is a significant issue that is siphoning dollars away from the creative community,” said Jon Taplin – Director of Annenberg Innovation Lab who has been working to drive awareness of and bring transparency to advertising on copyright infringement sites. “DoubleVerify’s identification of this impression laundering Fraud is a significant milestone towards cutting off the funds that these sites need to continue their operations. DoubleVerify’s technology and verification solutions are a welcome addition to the tools that advertisers, agencies, networks and exchanges can employ to ensure that advertising dollars are not contributing to the problem of copyright infringement.”

DoubleVerify’s solutions have been updated to systematically protect advertisers from this Fraudulent activity. Brands deploying the DV BrandShield proactive blocking solution will immediately cease serving ads to these sites, offering maximum protection. Those brands using the DV BrandAssure monitoring solution will see these sites flagged on their reports and their dedicated Performance Management team member will actively coordinate removal of these sites from the buy. Inventory sellers using the BrandShield Connect integration platform are further protecting their advertising campaigns with the heightened safety this solution offers on every impression they sell.

Full details of this Fraud analysis and new product enhancements are available in the DV Fraud Lab Report accessible online at www.doubleverify.com or by contacting your account representative.

About DoubleVerify

DoubleVerify (www.doubleverify.com) is the world leader in online media transparency, accountability and effectiveness insights. It is the top choice of brand marketers, agencies, advertising networks, demand side platforms, exchanges and digital publishers looking to ensure quality advertising environments, campaign transparency and performance. DoubleVerify validates over 60 billion advertising impressions per month for hundreds of Fortune 500 brands, advertising networks and media platforms. DoubleVerify was conferred the World Economic Forum 2012 Technology Pioneer Award for being one of the most innovative stakeholders in the technology space. Headquartered in New York City, DoubleVerify’s investors include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.

*Fraud Definition and Clarifications

DoubleVerify’s MRC-accredited Verification solutions utilize two content categories to classify sites as Fraud and provide clarity for our customers:

Confirmed Ad Impression Fraud – Sites with significant direct evidence confirming that Ad Impression Fraud is taking place.  Ad Impression Fraud manipulates ad serving, ad display or traffic activity such that ad impression measurements are incremented inappropriately because the ads cannot be seen by a user, are not served within operationally viewable parameters or were displayed as a result of machine-generated traffic.

Suspected Ad Impression Fraud – Sites with significant circumstantial evidence that Ad Impression Fraud is taking place such as site data, traffic patterns, viewability data and relationships to sites with Confirmed Ad Impression Fraud. Ad Impression Fraud manipulates ad serving, ad display or traffic activity such that ad impression measurements are incremented inappropriately because the ads cannot be seen by a user, are not served within operationally viewable parameters or were displayed as a result of machine-generated traffic.

For the purposes of this release, any description of Fraud means Ad Impression Fraud.  Sites described as Fraudulent means those in this study that we have classified into the “Confirmed Ad Impression Fraud” or “Suspected Ad Impression Fraud” contextual categories.  Fraudulent activity or Fraudulent impressions means the advertising impressions on Fraudulent Sites

As used by the IAB Verification Guidelines, DoubleVerify contextual category definitions, this release, and related posts and reports, the use of the words Fraud, Fraud Site, Ad Impression Fraud, Fraud activity, Laundering, Laundering Site and other related terms are not intended to represent Fraud or Laundering as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.

The statements made in this article regarding Fraud all relate to DoubleVerify’s observations and data collection during April 2013.  These statements shall not be construed to imply information or conclusions regarding activity that took place outside of the studied period.

Related articles:

1. Click Fraud a Growing Concern for Online Advertisers Undertone Networks Identifies Best Practices for Safeguarding Against Click and...
2. spider.io Discovers Chameleon Botnet Costing Display Advertisers over 6 Million Dollars per Month Spider.io (www.spider.io), a London-based ad technology company, has recently reported...
3. DoubleVerify Boosts Service and Support for Ad Networks C. Eoin Townsend Joins as Sr. VP Partnerships and Business...

