The graphic below shows that the teasers and extended cuts have reached ~55 million views (and counting!) while the actual TV ads recorded ~12 million views.

Allan Johnson, Content Strategist at Sharethrough, has kindly agreed to give us further insights.

Otilia Otlacan: What are the main drivers behind such a discrepancy and behind the viral quality shown by most Super Bowl ads?

Allan Johnson: The discrepancy has a lot to do with expectations. What’s great about Super Bowl spots is that people are conditioned to experience them as content they want to watch, not interruptive ads. People expect them to be good because historically, they are. They have big budgets and big cameos, and there’s way more creative freedom offered to the agencies producing the spots. Brands set out to entertain as a priority. Still, everyone knows that the spots themselves are going to have to be :30 or :60 in order to air on TV. So if you know the content is going to be great and there can be an extended cut which might run another 47 seconds longer, but which tells a story unconstrained by the :30 intervals, then viewers naturally know that the extended cuts will be the more entertaining format. Viewers are smart. Watch the Seinfeld ad that was edited for the Super Bowl and then watch the extended cut and it’s clear that the extra time makes a big impact in being able to properly set up the jokes.

Otilia Otlacan: What is the shelf life of a Super Bowl ad, can you comment on how quickly the online buzz vanishes post-game?

Allan Johnson: For a truly viral ad that really impacts the culture, the shelf life of a Super Bowl spot can last for months, even years. Probably the best, most recent example of such a spot was last year’s “The Force” for VW. That spot continues to perform exceptionally well. In addition to still being used on TV, it has steadily added millions of views each month and has collected over 50 million as of today. It will be interesting to see if such an impactful spot exists from this year’s crop. Both the Seinfled Acura spot and the Ferris Bueller Honda spot are showing signs of long lives. “The Bark Side” also looks as if it might stay relevant for month’s to come. “The Bark Side” is currently outperforming VW’s actual Super Bowl spot, “The Dog Strikes Back,” by 2 to 1, even though it was released as that spot’s teaser.

Otilia Otlacan: The top 5 most viral Super Bowl ads of 2012 were all car commercials. Is this a coincidence, have these campaigns been managed better, or is there an organic affinity between cars and the Super Bowl?

Allan Johnson: This was clearly a dominant year for the auto industry. What’s interesting to note, is that just 5 years ago, Audi was the only car manufacturer even advertising in the Super Bowl. They’ve come a long way fast. I think their preeminence was a direct consequence of VW’s success last year with “The Force.” That was such a runaway success that all their direct competitors in the auto industry felt that they needed to catch up, and it turned into an arms race. It’ll be interesting to see what happens next year. Will the other industries feel left in the dust themselves and come back with a vengeance? I wouldn’t be surprised to see this happen.

About Sharethrough
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement. Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools. Sharethrough is used by many of the world’s leading brands, including Sony, Microsoft, General Motors, Victoria’s Secret, Nestle and LEGO, as well as top agencies such as Pereira & O’Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit www.sharethrough.com.

NEW YORK – E*TRADE Financial Corp. (NASDAQ: ETFC) announced that E*TRADE Securities LLC will return to the biggest advertising event of the year with a new Talking Baby commercial slated to debut during the NBC television network broadcast of Super Bowl XLVI on February 5, 2012. This marks the fifth anniversary of the iconic E*TRADE Baby campaign. An additional new Baby spot will be debuted this weekend during the AFC and NFC conference championships.

The new Baby ad is part of an integrated multi-channel campaign that highlights the full range of products and services E*TRADE offers to help investors plan their financial future, available both online at etrade.com and through the firm’s growing network of financial consultants and retail branches.

“We’re thrilled to announce the E*TRADE Baby is back to make his fifth consecutive appearance in the big game,” said Nick Utton, Chief Marketing Officer at E*TRADE. “The Baby has become an iconic brand ambassador that has enabled us to capture the imaginations of investors and effectively showcase the benefits of our investment solutions in a memorable and entertaining way.”

The Super Bowl spot, one of a series of new ads planned for 2012, features the E*TRADE Baby interacting with people facing special life events that trigger a need to consider financial planning.

“As E*TRADE continues to evolve its strategy and service offering beyond trading to serve investors’ full range of financial needs both near- and long-term, so too has our marketing strategy,” said Mr. Utton. “Our evolved approach keeps our campaign fresh and engaging by featuring meaningful life events that people can easily relate to, and providing a unique Baby perspective on the E*TRADE investing solutions available to help them.”

According to a recent survey commissioned by E*TRADE, approximately one-in-three (32%) of those who plan to watch this year’s Super Bowl expect to communicate with others during the game via Facebook® and/or Twitter®. To maximize the investment and reach of the Super Bowl ad before, during and after the game, the campaign’s online presence will include:

A new viral video featuring “Top Ten Baby Moments”
Real-time updates from the Talking Baby on Facebook and Twitter
Redesigned YouTube® Brand Channel featuring E*TRADE’s most popular commercials and videos
In addition to the new Super Bowl spot, E*TRADE will launch a new series of Investing Solutions television spots in February, showcasing products, people and tools in a unique demo format that presents a compelling case for choosing E*TRADE.

The campaign was created by Grey New York, E*TRADE’s advertising agency of record since 2007.

“Super Bowl” is a registered trademark of the NFL and is used here for factual purposes only. NFC and AFC are registered trademarks of The National Football League. E*TRADE Financial Corporation and its affiliates are not affiliated with the Super Bowl or the National Football League.

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. More information is available at www.etrade.com.

MOUNTAIN VIEW, Calif. – Ace Metrix, the authority of television advertising effectiveness, today honors Microsoft Kinect as the 2011 Brand of the Year and State Farm Insurance as the Most Improved Brand of the Year. Microsoft Kinect delivered twelve ads that earned the highest average Ace Score (619) of the nearly 1,000 brands tracked by Ace Metrix in 2011. To be considered for Brand of the Year, a brand must have aired at least 10 new television ads during 2011.

“It is a remarkable achievement to make one great ad, which Microsoft Kinect did with its category award-winning commercial ‘Sensor Turned Voice and Movement To Magic.’ It is, however, an entirely different challenge to consistently create great ads – which is exactly what Kinect was able to do in 2011,” said Peter Daboll, CEO of Ace Metrix. “Kinect’s ability to seamlessly blend innovation, possibility, and storytelling across different lengths resulted in an average Ace Score which fundamentally outperformed the field. To think that Microsoft was able to sustain a strong Kinect launch in 2010 with such a compelling set of ads in 2011 is a testament to their outstanding agencies, brand teams, and production teams.”

Joining Kinect as the most compelling brands in 2011 were M&M’s, Apple’s iPhone brand, Coca-Cola and Applebee’s.

“While it is not surprising to see these iconic brands at the top of the list, it is worth noting that each has distinguished itself in highly competitive categories, not only emerging as the brand leader in areas like mobile devices, casual dining, non-alcoholic beverages, candies and snacks, but across the entire advertising landscape,” Daboll said. “While being likeable is important for brands, the ability to reach consumers across a variety of dimensions, from emotional to rational is what creates a strong Ace Score, and these brands performed exceptionally well in this regard.”

Most Improved Brand: State Farm

Most Improved Brand of the Year was awarded to State Farm who demonstrated the most significant increase in average Ace Score from 2010 to 2011.

“As a brand, State Farm made extraordinary strides in 2011 compared to 2010,” continued Daboll. “State Farm increased its average Ace Score by almost 14 percent while airing fewer ads. As a result, they were able to deliver far more value at significantly reduced production costs, making their marketing expenditure work harder in 2011.”

Top Five Brands of 2011, by Average Ace Score*

Click the brand name to view five of the top scoring ads of 2011.

*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents (n=500+) are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as Watchability, Relevance, Desire, Attention, Change, Information and Likeability. Norm for ads over the last 90 days is 536. Brand of the Year is calculated from all brands that fielded more than 10 new pieces of creative in 2011. Most Improved Brand is calculated from those qualified brands as compared to their Average Ace Score from 2010. Average Ace Score of a brand is determined by totaling all of the Ace Scores earned by a brand in the calendar year of 2011 and dividing by the number of ads aired.

Ace Metrix will reveal scores for every Super Bowl ad on February 5th.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace Score™ measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management™ suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading global advertisers. For more information, visit www.acemetrix.com

MOUNTAIN VIEW, Calif. – Ace Metrix, the authority of television advertising effectiveness, announced the most effective ads overall and across 23 different categories for 2011, a list that represents the top one-half of one percent of all television ads to break in 2011. KitchenAid’s minute-long ad demonstrating its innovative food processor is the Ace Metrix Ad of the Year, achieving the highest Ace Score (699) of all ads in 2011. The Ace Metrix 2011 Top Ads list is the only list that represents the effectiveness of the top television creative by category as derived from a ranking of every new ad to air nationally in the year.

