As advancement continues in digital data gathering, utilization, and performance, technologists from all across the market are all seeking new ways to capitalize on tracking code. The growth in data…
Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing Ads has joined a growing…
New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200 suspected websites that together are defrauding…
Expanded QAG 2.0 Program to Provide Brands Safety & Strengthen Trust Across the Digital Advertising Ecosystem NEW YORK - To foster brand safety and transparency in the digital advertising supply chain…
Executive Strengthens Leadership Team – Embodies Company’s Focus on Creative and Measurable Digital Ad Solutions NEW YORK – Business development and digital sales veteran Mitchell Kreuch has joined PointRoll as…
Data Activation Company Grows Partner Ecosystem by 25 Percent and Expands Data Activation to Site Personalization, Creative Customization, and Lookalike Modeling Across Digital, Mobile and Social Cupertino, Calif. – BlueKai, the world’s…
Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the…
New York – DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn as Chief Financial Officer of the company, responsible…
NUREMBERG, Germany - GfK has integrated EMO Scan, its award-winning biometric measure of emotional response, into its market-validated ad testing system. Available globally, EMO Scan gains consumers’ permission to use their…
Certification recognizes DoubleVerify as a leading protector of brands online New York – DoubleVerify, the worldwide leader in online media measurement, campaign effectiveness and insights, today announced that it has…