Executive Strengthens Leadership Team – Embodies Company’s Focus on Creative and Measurable Digital Ad Solutions

NEW YORK – Business development and digital sales veteran Mitchell Kreuch has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology.

“I couldn’t be more excited to welcome Mitchell to the team”

Most recently vice president for Disney Online Entertainment, Mitchell brings a keen understanding of the solutions marketers need to create, deliver and measure digital ad campaigns across a fragmented multi-screen landscape.

“I couldn’t be more excited to welcome Mitchell to the team,” said PointRoll CEO Mario Diez. “Our company is built around exceptionally talented people who have passion for this business and Mitchell is a perfect match to lead PointRoll’s sales efforts. His understanding of the market combined with a proven track record of building industry leading digital sales teams makes him a great addition.”

Prior to joining Disney Online Entertainment, where he increased revenue by 22%, Mitchell served as senior vice president of sales for the New York Times Company’s About.com. Mitchell reconstructed all About.com properties’ display sales, including personnel, products and strategy, resulting in a 19% increase in revenue, and also oversaw the About.com ad network line of business, which he grew by over 30%.

Mitchell has also held sales leadership positions at a number of leading online media companies, including Yahoo! and MySpace.

This story first appeared in Adotas.

About PointRoll

Since 2001, PointRoll, a Gannett Company (NYSE: GCI), has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective interactive advertising. Today, PointRoll provides display advertising products including video, mobile, rich media, social, standard display and emerging formats, across all digital screens. With OnPoint, a next generation ad design, delivery and analytics platform, PointRoll enables advertisers to manage and create compelling campaigns more efficiently – connecting with consumers, driving engagement and generating quantifiable results. For more information, visit http://www.pointroll.com or follow us @pointroll.

Related articles:

1. PointRoll Names Peter Macey, Vice President of Midwest Sales PointRoll, a digital marketing solutions company, named Peter Macey Vice...
2. PointRoll Announces Promotions PointRoll, a Gannett company and the leading provider of digital...
3. ContextWeb and PointRoll Announce Integration of ContextWeb’s Real-Time, Page-Level Contextualization with PointRoll’s Ad Control Platform Enables Dynamic Generation of Rich Media Ads in Real Time...

Data Activation Company Grows Partner Ecosystem by 25 Percent and Expands Data Activation to Site Personalization, Creative Customization, and Lookalike Modeling Across Digital, Mobile and Social

Cupertino, Calif. – BlueKai, the world’s first complete enterprise data activation system for intelligent marketing, today announced that its Partner Program has grown by 25 percent since launching in May of last year, adding 5 new categories of partnerships that take data beyond the media channel.  The company’s SaaS platform has expanded its integrations to allow marketer and publisher clients to seamlessly activate their data intelligence to influence activities in various execution platforms and emerging channels.  For example, marketers and publishers can now leverage 1^st and 3^rd party data intelligence to create a more relevant site experience, serve dynamic ad creative, generate lookalike modeling as well as leverage insights across emerging media such as mobile and social.

“Seamless data connectivity and activation across any channel is crucial for marketers who are looking to maximize ROI from this age of data intelligence,” says Cory Treffiletti, SVP of Marketing at BlueKai.  “Consumers interact with brands in so many different ways, so it’s imperative that marketers have access to the tools and technologies that will enable them to get the right message in front of the right audience regardless of how and where their audience is engaging.  Through this expansion, our connections made through the Partner Program is helping to make data activation as easy as pushing a button.”