“Storytelling was a powerful creative tool for advertisers in 2011, as we saw from KitchenAid’s Ad of the Year and ads from Google that have put them on the map as a true brand marketer,” said Peter Daboll, CEO of Ace Metrix. “But to be a top ad, you need to deliver more than just ‘likeability,’ which is just one of the many criteria that go into an Ace Score. The highly effective ads on this list need to score well with consumers on multiple dimensions, such as relevance and information. It is an extremely high bar to be on the Ace Metrix ‘Ad of the Year’ list, which represents the best of the best. Our hats go off to the agencies, brand teams, and production teams that achieved this honor.”

In addition to storytelling, product innovation was a dominant theme for 10 of the 23 top category ads.

“Ads that demonstrated product innovation clearly knocked the socks off of consumers,” Daboll said. “The KitchenAid ad did this, as well as ads for Apple’s iPhone, Microsoft Kinect, BMW, and Kindle—which replaced Apple’s iPad as the top tablet ad this year. But what was interesting is that brands that you don’t immediately associate with innovation—like Lysol, Sears, and Columbia—used this kind of messaging very effectively too.”

Many of the top ads of 2011 also included messaging that demonstrated:

- Philanthropy, like Coca-Cola’s top-ranked “Arctic Home” ad that benefits the World Wildlife Fund or MasterCard’s “Stand Up to Cancer” Ad featuring Ray Romano.

- Value for money, like Olive Garden’s top-ranked “Something New for Lunch” ad, which also portrays appealing food imagery and achieved the second highest combination of relevance and desire of all ads in 2011 – a key sweet spot for restaurant advertisers.

- Environmental themes, like BMW’s top-ranked “Ch-Ch-Changes” ad that broke during the 2011 Super Bowl and promotes the company’s “advanced diesel” technology.

- Humor, like Snickers’ top-ranked ad portraying sharks participating in a focus group, which drove high “watchability” scores.

- Patriotism, like Budweiser and State Farm’s September 11th Tribute ads, the top ads of the year in the alcoholic beverage and insurance categories, respectively. These ads’ persuasion, likeability, and attention scores were instrumental in distancing them from other ads in their categories.

The Ace Metrix Ads of the Year, by Category (All ads can be viewed here)

*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, etc.

Ace Metrix will reveal the Brand of the Year 2011 on Monday, January 9, 2012.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace Score™ measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management™ suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading global advertisers. For more information, visit www.acemetrix.com.

MOUNTAIN VIEW, Calif. – There were 30 percent more holiday ads in 2011 than 2010, reported Ace Metrix, the authority in television advertising effectiveness. But not all of them performed well, in fact, more than half of all holiday ads received Ace Scores that were below their category norms. The key characteristics of this year’s more successful holiday ads include philanthropy, story telling, and the creative inclusion of Santa Claus.

Retail and automotive remain the most prolific categories while a few unexpected brands got into the holiday spirit and created stand-out ads, including Jack Daniels, Aleve, Pillsbury, Marie Callender’s, and Allstate, which performed well above their category counterparts.

“Santa’s negotiating power has increased based on the effectiveness of this year’s top holiday ads. ‘Twas the season of story telling and Santa as Star,” said Peter Daboll, CEO of Ace Metrix of the most effective ads this holiday season. “It turns out, Santa sells: there were 35 new ads that featured Santa Claus this season, and each one scored higher than the norm.”

Case in point, the top scoring ad featured Santa talking to Siri on his iPhone for assistance with his 3.7 billion appointments. Best Buy aired the most effective campaign of the holiday season. The “Game on Santa” campaign, which ran a total of eight holiday-themed ads that provoked Santa with smart buying moms, were consistently higher scoring than the ads of its competitors.

But for many of the top ads, Santa was the key to consumer connection– whether using classic Santa in a red coat and white beard (Apple, Coca Cola), the children’s enthusiastic desire to reach Santa (Macy’s), or the depiction of a back-aching workshop Santa (Aleve).

2011 Top Holiday Ads*

*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, etc.

For others, the key to effective holiday ads was in the story telling. Pillsbury and Marie Callender’s aired top-scoring holiday spots with heartwarming story telling ads. Others, Duracell and Macy’s, both sponsored charities this season and had philanthropic ads in support of them.

“Story telling ads have become more and more popular this year because of their consumer effectiveness,” commented Daboll. “But humor, and a focus on the product works too, as we see with Apple, Nintendo and Sears spots.”

In addition to pure story telling, holiday ads that appeared from categories not typically associated with the holidays performed well. Daboll said, “It’s a welcome surprise to see brands such as Jack Daniels, Aleve and Allstate integrating holiday themes and as a result, delivering category leading ads.”

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace Score™ measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management™ suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading global advertisers. For more information, visit www.acemetrix.com.

Follow Ace Metrix on Twitter for additional insight: Ace_Metrix.

IAB MIXX Conference & Expo 2011
NEW YORK – Launching its groundbreaking Rising Stars Display ad units this past February, the Interactive Advertising Bureau (IAB) pledged that it would drive a creative transformation of the interactive advertising space and boost marketers’ confidence that they could successfully build brands online. This morning, the early results from the Rising Stars, announced at the IAB MIXX Conference & Expo, prove that these brand canvases propel new heights of consumer interaction and engagement.

Built to allow creatives the freedom to take advantage of interactive’s full scope of benefits, these ad formats have already garnered strong payoffs for top-tier marketers such as BMW, Procter & Gamble, Levi’s, Ford, and HBO, taking the evaluation of online advertising campaigns beyond click-through rates.

“Rising Stars was designed to unlock all the unique and creative assets that the interactive advertising arena has to offer, giving marketers a dynamic and vibrant canvas on which to tell their brand stories,” said Peter Minnium, Consulting Director, IAB, and lead of the Rising Stars initiative. “We are only scratching the surface of what these new ad formats can bring to bear, rousing the next wave of evolution in our industry.”

Both the Billboard from Google and YouTube, and the Filmstrip submitted by Microsoft, brought in impressive returns. Consumers who saw the IAB Billboard on YouTube were four times more likely to watch the company’s videos, search for the brand, or visit the advertiser’s site, than those who were not exposed to the ad. Also striking high marks, the IAB Filmstrip has increased both exposure time and interaction rates by over 90 percent compared to other rich media ads on the MSN homepage.

“In marketing our new Giulietta, we needed to engage and connect with our target consumer. A car purchase is a complex and emotional process. Each panel of the Filmstrip invited the user to explore a different aspect of our new car—the sleek exterior, the details of the interior, the engine designed for performance,” said Maurizio Spagnulo, Digital Marketing Director, Alfa Romeo and Fiat Group Automobiles. “We were thrilled with the engagement that the Filmstrip delivered. Sixty percent of users who interacted with the Giulietta Filmstrip watched the video on the last panel through to completion, and the average exposure time for a user on MSN Italy was over seven minutes!”

Adding more fuel to the Rising Stars fire, the IAB Sidekick, submitted by Unicast, has already seen ad engagement time soar to seven times the industry average. Similarly, the AOL/Pictela-developed Pushdown has upped ad engagement to more than three times the norm. Meanwhile, AOL’s Portrait unit also shines, with engagement rates averaging 7 percent and regularly climbing into the double digits in certain categories.

“Today, effective online communication with consumers can’t just be calculated based on standard click-through rates. Digital has other unique capabilities that can help us capture mindshare,” said David Levin, President, Creative & Technology, 360i. “And, with the help of the new IAB ad formats like the Sidekick and the Pushdown, we are able to deliver more engaging experiences that strengthen our brand messages and the stories we tell online.”

Promoting comparable innovation on mobile platforms, the IAB has also been calling for entries to the Rising Stars Mobile Contest. The winning ad units for mobile are expected to be unveiled at the IAB Annual Leadership Summit in February 2012.

“Early evidence of Rising Stars Display’s success only spurs us to work more closely with publishers, creatives and marketers to make sure that these units become industry standards, and that our upcoming mobile units deliver the same sort of brand-building results,” said David Doty, Senior Vice President and Chief Marketing Officer, IAB.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

“What Happens Here, Stays Here” and “What’s In Your Wallet” Win Favorite Slogan Category

NEW YORK – Today, beloved icons in the advertising world, Allstate’s “Mayhem” and the Coca Cola Polar Bears , along with fan favorite slogans “What Happens Here, Stays Here” from the Las Vegas Convention and Visitors Bureau and “What’s In Your Wallet” from Capital One, have been named the 2011 winners of the annual Madison Avenue Advertising Walk of Fame public vote. Additionally, the Kia Hamsters were named the Walk of Fame’s first ever “Rookie of the Year,” celebrating the newcomers’ quick rise into the hearts of consumers.

Both the icon and slogan winners will hold permanent positions on Madison Avenue Walk of Fame, the advertising industry’s version of Hollywood and Vine.

“As always, this year’s vote was an extremely close race and we’d like to recognize all of our nominees for their great work,” said Matt Scheckner, executive director of Advertising Week. “Advertising has become such a huge part of American culture and consumers really identify with these icons and taglines. It’s truly amazing the creativity and intelligence that goes into the creation of these icons and slogans that become the face of their respective brands.”

This year’s winners join the 2010 inductees including The Michelin Man and the Vlasic Stork, whose banners will be unveiled today on Madison Avenue. The Madison Avenue Advertising Walk of Fame (located between 42nd and 50th streets) was created by Advertising Week, the largest gathering of advertising, media and marketing professionals in North America. The Grand Central Partnership and Advertising Week organizers have brought the Walk of Fame to life with a combination of bronze plaques and permanent lamppost street banners on Madison Avenue.

