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Think you know all about ad block users? Think again!

Traditionally, advertisers had written off ad block users as being unreachable and, therefore, uninterested. Thankfully though, that thought process is rapidly changing.   When you consider...
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tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms PASADENA, Calif. -- tvScientific announced the launch of its...

IRIS.TV Announces $18 Million Series B Funding Round Led by Intel Capital

London -- IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of...

Adverty Announces Collaboration With Oracle Moat to Enhance Measurement Across Its in-Game Advertising Platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions....
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Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

Reports 126% ARR Growth in 2020, Fills Key Executive Leadership Positions, Signs New Customers Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth...
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Brands and Publishers Build Direct Relationships to Tackle Data Deprecation

New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%)...
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Criteo Retail Media Announces Expansion of API Partner Program

Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the...

Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate's Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has...
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Cavai Announces Partnership With Orage Publishing As the Content Provider Seeks to Leverage the...

London, UK: Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than...

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