With today’s announcement, the total number of partners in BlueKai’s program comes to 137 with 17 new additions.  Some new areas of focus and partnerships include:

•         Dynamic Creative Optimization – Adjuggler, Flashtalking (with ad serving for agencies, advertisers and publishers)
•         Website Content Optimization – Optimizely
•         Real-time Customer Experience – Monetate
•         Lookalike Modeling – Datacratic, Trusignal
•         Social Media – Facebook, Janrain
•         Mobile – Jumptap, Mopub, Tapad

“We are very excited to add BlueKai’s profile and segment data to Monetate’s extensive library of target attributes,” says Colton Perry, vice president of partnerships at Monetate. “Our customers can now combine BlueKai’s offsite profile data with Monetate’s historic and real-time attributes such as referral channel, location, device, and behavioral data, allowing their websites to react in real-time to the preferences of each consumer. The BlueKai and Monetate partnership gives brands the ability to connect two powerful technologies to achieve the most optimized web experiences.”

“At Flashtalking our mantra is Online Advertising Technology – Made Simple,” says Andy Pocock, SVP of Business Development at Flashtalking. “Integrating with BlueKai empowers agencies to simply and effectively leverage BlueKai Audience data within Flashtalking’s intelligent, Dynamic Ad-serving platform, delivering relevant data-driven messaging to consumers on every ad impression. We’re excited at the opportunities the partnership brings to Flashtalking and BlueKai to enable clients to incorporate valuable audience data into effective digital strategies.”

Today’s announcement builds on a strong network of dedicated partners in BlueKai’s program that already includes Media Partners, Branded Data Providers, App Partners, Data Management Platform (DMP) Providers and Privacy Partners.  For a full list, visit: http://www.bluekai.com/customers.php.

About BlueKai

BlueKai is the world’s first and only complete enterprise data activation solution for intelligent marketing.  BlueKai offers its customers a system for managing and activating all their 1st, 2nd and 3rd party data in all marketing and customer engagements.  BlueKai represents the only end-to-end SaaS solution for marketers and publishers looking to maximize their cross-channel marketing efforts and create a proprietary solution for unlocking reach, scale and efficiency using data.  BlueKai leads the data-driven marketing space with the industry’s first, and most advanced, Data Management Platform as well as the industry’s first, and most well-connected, Data Exchange.  BlueKai currently works with thousands of companies and is currently trusted by almost half the Fortune 30 brands to activate their data.  In 2013 BlueKai was named to Forbes “50 Most Promising US Companies” list as well as Fast Company’s “10 Most Innovative Global Companies in Big Data”.

Related articles:

1. BlueKai Launches New Partner Program to Help Marketers Navigate the Growing Ecosystem of Data Solutions BlueKai, the world’s most connected customer data cloud for data...
2. BlueKai Guide: Data Activation For (Not So Much) Dummies To help the industry better understand this intersection of Big...
3. BlueKai Names Abe Taha Vice President of Data Science and Engineering CUPERTINO, CA – BlueKai, the world’s first complete enterprise data activation system...

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the official U.S. launch of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September 2012 data – offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment.

“We are excited to formally introduce MMX Multi-Platform, a revolutionary development that combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone and tablet platforms,” said Jeff Hackett, executive vice president of comScore. “This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser and agency clients.”

To learn more about MMX Multi-Platform, click here: www.comscore.com/multiplatform. Those interested in requesting a live product demonstration can click here: www.comscore.com/MMX_Multi-Platform_Demo_Request

Multi-Platform Reporting Drives Value for Marketers and Media Companies

MMX Multi-Platform provides unduplicated audience reporting across the various media platforms, in addition to different content delivery vehicles, whether those are websites, videos or apps. The synthesis of these platforms and content assets delivers new value to the digital media ecosystem in the following ways:

• Facilitating Content Monetization- Publishers and media companies can now get credit for their entire unduplicated audiences across computers, smartphones and tablets – including the incremental audiences reached only via mobile platforms.
• Demonstrating the reach and value of these audiences to advertisers helps facilitate the monetization of mobile channels.
• Improving Content & Marketing Strategies– Understanding demographic differences between audiences across channels can help publishers and media companies devise acquisition strategies and develop content that better engages their different audiences.
• Enhancing Media Planning Efficiency– Independent media platform reporting in addition to synthesized, unduplicated views of audiences enables media planners to optimize audience reach and frequency both within and across channels. The full palette of media platforms offers more options to maximize efficiency.
• Reaching High-Value or Difficult-to-Reach Demographics– Smartphones and tablets can be more efficient at reaching high-value demographic targets, such as younger males and upper-income audiences. The availability of multi-platform audience reporting provides data that supports more efficient ways of reaching these important demographic segments.
• Understanding Media Usage Trends– Publishers, media companies and marketers all need to understand how the consumer media mix is changing over time as a result of the continued adoption of mobile platforms. By illuminating the shifting dynamics, particularly within different segments of consumers, businesses can respond to their customers’ changing needs and better plan for the future.