Voting for the 2011 winners kicked off on September 9th, and ran through September 30th.Since the annual Madison Avenue Advertising Walk of Fame public vote began in 2004, nearly 4 million votes have been cast.

The 2011 Walk of Fame winners join past years inductees: The AOL Running Man, The Budweiser Clydesdales, The Geico Caveman, Serta Sheep, Juan Valdez, the AFLAC Duck, Mr. Peanut, Tony the Tiger, the Pillsbury Dough Boy, M&M’s, the Geico Gecko, Colonel Sanders, Orville Redenbacher, Chick-fil-A Cows, and the Kool-Aid Man.

Previous slogan winners include: “If You See Something, Say Something” (New York Metropolitan Transit Authority), “The Best a Man Can Get” (Gillette), “Virgina is For Lover” (The Virginia Bureau of Tourism), “Like a Good Neighbor, State Farm is There” (State Farm), “What Can Brown Do For You?” (UPS), “We Deliver for You” (The United States Postal Service),”Melts In Your Mouth, Not In Your Hand” (M&M’s), “Can you hear me now?” (Verizon), “When It Absolutely, Positively, Has to Be There Overnight” (FedEx), “Imagination at Work” (General Electric), “Don’t Mess With Texas” (State of Texas Department of Transportation), “Where’s the Beef?” (Wendy’s) “A mind is a terrible thing to waste” (United Negro College Fund) and “Sometimes you feel like a nut, sometimes you don’t” (Almond Joy/Mounds).

2011 Icon Nominees:

Energizer Bunny, Mayhem, Coca Cola Polar Bears, Snap, Crackle and Pop, McGruff the Crime Dog, Smokey the Bear, Sparky the Fire Dog, Jared from Subway, The California Raisins, Jolly Green Giant, The Most Interesting Man in the World, E-Trade Babies, The Man Your Man Could Smell Like, Crash Test Dummies, Mr. Mucas, Flo, Mr. Clean, French’s Mustard Man, Kia Hamsters, Keebler Elves.

2011 Slogan Nominees:

“What’s In Your Wallet” (Capital One), “I Heart NY” (NY Department of Economic Development), “Just Do It” (Nike), “Be All That You Can Be” (US Army), “Don’t Leave Home Without It” (American Express), “A Diamond is Forever” (DeBeers), “Made From the Best Stuff on Earth” (Snapple), “What Happens Here, Stays Here” (Las Vegas Convention and Visitors Bureau), “Is It In You?” (Gatorade), “Hungry? Grab a Snickers” (Snickers), “Ideas For Life” (Panasonic), “We Move People” (Bombardier), “Think Outside the Bun” (Taco Bell), “I Live for This” (Major League Baseball), “What Would You Do for a Klondike Bar?” (Klondike), “The Best Part of Waking Up Is Folger’s In Your Cup” (Folger’s), “Maybe She’s Born With It, Maybe It’s Maybelline” (Maybelline), “I Want My MTV” (MTV), “It’s Not TV, It’s HBO” (HBO), “Got Milk?” (The National Milk Processor Board).

About Advertising Week:

Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of the Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing.

Best-in-Show Goes to American Express OPEN & CP+B and DIGITAS for “Small Business Saturday”

NEW YORK – A stellar collection of leading-edge brand marketers and agency creatives came together tonight at a sold-out gala to celebrate the winners of the seventh annual MIXX Awards, which recognize creativity and impact in interactive advertising. The campaigns and single execution winners in 25 categories were selected by a prestigious jury of senior agency, marketer, and publisher leaders, making the MIXX Awards the only competition judged by a cross-section of luminaries in the interactive advertising ecosystem. American Express OPEN & CP+B and DIGITAS took home Best-in-Show, the gala’s top prize, for “Small Business Saturday,” a campaign that in three short weeks was able to develop and launch a brand new shopping day that consumers had never heard of, driving retail sales for small business owners at the beginning of the crucial holiday shopping season.

Attesting to the enduring innovation of digital, this year’s MIXX Awards recognized two new categories—Tablet Marketing and Location-Based Advertising. All the winners were unveiled before a crowd of interactive’s movers and shakers, who were also entertained by host Baratunde Thurston, well-known humorist, Co-Founder of Jack & Jill Politics, and Director of Digital for The Onion.

“The art of building brands and connecting with consumers is at the center of each of these remarkable wins at tonight’s MIXX Awards,” said Randall Rothenberg, President and CEO, IAB. “As the culmination of the IAB’s two-day MIXX event, these awards highlight that engaging storytelling, combined with innovative technology, is a potent formula for brand marketers and agencies to take advertising and marketing to new heights.”

“All of the winners tonight attest to the ever-more powerful role that digital advertising is where brands and consumers come together in fresh dialogues, and interactive marketing is delivering both ingeniously creative engagements and real-world results,” said David Doty, Senior Vice President and CMO, IAB. “The two new categories this year—Tablet Marketing and Location-Based Advertising—and their winners—Microsoft Bing and Point Reach for ‘Bing for iPad,’ and Coke Zero and CP+B for ‘TRON LiveCycle’—reflect the incredible innovation happening within these emerging platforms.”

To view the complete gallery of the MIXX Winners please visit: http://www.iab.net/mixxawards/gallery

The Complete List of 2011 MIXX Award Winners:

Best-in-Show
American Express OPEN & CP+B and DIGITAS for “Small Business Saturday”

Brand Awareness & Positioning – Campaign
GOLD:                                         American Express OPEN & CP+B and DIGITAS for “Small Business Saturday”
SILVER:                             IBM & Ogilvy New York for “Watson”
BRONZE:
American Express & DIGITAS NY and MomentumWW for
“UNSTAGED: An Original Series From American Express”

Business-to-Business – Campaign
GOLD:                             IBM & Ogilvy New York for “The Smarter City”
SILVER:                             Google Display Advertising & Google Creative Lab for “WATCH THIS SPACE”
BRONZE:                             Xerox & Y&R and VML for “Ready for Real Business”

Cross-Media Integration – Campaign
GOLD:                             Diageo & BBH New York for “Johnnie Walker “Say It Without Saying It””
SILVER:                             Toyota Motor Sales & Saatchi & Saatchi LA for “Toyota Sienna Family”
BRONZE:                             Renault UK & Publicis London for “The Megane Experiment”

Digital Integration – Campaign
GOLD:                             IBM & Ogilvy New York for “The Smarter City”
SILVER:                             PepsiCo & AMV BBDO for “Doritos King of Ads”
BRONZE:                             Doritos & The Marketing Arm for “Doritos Unlock Xbox”

Direct Response and Lead Generation – Campaign
GOLD:                             Domino’s Pizza & CP+B for “Show Us Your Pizza”
SILVER:                             Diageo Ireland & DDB UK for “Bud Ice Cold Index”
BRONZE:                             Foot Locker & SapientNitro for “Sneakerpedia”

Experimental and Innovative – Campaign
GOLD:                             Google & BBH New York and Google Creative Lab for “Google Chrome Fast”
SILVER:                             Urban Ministries of Durham & McKinney for “SPENT”
BRONZE:                             Microsoft Bing & Point Reach for “Bing & Angry Birds Integration”

Games – Campaign
GOLD:                             Doritos & The Marketing Arm for “Doritos Unlock Xbox”
SILVER:                             Microsoft Bing & Point Research for “Bing & Angry Birds Integration”
BRONZE:                             Mountain Dew & OMD for ““DEWmocracy” on Xbox LIVE”

Interactive Video – Campaign
GOLD:                             American Express & DIGITAS NY and MomentumWW for “UNSTAGED:
An Original Series From American Express”
SILVER:                             Old Navy & CP+B for “Old Navy Records”
BRONZE:                             Xerox & Y&R and VML for “Ready for Real Business”

Mobile Platforms and Apps – Campaign
GOLD:                             Diageo Ireland & DDB UK for “Bud Ice Cold Index”
SILVER:                             Microsoft Bing & Point Reach for “Bing for Mobile”
BRONZE:                             Macy’s & JWT New York for “Macy’s Backstage Pass”

Multicultural – Campaign
GOLD:                             Allstate Insurance Company & Tapestry for “Allstate Latin Grammy Takeover”
SILVER:                             McDonald’s & iNSPIRE! For “Latinos Are One/LR1”
BRONZE:
Dove Deodorant & BrightLine for “Dove Deodorant Hermosamente Cantado”

Product Launch – Campaign
GOLD:                             Google & BBH New York and Google Creative Lab for “Google Chrome Fast”
SILVER:                             Volkswagen Group of America & AKQA for “Great. For the Price of Good”
BRONZE:                             HSN & HSN for “Exclusive Launch of Mary J. Blige’s My Life Fragrance”

Public Service / Not for Profit – Campaign
GOLD:                             Urban Ministries of Durham & McKinney for “SPENT”
SILVER:                             Depaul UK & Publicis London for “iHobo 1.1”
BRONZE:                             Office of Road Safety Western Australia & 303 Group for “Enjoy The Ride”

