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2011 IAB MIXX Awards Finalists Revealed
Accolade Recognizes Outstanding Achievement in Creativity and Impact in Digital Advertising IAB MIXX Conference & Expo 2011 NEW YORK – An impressive list of marketers and agencies have been honored, receiving nominations for their groundbreaking work in online advertising, as finalists for the Interactive Advertising Bureau’s (IAB) seventh annual international MIXX Awards. With new platforms [...]
T-Mobile’s New “Cowboy Phone” Ad Surpasses Suitor AT&T and Verizon Who Are Competing in Neck-and-Neck Race for Most Effective TV Ads in Their Category, According to Ace Metrix
Samsung’s Galaxy Tablet Ad Wins Overall Wireless Device Category, but Apple Still Dominates with Six of the Top 10 Ads Since the Beginning of Year
It’s All About Candy in Most Effective Q1 TV Ads, Says Ace Metrix
Mars Scores with Four Ads in the Top 10 While Dodge Chrysler Ad Ranks as Least Effective for Quarter; Online Videos Also Nab High Scores LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ace Metrix Quarterly Top 10 national ads for the first quarter ending March 31, 2011. Candy ads [...]
Jell-O’s New “Choco Beast” Ad is Most Effective Ad of the Week, According to Ace Metrix
Ad for Jell-O Temptations Pudding Snack Resonated Across Demographic Groups and with Parents & Non-Parents LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced that Jell-O’s “Choco Beast” ad, which debuted on March 22, was the most effective ad for the week ending 3/26/11. The ad rated an exceptionally high Ace Score [...]
Digital Media Arts College Takes Home 17 ADDY Awards in Prestigious Advertising Design Competition
BOCA RATON, Fla. – Digital Media Arts College (DMAC), a top accredited arts school located in Boca Raton, Fla., announced that its students were awarded a total of 17 ADDY® Awards at the recent Advertising Federation of Greater Fort Lauderdale’s ceremony. The ADDY Awards are one of the advertising design world’s toughest competitions and represent [...]
Eminem’s Lipton Iced Tea Ad Most Polarizing Ad of the Super Bowl, According to Ace Metrix
Among Ads Appealing Strongly to Women were Verizon’s “Beautiful, Intelligent & Genius,” Chrysler’s “Detroit” Ad Starring Eminem and “Meet The Daily” Among Ads Appealing Strongly to Men were Volkswagen’s “Black Beetle,” Coca-Cola’s “Siege,” Kia’s “One Epic Ride” and two ads from BMW
Go Daddy Spikes Internet & Rings Register with Edgy Super Bowl Ads
Surprise! New GoDaddy.CO Girl is Iconic Comedienne Joan Rivers SCOTTSDALE, Ariz. – Go Daddy did it again… used edgy commercials to score a Super Bowl “knock out!” The world’s largest Web hosting provider and domain name registrar doubled its best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever [...]
Volkswagen’s “The Force” Ad is the Most Effective Automotive Super Bowl Ad
U.S. Car Companies Claim Half of the Top 10 Most Effective Auto Ads; 4 of them from Chevrolet Eminem’s “Detroit” Ad for Chrysler Finishes 5th LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, said that Volkswagen’s “The Force” ad was the most effective automotive ad (10 percent more effective than the average [...]
Ace Metrix Announces Q4 Top Ads; Games and Tech Lead the Way
Sony PlayStation 3 Move Ad “Epic Gaming for All” Takes Top Spot for the Quarter LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ace Metrix Quarterly Top 10 national ads for the fourth quarter ending December 31, 2010. Ads for new console games that encouraged consumers to get off the [...]
Ace Metrix Ad-of-the-Week: “Man Takes Avatar” for Windows Phone 7 From Microsoft
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending December 14, 2010. The “Man Takes Avatar With Him” ad for Windows Phone 7 from Microsoft, registered the top overall weekly Ace Score™ with a score of 623, out of a possible 950. The ad features a [...]
Ace Metrix Ad-of-the-Week: Ubisoft for Xbox Kinect
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending November 26, 2010. Out of over 130 new national ads, the Kinect ad, called “Can You Tell I’ve Been Playing Xbox?” registered an overall Ace Score™ of 644, out of a possible score of 950. At a [...]
Ace Metrix Ad-of-the-Week: “iPad is Amazing” from Apple
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending December 7, 2010. The “iPad is Amazing” ad from Apple, Inc., registered the top overall weekly Ace Score™ with a score of 630, out of a possible 950. The new spot dons the same successful theme as [...]









