Category: Ad and Media Verification
IAB Releases Guidelines for the Conduct of Ad Verification
The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.
Interview: Oren Netzer (Co-Founder, CEO DoubleVerify) Explains Navigator, DoubleVerify’s Ad Monitoring and Reporting Solution
Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail.
DoubleVerify Launches Monitoring and Reporting Solution to Help Ad Networks and Ad Platforms Strengthen Brand Safety and Boost Performance
Share/SaveNavigator Proactively Maximizes Quality and Growth of Inventory and Profitability New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today announced the launch of Navigator, an end-to-end monitoring and reporting solution to help ad networks and platforms quicken and expand publisher on-boarding while continually monitoring their network and ensuring [...]
Adconion Direct Taps TRUSTe to Achieve Compliance with Ad Privacy Self-Regulatory Requirements
Share/SaveSANTA MONICA, Calif. –Adconion Direct (www.adconiondirect.com), the standalone performance solutions business unit of Adconion Media Group, announced it will use TRUSTe’s OBA compliance platform to ensure brand safety and adherence to the ad privacy self-regulatory requirements. This will be done via TRUSTe’s partnership with AdXpose to deliver a best-in-class OBA compliance solution for ads in [...]
Media Contacts Selects DoubleVerify as Preferred Partner for Online Media Verification in UK
Share/SavePartnership will ensure Media Contacts’ clients benefit from best in class delivery transparency and brand protection New York, NY and London, UK – Media Contacts UK, the interactive media network of Havas Digital, today announced a partnership with DoubleVerify, the pioneer and market leader in online advertising verification and compliance. DoubleVerify, which has a sales [...]
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