Search Marketing – Campaign
GOLD:                             General Motors/Chevrolet & SMG Search, DIGITAS and Starcom
for “2011 Chevrolet Super Bowl”
SILVER:                             Volkswagen & MediaCom for “Super Bowl Search Campaign”
BRONZE:                             ADT Security & Razorfish for “ADT Security Launches ADT Pulse
Using Integrated Search Engine Marketing Techniques”

Social Marketing – Campaign
GOLD:                             American Express OPEN & CP+B and DIGITAS for “Small Business Saturday”
SILVER:                             Urban Ministries of Durham & McKinney for “SPENT”
BRONZE:                             Stanfield’s Underwear & john st. for “The Guy at Home in His Underwear”

Brand Destination Site – Single
GOLD:                             Google & Possible Worldwide for “Art Project”
SILVER:                             Skittles & Big Spaceship for “Experience the Rainbow”
BRONZE:                             Liberty Mutual & Hill Holliday for “The Responsibility Project”

Branded Content – Single
GOLD:                             Doritos USA & Goodby, Silverstein & Partners for “Late Night Global featuring Rihanna”
SILVER:                             Abbott Laboratories & McKinney for “Unstoppable Tour ‘Boxing’”
BRONZE:                             Stanfield’s Underwear & john st. for “The Guy at Home in His Underwear”

Digital Out-of-Home Advertising – Single
GOLD:                             Yahoo! & Goodby, Silverstein & Partners for “Yahoo! Bus Stop Derby”
SILVER:                             Twentieth Century Fox Home Entertainment/Avatar Blue-ray DVD & Inwindow
Outdoor and Zenith Media for “Avatar Digital Face Morphing Exhibit”
BRONZE:                             The Coca-Cola Company & Publicis E-dologic for “Coca-Cola Village Real Life “like”

Games – Single
GOLD:
Urban Ministries of Durham & McKinney for “SPENT”
SILVER:
Toyota Motor Sales & Saatchi & Saatchi LA for “Prius Plural – CarTown”
BRONZE:
Bolthouse Farms & CP+B for “Xtreme Xrunch Kart

Interactive Video – Single
GOLD:                             BIC/Tipp-ex & Buzzman for “A Hunter Shoots A Bear”
SILVER:                             FEMEN & Grape, Ailove, and VGNC for “Do You Want Me”
BRONZE:                             Snapple & Neo-Pangea, Deutsch LA, and Campfire for “Snapple Lunch-Break
Beats: Hot on the Hidden Links”

Location-Based Advertising – Single
GOLD:                             Coke Zero & CP+B for “TRON LiveCycle”
SILVER:                             Bing & Deep Focus for “Home Turf Finder”
BRONZE:                             Gandhi Bookstores & Ogilvy Mexico for “Authors’ Streets”

Mobile Platform or App – Single
GOLD:                             Depaul UK & Publicis London for “iHobo 1.1”
SILVER:                             Diageo Ireland & DDB UK for “Bud Ice Cold Index”
BRONZE:                             ABBA Seafood & CP+B for “Kalles Egg Timer”

Online Commercial – Single
GOLD:                             Unilever & BBH New York for “Cleans Your Balls”
SILVER:                             john st. & john st. for “Pink Ponies”
BRONZE:                             Microsoft & CP+B for “Online Scams Taken Offline/DotCons”

Rich Media Display Ad – Single
GOLD:                             Google – Display Advertising & Google Creative Lab and Grow Interactive
for “WATCH THIS SPACE – Twitter Response Ad”
SILVER:                             Rogers Communications & Publicis Toronto for “Tron Trailer (Wireless Ultimate HD)”
BRONZE:                             Volkswagen & Mediacom Interaction, Grabarz & Partner, and Yahoo!
for “May the Force Be with You”

Tablet Marketing – Single
GOLD:                             Microsoft Bing & Point Reach for “Bing for iPad”
SILVER:                             McKinney & McKinney for “mckinney.com”
BRONZE:
American Honda Motor Company & RPA for “Honda CR-Z Experience App”

Viral – Single
GOLD:                             BIC/Tipp-ex & Buzzman for “A Hunter Shoots a Bear”
SILVER:                             Unilever & Mindshare and BBH New York for “Cleans Your Balls”
BRONZE:                             Urban Ministries of Durham & McKinney for “SPENT”

MIXX 2011 Judges:

Jeff Benjamin – Partner, Chief Creative Officer, CP+B
Lincoln Bjorkman – Chief Creative Officer, North America, DIGITAS
Brad Brinegar – Chairman and Chief Executive Officer, McKinney
Ed Brojerdi – Co-Chief Creative Officer, kirshenbaum bond senecal + partners
Tim Castelli – Senior Vice President, Eastern Sales, AOL
Andreas Combuechen – Chairman, Chief Executive Officer, Chief Creative Officer, Atmosphere Proximity
Emma Cookson – Chairman, BBH New York
Mark D’Arcy – Director, Global Creative Solutions, Facebook
Brian DiLorenzo – Executive Vice President, Chief of Production, McCann New York
Marjorie Dufek – Interactive Marketing Director, Brown-Forman Corporation
Brad Feldman –Senior Director, Creative Strategy and Development, Yahoo!
Alberto Ferrer – Managing Partner, The Vidal Partnership
Marc Fonzetti – Director, Media Services/Marketing Communications, Verizon Wireless
Theresa Gaffney – Creative Director, Digital Media, Meredith Women’s Network
Quentin George – Chief Digital Officer, Mediabrands
Jane Grenier – Vice President, Integrated Strategy, Condé Nast Media Group
Trevor Kaufman – Chief Executive Officer, Possible
Scott Kinzie – Chief Marketing Officer, BabyCenter
Nick Law – Executive Vice President, Chief Creative Officer, R/GA
Jean-Philippe Maheu – Worldwide Chief Executive Officer, Publicis Modem
Andy Markowitz – Director, Global Digital Strategy, GE, Corporate Commercial and Communications, General Electric Company
DyShaun Muhammad – Senior Marketing Manager – Bisquick and Wal-Mart, General Mills
Benjamin Palmer – Co-Founder and Chief Executive Officer, The Barbarian Group
Suzie Reider – Head of Video Advertising, YouTube
David Roman – Senior Vice President and Chief Marketing Officer, Lenovo
Alan Schulman – Founder and Chief Creative Officer, U . D I G > The Digital Innovations Group
Baba Shetty – Chief Strategy Officer, Hill Holliday
Rick Song – Senior Director, Eastern U.S. Sales, Microsoft Advertising
Steve Wax – Partner, Campfire, Ladies and Gentlemen, and ThirtySix LLC

MIXX Awards Sponsors:

24/7 Real Media
AdKeeper
Buddy Media
Facebook
Google
Horn Group
IDG
Martini Media
Microsoft Advertising
NBC Universal Digital Media
NHL.com
Specific Media
Terra Networks Operations
WildTangent Media
Yahoo!

Official Creative Production Partner

Beehive Communications

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

SAN JOSE, Calif. – eBay, the world’s largest online marketplace and a leader in mobile commerce, unveiled “When it’s on your mind, it’s on eBay.” This advertising campaign speaks to today’s “on-demand shopper,” who prefers to shop anywhere, anytime with a mobile device. The campaign aims to prime the market for what will be eBay’s largest mobile shopping season ever as the company continues to innovate and enable consumers to shop how they want, when they want.

“eBay’s target customers are shopping enthusiasts – people who are passionate about shopping, whenever and wherever the moment of inspiration strikes,” said Richelle Parham, chief marketing officer, eBay North America. “Shopping enthusiasts are heavy online users with a particular affinity for mobile shopping, and this campaign extends eBay’s powerful brand to reach them at the moment they want to shop.”

Created by independent San Francisco ad agency Venables Bell & Partners, the work targets shopping enthusiasts in categories such as fashion, motors and electronics where eBay delivers personalized, custom experiences to help shoppers discover the top brands, retailers and products they want, at prices they want. Shopping enthusiasts use mobile devices to shop more than any other category of shopper. Sixty percent of fashion enthusiasts and 65 percent of electronics enthusiasts own smartphones, compared to less than 30 percent of the general public.1 eBay research has shown that these shoppers appreciate the excitement of the eBay marketplace and like to shop on eBay at the moment inspiration strikes.

“When the company that revolutionized how people shop asks you to do something big and new, you get excited,” said Paul Venables, founder and executive creative director at Venables Bell & Partners. “For this campaign, we tapped into the psyche of passionate shoppers and then demonstrated why eBay is the answer.”

Using the simple call to action, “But it new. Buy it now,” the campaign reinforces the shopping experience on eBay today. Sixty-two percent of the more than 200 million live listings at any given time are fixed price and 70 percent are new products. Mobile sales on eBay are expected to exceed $4 billion by the end of 2011, and eBay’s suite of mobile applications have been downloaded nearly 50 million times, with one purchase made every second through mobile, showing a strong demand for shopping on the go. In fact, a pair of shoes is sold on eBay every nine seconds and 2,000 cars are sold every week on eBay’s core iPhone apps.

