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Interview: Frannie Danzinger, Director of Marketplace Development at Bizo, Speaks of Her New Role and Opportunities in B2B Audience Targeting
Industry veteran Frannie Danzinger has recently joined Bizo (www.bizo.com), the world’s largest business audience marketing platform, where she will lead strategic account development and media strategies. She joined the company during a period of triple-digit run-rate growth and we wanted to hear first hand about her new role and about current media buying trends.
Facebook IPO and Beyond, MIT Sloan Expert Sees Rich New Revenue Source
Research finds “huge untapped potential” in social advertising CAMBRIDGE, Mass. – With Facebook’s initial public offering last week, the social networking giant can look ahead to a potentially huge new source of revenue from “social advertising,” according to new research by MIT Sloan School of Management Associate Professor of Marketing Catherine Tucker. Tucker says that [...]
National Brands Failing to Capitalize on Growth of Local Digital Advertising in 2012, Research from GMS Local Reveals
Study reveals gap in brands’ perceptions of local digital advertising activity compared to reality of implementation; calls attention to need for education and assessment of localized business strategies ST. LOUIS – GMS Local, a service of GroupM and provider of local online services for national brands, announced research revealing a gap in the perceived local [...]
OpenX Appoints Eric Rosenthal as General Manager, Enterprise
Former AOL VP will drive the growth of OpenX’s breakthrough advertising technology service for large publishers LOS ANGELES – OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, announced the appointment of senior online advertising industry executive Eric Rosenthal as General Manager of the company’s Enterprise business. In the newly created [...]
MediaMind Launches Global Publisher Unit
NYC, NY – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, announced today the establishment of the MediaMind Global Publisher Unit (http://publisher.mediamind.com ). Following the unification of three technology powerhouses—MediaMind, Unicast, and Eyewonder under the DG umbrella—now online publishers have access to additional resources and services worldwide to bolster their rich [...]
Intertainment Media Inc. Closes Investment in Award Winning Advertising Technology – Shiny Ads
Canada’s technology incubator, Intertainment Media, takes stake in Toronto advertising technology start up NEW YORK / LOS ANGELES / SAN MATEO / TORONTO – Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT / OTCQX: ITMTF / FRA: I4T) announced that it has finalized its early stage investment in Shiny Ads, an award winning advertising technology [...]
MADE and Sonic Notify Give Fashion Week a Makeover; Debut App That Promotes Designers Looks to Mobile Phones and Beyond
MADE FASHION WEEK MADE to showcase design innovation MADE to partner art and commerce MADE to promote creativity across established and emerging platforms MADE to support the growth of New York’s fashion community New York, NY – When guests attend fashion shows or presentations at MADE Fashion Week with the MADE app on their mobile [...]
American Family Insurance Deploys Cutting-Edge Mobile Ad Campaign
Mojiva, the Mobile Ad Network and Mindshare Facilitates Insurance Provider’s Strategic Mobile Campaign NEW YORK — Mojiva (www.mojiva.com), the mobile ad network that specializes in making “big idea,” cross-platform mobile strategies come to life at scale, today announced a multi-execution ad campaign with American Family Insurance (www.amfam.com) that emphasizes engagement and awareness with mobile audiences. [...]
Super Bowl Ads: Extended Cuts and Teaser Videos Generated 5 Times as Many Views as the Actual Ads
The game may be over but the talk about the Super Bowl 2012 ads goes on. Social video ad company Sharethrough (www.sharethrough.com) has just released some interesting findings: the extended cuts and teaser videos for the Super Bowl actually generated nearly five times as many views as the actual ads themselves.
mediaFORGE Challenges Foundations of Clicks & View-through Impressions for Campaign Optimization
White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY – mediaFORGE, a dynamic display media provider, released a white paper detailing its position on why optimizing campaigns for impressions, post-impression attribution, and click-through rate (CTR) does not give an adequate understanding of campaign performance, and how post-engagement is [...]
Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior
CPG Brand Website Visitors Spend 37% More on the Brand and 53% More on Product Category in Retail Stores Website Features that Attract Visitors Include Compelling Brand Value Messages Updated on a Frequent Basis Along with Content that Engages Visitors
adMarketplace Posts 78% Revenue Increase in 4th Quarter
Leading Search Syndication Network Boosted By Direct Advertiser Growth NEW YORK – Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform, posted its fourth consecutive record quarter as revenue increased 78% in the fourth quarter over the same period in 2010.
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