The Top 50 Digital Media Property Ranking: A New View of the Digital World

Multi-platform audience measurement immediately changes the established view of the digital landscape, with media properties’ audience sizes increasing, in addition to changes occurring within content category rankings. The average property within the Top 100 increased its audience size by an average of 38 percent, and 19 of those properties had incremental mobile (i.e. smartphone and tablet) audiences that extended the reach of their desktop audiences by at least 50 percent. The properties with the greatest incremental percentage gains from mobile were Groupon (223 percent), Zynga (211 percent) and Pandora (183 percent).

*Note: Desktop includes audience reached via video and will therefore differ from standard MMX rankings
**Mobile includes smartphone and tablet platforms

comScore Clients Support Multi-Platform Measurement

“Mobile and video are central to how we deliver content to our readers, so having an audience measurement platform that accounts for this was essential. We are excited that comScore’s MMX Multi-Platform will now be providing that for us.”

-       Dan Abrams, CEO, Abrams Media Network

“ESPN’s mission is to serve sports fans, anytime, anywhere, so it’s critically important that we are able to represent the audience of our entire digital footprint. Measuring user behavior across platforms provides us better insights to most effectively build products, serve content, market our offerings and develop innovative advertising solutions.”

-          David Coletti, VP, Digital Media Research & Analytics, ESPN

“With the growth of tablets and smartphones, media consumption has become fluid throughout the day. These numbers demonstrate how well Gannett has been able to leverage its digital focus to grow our consumer base through our mobile and tablet products. We applaud comScore for addressing the industry’s need for accurate multi-platform audience measurement.”

-       Matt de Ganon, VP, Mobile Product and Operations, Gannett Digital

“Given the trends we’re experiencing in this new multi-screen world with more of our audience engagement with us across mobile devices, it’s critical to our future to capture this activity accurately. comScore is leading the industry in methodologies to realistically represent all the audience who’s coming to our sites across all these new devices.”

-          John Denny, VP, Marketing, Advance Digital

“comScore’s new Multi-Platform service provides invaluable data to help navigate today’s tumultuous digital landscape. It is crucial to holistically quantify the unduplicated exposure and engagement of all our digital assets moving forward.”

-       Michael Gratz, VP, Research & Insights, Martha Stewart Living Omnimedia

“Consistent multi-channel reporting of audience reach and demographics is an important underpinning of cross-platform media planning. We look forward to leveraging MMX Multi-Platform to improve side-by-side comparisons and gain a more holistic view of audiences that will help increase the efficiency and performance of our clients’ campaigns.”

-          Brian Quinn, Chief Revenue Officer, Triad Retail Media

“With mobile representing such a large segment of our digital audience, we knew that traditional web-based audience measurement was not giving us credit for the significantly larger audience we’ve been delivering to our advertisers. By addressing that critical piece of the landscape, this product is bringing a more realistic view of the true digital media universe to the market.”

-       Radha Subramanyam, EVP Insights, Research & Analytics, Clear Channel Media and Entertainment

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Related articles:

1. comScore Announces Beta Release of MMX Multi-Platform, Providing a Unified View of Web, Smartphone and Tablet Audiences comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital...
2. comScore MMX Ranks Top 50 U.S. Web Properties for July 2012 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital...
3. comScore Brings Big Data to Mobile and Multi-Platform Media Analytics Data from More than 1 Million U.S. Mobile Phone Users,...