With every piece of creative enforcing the line, “When it’s on your mind, it’s on eBay,” the campaign specifically positions eBay as the go to destination for shopping enthusiasts. Six 30-second TV commercials will kick off tonight on national cable network shows including Top Gear, SportsCenter, Tosh.0, The Daily Show with Jon Stewart, Top Chef and The Rachel Zoe Project. The spots highlight that no matter where shoppers are and what they want to buy, eBay has it in stock.

To illustrate the ease of use and instant gratification eBay provides through its mobile apps, street-level outdoor executions of the ad campaign will use custom Quick Response (QR) codes that can be accessed using eBay’s RedLaser mobile scanning technology. This will allow consumers to shop for products on the spot, whether in a train station or outside a pedestrian shopping area; the various QR codes will lead to custom eBay landing pages featuring great shopping finds for all shopping enthusiasts.

The campaign is fully integrated, blending new and traditional channels including TV, outdoor display and social media. Outdoor displays ads will be seen in New York, Chicago, San Francisco and Los Angeles starting October 17.

Online ads will consist of takeovers on YouTube and Yahoo! and banner placements on Mashable, eHow, The New York Times, SF Gate, InStyle and Pandora.

To view samples of the creative elements of the campaign, please visit www.ebayinc.com/campaign.

About eBay Inc.

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about connecting buyers and sellers. We do so through eBay, the world’s largest online marketplace, which allows users to buy and sell on eBay platforms in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI Commerce, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. We also reach millions through specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

NEW YORK – America’s favorite advertising icons and slogans from many of the world’s biggest brands will go head-to-head to determine this year’s inductees to The Madison Avenue Advertising Walk of Fame, held during Advertising Week 2011 in New York City, October 3-7.

Voters across the nation are encouraged to vote for their favorite icon and slogan on BuzzFeed at http://www.buzzfeed.com/adwalkoffame. Voting begins today and closes Friday, September 30th at midnight ET.

The winners will be inducted into the Walk of Fame during the Advertising Week on October 4th and will gain a permanent position on the advertising industry’s version of Hollywood and Vine, Madison Avenue (between 42nd and 50th Streets).

“The 2011 campaign promises to be hotly contested as nominees canvas the country looking for votes. We are looking forward to a good clean campaign and to welcoming new inductees into the Walk of Fame,” said Advertising Week Executive Director, Matt Scheckner.

Allstate’s Mayhem, Flo, Progressive’s perky insurance clerk and The Man Your Man Could Smell Like from Old Spice are just a few of the new icons that have permeated pop culture this year and are now contending for a permanent spot on the Walk of Fame alongside past years inductees including the Michelin Man and the Vlasic Stork.

Immortal slogans such as Nike’s “Just Do It” and The Las Vegas Convention and Visitor Authority’s “What Happens Here, Stays Here” will also compete for advertising’s top prize, joining the ranks of past Walk of Fame inductees the Metropolitan Transit Authorities’ “If You See Something, Say Something” and Gillette’s “The Best a Man Can Get.”

“At BuzzFeed, we believe that things have fundamentally changed and advertising is now social,” said Andy Wiedlin, Chief Revenue Officer of BuzzFeed. “These brands share our view that content, story, and characters are the new advertising. We’re really excited to partner with Advertising Week in order to engage the BuzzFeed community and help identify which icon and slogan will be this year’s winners.”

The complete List of Nominees includes:

Icon Nominees

Allstate’s Mayhem, Flo, Progressive’s Perky Insurance Clerk, The Kia Hamsters, Sparky the Fire Dog, The California Raisins, The E*TRADE Babies, The Most Interesting Man in the World, Crash Test Dummies Vince and Larry, Energizer Bunny, Jolly Green Giant, Keebler Elves, Snap Crackle and Pop, The Coca-Cola Polar Bears, The French’s Mustard Man, Mr. Mucus, McGruff the Crime Dog, The Man Your Man Could Smell Like, Mr. Clean, Subway’s Jared, and Smokey Bear.

Slogan Nominees

Don’t Leave Home Without It (American Express),We Move People (Bombardier), What’s in Your Wallet (Capital One), A Diamond is Forever (DeBeers), The Best Part of Waking Up is Folger’s in Your Cup (Folger’s), Is It In You? (Gatorade), It’s Not TV, It’s HBO (HBO), What Would You Do for a Klondike Bar? (Klondike), What Happens Here, Stays Here (Las Vegas Convention and Visitor Authority), I Live for This (Major League Baseball), Hungry? Grab A Snickers (Snickers) I Want My MTV (MTV), Just Do It (Nike), I < 3 NY(New York Department of Economic Development), Ideas for Life (Panasonic), Made from the Best Stuff on Earth (Snapple), Think Outside the Bun (Taco Bell), Be All That You Can Be (US Army), Maybe She’s Born With It. Maybe It’s Maybelline (Maybelline), Got Milk? (The National Milk Processor Board)

About Advertising Week:

Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 300 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.

About BuzzFeed:

BuzzFeed is a new kind of media company for the social world. Our technology powers the viral distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. BuzzFeed is at the forefront of a major shift in the advertising industry away from traditional banner ads towards “social advertising” that engages consumers, inspires sharing, and produces viral lift, or “earned media.”

BuzzFeed’s industry leading technology and unique social distribution engine is used by top brands such as GE, Kraft, and Coca Cola to go beyond banners, turbo charging their social advertising and branded content initiatives.

Jonah Peretti, founder & CEO of BuzzFeed, previously cofounded the Huffington Post and is a graduate of the MIT Media Lab.

WARREN, N.J. – Virgin Mobile USA is going head to head with T-Mobile in its new advertising campaign which highlights Virgin Mobile as the best value for Android smartphones. The broadcast commercials star Sparah™, Spencer Falls and Sarah Carroll, Virgin Mobile’s manufactured celebrity couple and tabloid darlings, and imitation AT&T and T-Mobile spokespeople. Launching today, the first of two spots opens on a stark white set with an imitation T-Mobile spokeswoman in the familiar pink patterned dress but takes a spin on this cliché backdrop advertising by transforming it into an energetic Virgin Mobile party and portraying the lifestyle Virgin Mobile customers enjoy.

In the first spot, called “Party,” Sparah enters the set pointing out the depressing décor. The T-Mobile spokeswoman agrees that it’s depressing and adds, “And imagine us being taken over by AT&T, who’s last in customer satisfaction1.” The imitation AT&T spokesman enters the scene and the backdrop flips to a nightclub environment reflecting the vibrant Virgin Mobile brand as Sparah points out that T-Mobile and AT&T customers could always join Virgin Mobile and, “Our customers only pay $35 a month for unlimited data and messaging on cool Android-powered phones.”

“T-Mobile has anointed itself as the value leader in wireless,” said Bob Stohrer, vice president of Marketing, Virgin Mobile USA. “Yet they’ve conveniently left Virgin Mobile out of their comparison set, so we’re crashing their party. No matter how you dress their plans up, they’re no match for Virgin Mobile’s no-contract, Unlimited Data offering at $35/month coupled with Android-powered phones like the new Motorola Triumph.”

Virgin Mobile recently introduced the Motorola Triumph as its newest smartphone available on the Beyond Talk plans. Triumph coupled with the $35 monthly plan provides the greatest value2 for an Android plan in the marketplace.

Sparah was first introduced in May in Virgin Mobile’s marketing campaign to tap into the country’s insatiable appetite for celebrity gossip. The manufactured couple has been covered in the mainstream media and often spotted out on the town in the elite Hollywood social scene.

“It’s a competitive market and we’re not going to shy away from an opportunity to debate things publicly so that consumers can see both sides of a story,” continued Stohrer.

The national commercials are running on cable and network television through the middle of September. Virgin Mobile’s campaign also includes cinema, national print, digital, web and point of sale materials daring customers to find a better Android plan.

ABOUT VIRGIN MOBILE USA

Virgin Mobile USA, one of Sprint’s prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile’s Beyond Talk™ plans for mobile phone service and prepaid Broadband2Go high-speed Web access. Virgin Mobile branded devices are available at more than 40,000 retail stores, including Best Buy, Radio Shack, Target and Walmart. Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Broadband2Go services. Purchase and experience Virgin Mobile on the Web and at Facebook, Twitter, You Tube and www.virginmobileusa.com.

1 Customer satisfaction score based on American Customer Satisfaction Index 2011.
2 Comparison based only on competitor pricing of monthly web and data plans for Android-powered phones. Voice offers and limited time offers excluded.

IAB MIXX Conference & Expo 2011
NEW YORK – An impressive list of marketers and agencies have been honored, receiving nominations for their groundbreaking work in online advertising, as finalists for the Interactive Advertising Bureau’s (IAB) seventh annual international MIXX Awards. With new platforms gaining momentum in the interactive advertising space, this year the IAB international MIXX Awards includes two new single execution categories, Tablet Marketing and Location-Based Advertising.

“The uptick in submissions for the 2011 MIXX Awards has been remarkable – more than 25 percent from last year. And even better, our list of finalists for 2011 is culled from a ‘who’s who’ of brand marketers and agency talent,” said Randall Rothenberg, President and CEO, IAB. “International campaign submissions, in particular, have nearly doubled compared to last year, which emphasizes the growth of online media around the world.”

