Kinetiq and DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights
Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers
Kinetiq, the AI-powered platform unifying global media...
Emplifi Fuel Launch Gives Brands End-to-End Customer Journey Solution
Integrated and industry-specific solutions yield 50% more commerce and 39% time saved in social customer care
New York – Emplifi, a leader in customer engagement...
The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising
BERLIN, GERMANY - Almedia, the data-driven platform engineering the future of mobile gaming user acquisition, today announces it has been named Europe’s third...
Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth
Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing
Brussels, Belgium: Utiq, the European AdTech company providing a Telco-powered infrastructure that...
Fetch Drives Explosive Growth for MobileGames Through Super Bowl Partnership with adjoe
80,000 game installs in the first minute. 500,000 game installs within the first hour. $1 million in Fetch Points generated for users.
Fetch, America's Rewards...
Industry Coalition Rallies Advertisers for Know Your Customer Consultation
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent
London, UK – UKSAFC (The UK Stop...
Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement...
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically...
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey
Readership growth is the top priority for digital publishers, which many plan to...
Auxia Raises $23.5M to Redefine Brand Personalization with Agentic AI
VMG Technology Partners led the latest round, with participation from over 50 industry leaders, including Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, and...
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