The 2011 MIXX Awards winners will be determined by an all-star panel of 30 experts from the top digital agencies, marketers and publishers. The winners will be announced at a gala dinner on October 4, during Advertising Week in New York City. “We can’t wait to celebrate this industry’s success, and there is no better way to do so than by recognizing the best of the best at the MIXX Awards gala,” said Rothenberg.

MIXX Awards 2011 Finalists by Category:

Brand Destination Site – Single
Google and Possible Worldwide for “Art Project”
Skittles and Big Spaceship for “Experience the Rainbow”
Kraft Foods and 360i for “Kraft Huddle to Fight Hunger”
Liberty Mutual and Hill Holliday for “The Responsibility Project”

Branded Content – Single
Stanfield’s and john st. for “Guy At Home In His Underwear”
Doritos/Frito Lay and Goodby Silverstein & Partners for “Late Night Global – Rihanna”
Liberty Mutual and Hill Holliday for “The Responsibility Project”
Abbott Laboratories and McKinney for “Unstoppable Tour ‘Boxing’”

Digital Out-of-Home – Single
Twentieth Century Fox Home Entertainment/Avatar Blu-ray DVD and Inwindow Outdoor and Zenith Media for “Avatar Digital Face Morphing Exhibit”
The Coca-Cola Company and Publicis E-dologic for “Coca-Cola ‘like’ machine”
Yahoo! and Goodby Silverstein & Partners for “Jessica Worthington”
IBM and Ogilvy & Mather for “SmarterCities”

Games – Single
Toyota Motor Sales, USA and Saatchi & Saatchi LA for “Prius Plural – CarTown”
Urban Ministries of Durham and McKinney for “SPENT”
Lionsgate and Initiative for “The Expendables”
Bolthouse Farms and Crispin Porter + Bogusky for “Xtreme Xrunch Kart”

Interactive Video – Single
BIC/TIPP-EX and Buzzman for “A Hunter Shoots A Bear”
Audi and Coincident.TV for “Audi R8 Experience”
FEMEN and Grape for “Do you want me?”
Snapple and Neo-Pangea for “Snapple Lunch Break-Beats”

Location-Based Advertising – Single
Gandhi Bookstores and Ogilvy Mexico for “Author Streets´”
Bing and Deep Focus for “Bing Home Turf Finder”
The Coca-Cola Company and MediaVest for “Secret Formula SCVNGR/Simon Malls”
Coke Zero and Crispin Porter + Bogusky for “Tron LiveCycle”

Mobile Platform or App – Single
Budweiser and Tribal DDB/DDB UK for “Bud Ice Cold Index”
Mead Johnson/Enfamil and DIGITAS, Stamford for “Expecting Baby Mobile App”
Depaul UK and Publicis London for “iHobo”
Abba Seafood and Crispin Porter + Bogusky, Europe for “Kalles Egg Timer”

Online Commercial – Single
Unilever and BBH New York for “Cleans Your Balls”
Microsoft and Crispin Porter + Bogusky for “Online Scams Taken Offline/DotCons”
john st. for “Pink Ponies: A Case Study”
The Coca-Cola Company and Definition 6 for “The Happiness Truck”

Rich Media Display Ad – Single
Hewlett-Packard and Ariadna for “Augmented Reality Using Motion Tracking”
Volkswagen and Yahoo! for “May the Force Be with You”
Rogers and Rogers Communications for “Tron Trailer”
Google for “Watch This Space – Twitter Response Ad”

Tablet Marketing – Single
Microsoft Bing and Point Reach for “Bing for iPad”
American Honda Motor Co., and RPA for “Honda CR-Z Experience App”
McKinney for “mckinney.com”
Microsoft Dynamics and Point Reach for “Microsoft Dynamics CRM Online for iPad”

Viral – Single
BIC/TIPP-EX and Buzzman for “A Hunter Shoots A Bear”
Unilever/Axe Personal Wash and Mindshare and BBH New York for “Clean Your Balls”
Urban Ministries of Durham and McKinney for “SPENT”
McKinney for “Twerrible Towel”

Brand Awareness and Positioning – Campaign
Qwest Communications and McKinney for “Holiday Must-Haves”
American Express and Crispin Porter + Bogusky for “Small Business Saturday”
American Express and DIGITAS NY and Momentum NY for “Unstaged: An Original Series From American Express”
IBM and Ogilvy for “Watson”

Business-to-Business – Campaign
IBM and Ogilvy & Mather for “SmarterCities”
Dell and MediaCom for “Take Your Own Path”
Google for “Watch This Space 2010”
Xerox and Y&R/VML for “Y&R/VML”

Cross-Media Integration – Campaign
Diageo and BBH New York for “Johnnie Walker ‘Say It Without Saying It’”
Discovery Channel and PHD for “Storm Chasers Season Four”
Renault UK Ltd and Publicis London for “The Megane Experiment”
Toyota Motor Sales, USA and Saatchi & Saatchi LA for “Toyota Sienna Family Campaign”

Digital Integration – Campaign
Kimberly-Clark/U by Kotex and Organic for “Ban the Bland”
Frito Lay and Microsoft for “Doritos Unlock Xbox”
PepsiCo Doritos and AMVBBDO for “King of Ads”
IBM and Ogilvy & Mather for “SmarterCities”

Direct Response and Lead Generation – Campaign
Diageo Ireland, Budweiser Ireland and Tribal DDB/DDB UK for “Bud Ice Cold Index”
Go RVing and Click Here for “Meet the Ambassadors of Affordability”
Domino’s Pizza and Crispin Porter + Bogusky for “Show Us Your Pizza”
Foot Locker Europe and SapientNitro London for “Sneakerpedia”

Experimental and Innovative – Campaign
Microsoft Bing and Point Reach for “Bing-Angry Birds Integration”
Google and BBH New York for “Google Chrome Fast”
CoverGirl/Procter & Gamble and G2 USA for “My CoverGirl Engagement Program”
Urban Ministries of Durham and McKinney for “SPENT”

Games – Campaign
Microsoft Bing and Point Reach for “Bing-Angry Birds Integration”
Mountain Dew and OMD for “DEWmocracy on Xbox LIVE”
Frito Lay and Microsoft for “Doritos Unlock Xbox”
Dr Pepper and Electronic Arts for “Giving Gamers More”

Interactive Video – Campaign
Old Navy and Crispin Porter + Bogusky for “Old Navy Records”
AB InBev and BrightLine for “Stella Artois World Draught Masters”
American Express and DIGITAS NY and Momentum NY for “Unstaged: An Original Series From American Express”
Xerox and Y&R/VML for “Y&R/VML”

Mobile Platforms and Apps – Campaign
Microsoft Bing and Point Reach for “Bing Mobile Campaign”
Diageo Ireland, Budweiser Ireland and Tribal DDB/DDB UK for “Bud Ice Cold Index”
The Coca-Cola Company/Trademark and MediaVest for “Coca-Cola Holiday”
Macy’s and JWT New York for “Macy’s Backstage Pass”

Multicultural – Campaign
Allstate Insurance Company and Tapestry for “Allstate Latin Grammy Takeover”
Unilever – Dove Deodorant and BrightLine for “Dove Hermosamente Cantado”
McDonalds and iNSPIRE! for “Latinos Are One/LR1”
P&G/21 Brands and Terra Networks USA for “P&G Mi Casa, Tu Casa on Terra.com”

Product Launch – Campaign
adidas and Isobar for “adidas ClimaCool”
Google and BBH New York for “Google Chrome Fast”
Volkswagen and AKQA for “Great. For the price of good.”
HSN for “HSN/Mary J. Blige Launch”

Public Service/Not For Profit – Campaign
Office of Road Safety and 303 Group for “Enjoy The Ride”
Depaul UK and Publicis London for “iHobo”
Urban Ministries of Durham and McKinney for “SPENT”
The London Metropolitan Police and AMVBBDO for “Who Killed Deon?”

Search Marketing – Campaign
General Motors/Chevrolet and SMG Search, Digitas, & Starcom for “2011 Chevrolet Super Bowl”
ADT Security and Razorfish for “ADT Pulse Launch Using Search Engine Marketing”
Volkswagen and MediaCom for “Super Bowl Search Campaign”
Visit Florida and Location3 Media for “VisitFlorida.com”

Social Marketing – Campaign
Stanfield’s and john st. for “Guy At Home In His Underwear”
American Express and Crispin Porter + Bogusky for “Small Business Saturday”
Urban Ministries of Durham and McKinney for “SPENT”
Yahoo! Sports and Isobar for “Yahoo! Sports Grudge Judge”

About the IAB MIXX Awards

The IAB international MIXX Awards reviews all critical components of the interactive marketing mix, including strategy, creative, execution and results. The screening committee—comprised of senior marketing professionals—individually evaluates and scores each submission. Every entry is assessed by multiple members to ensure an accurate, thorough review. The four entries with the highest scores become the finalists for each category.

The winners of the MIXX Awards are announced at a gala dinner, this year on October 4, during the MIXX Conference & Expo. They both take place near the start of New York City’s Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars and parties celebrating advertising and its evolution.

To learn more about the IAB international MIXX Awards and view the complete gallery of past MIXX winners please visit: iab.net/mixxawards/gallery.

To find out more about the MIXX Conference and Expo, “What’s the Story? Building Narrative in the Digital Age” please go to: iab.net/mixx.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, revealed the most effective wireless services and device ads to break since January 1, 2011. While T-Mobile’s recent Cowboy phone ad (featuring a Nokia phone) topped all wireless provider ads, Verizon and T-Mobile suitor AT&T demonstrated a neck-and-neck race in ad effectiveness, equally dominating the Top 10 Wireless Provider category with four spots each.

In the wireless device category, Samsung’s “Feel Free” Galaxy tablet ad was the most effective ad since January 1. Category-dominating Apple trailed closely behind with its highly effective iPad 2 ad, which broke during the NCAA Championship game. Four of Apple’s other ads in the top 10 promote the iPhone, and most include a cross-promotion with either Verizon or AT&T.

“The aggressive—and effective—marketing efforts by Samsung, Apple, AT&T, and Verizon demonstrate the race for marketshare and mindshare within the highly competitive wireless services and device categories,” said Peter Daboll, CEO of Ace Metrix. “The absence of marketing activity from HP’s Palm is notable, as well as the fact that ads from Sony, Windows/Microsoft, and Blackberry scored lower Ace Scores, ranking outside of the Top 10 Most effective.”

Most Effective Wireless Services TV Ads to Break since January 1, 2011

“One of the most interesting things we found in looking at verbatim remarks from consumers was that they were as impressed with the phones featured in the above ads as the services themselves,” Daboll commented.

Consumers said this about some of the top wireless services ads:

Of the #1 T-Mobile ad, which featured a Nokia phone, consumers said: “It made me want the phone;” “Looks like a really cool phone,” and “I really like Nokia phones.”
Of the #2 Verizon ad that featured a non-specific smart phone, consumers said: “That’s a cool phone,” and “I love Verizon.”
Of the #3 AT&T ad, which featured the Motorola Atrix: “I watched the ad for humor, then my jaw dropped. I want that!” “That phone looks really cool and cutting edge and I like the whole package;” “I want that phone;” “Amazing—I want one.”

Most Effective Wireless Device TV Ads to Break since January 1, 2011

*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, etc.
** Featured during NCAA Championship game

Evident among the verbatim comments from consumers regarding the top three wireless device ads was that the ads were effective in providing new information, creating desire, and garnering attention.

Consumers said this about some of the top wireless device ads:

Of the Samsung Galaxy Tablet ad, consumers said, “I did not know Samsung offered this product;” “[The ad] shows what the product can be used for.”
Of the iPad 2 ad, consumers said, “It gets the message out that it’s an amazing product;” “I want one. It was informative;” “I WANT THAT!!!!!”
Of the #3 ranked iPhone 4 ad, consumers said, “Love the iPhone 4. So many possibilities;” “These commercials always catch my attention;” “This ad makes me want to buy the iPhone 4.”

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading global advertisers. For more information please see www.acemetrix.com.
Follow Ace Metrix on Twitter for additional insight: @Ace_Metrix.

LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ace Metrix Quarterly Top 10 national ads for the first quarter ending March 31, 2011. Candy ads dominated the list with Mars brands nabbing four out of the Top 10 spots. An ad for Snickers Peanut Butter called “Focus Group” scored as the most effective with an Ace Score™ of 668, compared to the “Candy and Snack” category norm of 585. Mars also scored with three M&M brand ads in the Top 10. Overall candy, snacks and packaged foods dominated the quarter with 8 out of the Top 10 spots; two technology ads rounded out the list.

“Mars hit several home runs across this quarter. The top Snickers ad shows that funny still works. It scored high across all demos and was particularly strong with the all-important 16-20 age bracket,” commented Peter Daboll, chief executive of Ace Metrix.

“It’s also good to see Kraft in the Top 10 with two of their highest scoring ads ever, the ‘Choco-Beast’ Jell-o ad and the Philadelphia cooking cream ad.”

“In Q1 we saw the seasonal pattern of advertising take shape, with the volume of new ads in technology, retail, and credit cards declining from the holidays peaks in the fourth quarter, and an increase in new ads in consumer goods such as food, candy, snacks, detergent, health and beauty, and travel,” continued Daboll.

Online Videos Nab High Scores

During the quarter Ace Metrix expanded its service to measure creative effectiveness of online videos. Several tech videos scored especially high including two for the Microsoft/Asus Eee Slate, “Drawing”, outscoring all the top TV ads with an Ace Score of 684, and “Date Night” with a score of 656.

Two other videos with effective creative include “Smart Cover” for Apple iPad 2, which has generated almost 400,000 YouTube views since March 2, with an Ace Score of 666, and Intel’s “The Chase” with Ace Score of 653 and over 2 million views since January 27.

“All of these videos worked with consumers, but they achieved their high scores differently. For instance, the iPad video appealed to a more female-centric audience, while the Intel creative scored highest with the male demo. This insight could clearly make a huge difference in a television media buy for either of these creatives,” continued Daboll.

Celebrity Ads Continue to Disappoint

Five out of ten of the least effective ads of the quarter featured celebrities, including two with Russell Simmons for the Rushcard Pre-Paid Visa from M&T Bank, a Toyota Tundra ad with race car figure Joe Gibbs, and a Danone Yogurt ad with Dylan & Cole Sprouse.

“Use of celebrities continues to be hit or miss, mostly miss. It’s amazing that a full 50% of the least effective ads of the quarter feature celebrity spokespeople. Clearly something’s not working,” continued Daboll.

In January 2011 Ace Metrix published a study “Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness,” that looked at more than 2,600 television ads over the course of 2010 and found that fewer than 12 percent of ads using celebrities exceeded a 10 percent lift versus average industry norms.

The complete Q1 Quarterly Top 10 is as follow, and to view the ads please go here:

Top 10 Most Effective Ads of Q1 2011*

Top 10 Most Effective Ads of Q1 2011*

*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, etc. Based on Ace Metrix data collected from January 2009.

Top 10 Least Effective Ads of Q1 2011*

Note: The measure of ad effectiveness is a more robust measure than mere popularity and takes into account such criteria as an ad’s watchability, likeability, relevance, information, persuasiveness, ability to alter opinion, and ability to create desire.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with many of the world’s leading advertisers in technology, automotive, retail, financial services, consumer package goods and other industries.

For more information please see www.acemetrix.com.

Follow Ace Metrix on Twitter for additional insight: @Ace_Metrix.

LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced that Jell-O’s “Choco Beast” ad, which debuted on March 22, was the most effective ad for the week ending 3/26/11. The ad rated an exceptionally high Ace Score of 654 against the “Candies and Snacks” 585 norm.

Peter Daboll, CEO of Ace Metrix, said this about the ad that features parents scaring their children out of eating their Jell-O Temptations Pudding Snacks: “The ‘Choco Beast,’ which is a very high-scoring ad for Kraft, taps into family humor and nostalgia. It tells a good story and keeps people watching–one of the hallmarks of good creative.

“In addition, the ad resonated both with parents and non-parents and is probably one that Kraft is very proud of given their recent agency change. Kraft and Jell-O have really broken the mold (pardon the pun) with Choco Beast.”

Women aged 36-to-49 rated the ad an especially high Ace score of 691, as well as a 727 Change Score (which is 100 points above the Change norm), signifying that the ad changed their opinion about Jell-O. The ad also resonated with teenagers, who rated “The Choco Beast” Information Scores 100 points above the norm.

Consumers had the following to say about the ad:

“I think I will try it; I would never have been tempted to buy if I hadn’t seen the commercial.”
“I love this commercial. I pay attention every time I see it.”
“I like the fact the company is growing up with me! As I child I loved the commercials with Bill Cosby and now that I am a parent I can totally relate to this one.”
“I love this commercial and would watch it over and over. I think I am going to have to go to the store after this survey to indulge on a new Temptation.”
Jell-O’s new Temptation Pudding Snacks are touted as the “1st Jell-O just for adults.”

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle ManagementTM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Coldwell Banker Real Estate Corp., ConAgra, Best Buy, Darden, Google, Jenny Craig, Kohler, Southwest Nissan North America and others. For more information please see www.acemetrix.com.

Follow Ace Metrix on Twitter for additional insight: @Ace_Metrix.

The ADDY Awards are one of the advertising design world’s toughest competitions and represent the spirit of creative excellence within all types of media advertising. Marking the best showing in the school’s history, winners from Digital Media Arts College include:

Arturo Rafael Fajardo – 2 Gold Medals
Stephanie Ruiz – 2 Gold, 2 Silver Medals
Shella Ann Boldrey – 2 Silver Medals
Jorge Rodriguez – 1 Silver Medal
Chris Downey – 1 Gold Medal
Olga Dziubina – 3 Gold, 4 Silver Medals

A complete listing of winners at this animation and graphic design school can be found at http://www.dmac.edu/addy-awards.

“The students and faculty of DMAC continue to push the boundaries of design, using latest technologies to reinvent the way creative visual messages are crafted,” says David Murvin, executive vice president of DMAC. “Our students’ recent ADDY wins are an example of what can be accomplished when dedicated individuals are exposed to specialized curriculum and instruction, and mentored in a hands-on college environment.”

Murvin continued, “We are incredibly proud of this year’s student winners. Landmark wins like this validate the strength of our programs and our belief that we’re one of the top accredited graphic design, visual effects and computer animation schools out there.”

DMAC is always looking for creative students ready to dream big and realize their potential. Visit www.dmac.edu/request-info and you could be next year’s ADDY winner!

About Digital Media Arts College

Digital Media Arts College is a private, accredited arts college located in Boca Raton, Fla. The school offers undergraduate and master’s programs in Graphic Design, Advertising Design, Visual Effects Animation, Computer Animation, and Game Art.

Within a small campus setting, DMAC students realize their potential in digital arts and develop the technical skills required to achieve a successful career. All classes are taught in a studio-like atmosphere within its new 33,000-square-foot facility equipped with industry-standard tools for digital graphic design and animation production.

For more information, visit www.dmac.edu, or call (866) 255-DMAC.

Among Ads Appealing Strongly to Men were Volkswagen’s “Black Beetle,” Coca-Cola’s “Siege,” Kia’s “One Epic Ride” and two ads from BMW

LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, said that Eminem’s Ad for Lipton Iced Tea was the most polarizing ad of the Super Bowl, despite its stand-alone placement within a commercial break. The ad, which also ranked as the 8th least effective ad of the game with an overall Ace Score** of 476, appealed strongly to males 21-to-35 (Ace Score 667), but not to women 50 and older (Ace Score 355) or men 50 and older (Ace Score 383).

“To say ads with a high level of polarity are not cost effective for an event like the Super Bowl is a huge understatement,” said Peter Daboll, CEO of Ace Metrix. “While highly polarizing ads may resonate well with a specific demographic target, the Super Bowl viewing audience is diverse and broad, and at $3 million a pop, appealing to a small sliver of the vast Super Bowl audience is inefficient and not cost effective. Further, if an ad actually has negative impact with some groups, it makes the ad even less effective.”

Winning Ads for Women and Men

The top 8 Most Effective Super Bowl Ads, which were marked by a preponderance of snack and soda ads, appealed strongly to both males and females.

“Outside of these overall leaders, the list becomes more interesting, as different ads rise to the top in appealing to individual genders,” Daboll said. “Women’s Attention, Likeability, and Change scores were particularly high for Verizon’s ‘Beautiful, Intelligent, Genius’ ad that touted the strength of the Verizon network over AT&T. High scores for men within these same categories drove the effectiveness rating for Volkswagen’s ‘Black Beetle’ ad.”

Effective Super Bowl XLV Ads for Women*

Rank Among Women    Product    Ad Title    Female Ace Score**    Overall Ace Score
7     Verizon Wireless     Beautiful Intelligent & Genius     615     595
10     Chrysler     Detroit starring Eminem     606     591
11     Doritos     The Best Part     605     599
12     Chevrolet Silverado     Tommy     600     582
14     TheDaily.com     Meet The Daily     599     581
* Most Effective Ads Overall that are included in the above list but not listed are Doritos’ “Pug Attack”, Pepsi Max’ “Love Hurts”, Bridgestone’s “Carma,” Pepsi Max’ “Torpedo Cooler,” Snickers’ “Logging,” Doritos’ “House Sitting,” Chevy Cruze’s “Status,” Chevy Camaro’s “Miss Evelyn,” Coca-Cola’s “Border Crossing,” and Volkswagen’s “The Force.”

**Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, etc.

Effective Super Bowl XLV Ads for Men*

Rank Among Men    Product    Ad Title    Male Ace Score    Overall Ace Score
6     Volkswagen Beetle     Black Beetle     623     590
9     Coca-Cola     Siege     610     598
11     Kia Optima     One Epic Ride     607     595
13     BMW     Designed In America     600     590
14     BMW     Ch-Ch-Changes     596     591
* Most Effective Ads Overall which are included in the above list but not listed are Doritos’ “House Sitting,” Doritos’ “Pug Attack”, Pepsi Max’ “Torpedo Cooler,” Coca-Cola’s Border Crossing, Chevy Volt’s “Discovery,” Pepsi Max’ “Love Hurts”, Snickers’ “Logging,” Volkswagen’s “The Force,” and Bridgestone’s “Carma.”

“Notably, not a single beer ad made it within the Top 15 overall ads or within the Top 15 most effective ads for women or men—quite a sea change from years past,” Daboll commented.

Note: The measure of ad effectiveness is a more robust measure than mere popularity and takes into account such criteria as an ad’s watchability, likeability, relevance, information, persuasiveness, ability to alter opinion, and ability to create desire.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.

SCOTTSDALE, Ariz. – Go Daddy did it again… used edgy commercials to score a Super Bowl “knock out!” The world’s largest Web hosting provider and domain name registrar doubled its best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever before in the company’s storied seven-year Super Bowl history.

“We scored several Go Daddy Super Bowl records,” beamed Go Daddy CEO and Founder Bob Parsons. “Our fourth-quarter commercial spiked our Internet traffic higher than any Super Bowl ad we’ve ever done … ever! And even better – calls, conversion and cash were off the charts! In fewer than 15 minutes after Go Daddy’s first Super Bowl commercial aired, our domain name registrations shot up more than 466 percent over last year.”

Go Daddy’s first Internet traffic surge hit when the highly-anticipated GoDaddy.CO Girl was unveiled toward the end of the first quarter. The ad quickly helped push Go Daddy over the 46 million mark for domain names under management, which is more than any other registrar by far.

Iconic comedienne Joan Rivers was not what viewers expected for the big reveal! Online guesses about the new Go Daddy Girl’s identity had ranged from Kim Kardashian, to Sophia Vergara and Britney Spears. The 77-year-old Hollywood icon was described as the Betty White of this year’s Super Bowl and was a trending topic on Twitter almost immediately.

“Why did I do my first Super Bowl ad … with Go Daddy … now?” Joan joked. “Go Daddy’s been bugging me since 1948. I finally gave in. I figured how much longer can this magnificent body hold up? Seriously, it’s adorable and the Internet-Only version at GoDaddy.CO is where I really let loose!”

As is Go Daddy tradition, the newest spokesperson looked smoking hot. Yes, it’s Joan’s iconic face and voice. The rest is courtesy of a body double and a little Internet “magic” to reinforce the idea you can reinvent yourself online – because anything is possible with a .CO domain name.

“The idea was to show people they really can make their dreams come true on the Internet,” Parsons explained. “We wanted to do a Go Daddy Super Bowl commercial poking fun at our reputation and raising awareness for dotCO. This ad did it all … with a nice twist. And it definitely rocked the Internet!”

.CO, yes – .CO, not .COM – is billed as the Internet’s hottest new domain name extension. “It’s a memorable, meaningful Web address that opens up millions of new, creative branding opportunities for entrepreneurs and businesses on the Internet,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S. “This ad is working for us already. Almost immediately, we recorded a huge uptick in .CO domain name registrations.”

Go Daddy spiked Internet traffic with its second-half spot … and then some. “The Contract” spoofed Go Daddy’s reputation for over-the-top, edgy ads by pitting Go Daddy Girls Danica Patrick and Jillian Michaels at odds with Go Daddy executives over their contractual obligations for the commercial.

Within two minutes, viewers jumped to log on to GoDaddy.com, like never before. In fact, “The Contract” more than doubled the enormous Internet spike generated by Go Daddy’s 2008 Super Bowl ad, “Exposure,” which drove viewers to see a commercial banned because of the word “beaver.”

“I think ‘The Contract’ is one of the funniest commercials we’ve ever made,” said Danica. “The Internet-Only version is where it all really comes together and acting it out with Jillian Michaels was fun!”

Jillian joined Go Daddy in September. These were her first-ever Super Bowl commercial appearances and they’ve come with some controversy. “I have a lot of people ask me why I decided to be a Go Daddy Girl … there is this perception that Go Daddy objectifies women. The reality is Go Daddy takes strong women and allows us to be sexy and feminine. And yet still powerful!” Jillian explained.

To see the Internet-Only versions, as well as what aired in the Super Bowl, visit www.GoDaddy.COM or www.GoDaddy.CO.

For help with realizing your online dreams, visit www.GoDaddy.COM.

Follow & Friend Go Daddy on Twitter & Facebook.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 46 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s largest Web hosting provider and is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. During the first half of 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

Eminem’s “Detroit” Ad for Chrysler Finishes 5th

LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, said that Volkswagen’s “The Force” ad was the most effective automotive ad (10 percent more effective than the average Super Bowl ad) in a Super Bowl dominated by auto manufacturers.

“The Super Bowl became the Auto Bowl this year with 19 automotive ads versus 8 a year ago,” said Peter Daboll, CEO of Ace Metrix and author of “How to Make a Winning Super Bowl Ad.” “VW’s ‘The Force’ was a hit across all demographic groups, harnessing the right mix of likeability, watchability and cute.”

Overall, this year’s Super Bowl auto ads were nearly 12 percent more effective than last year’s (with an average Ace Score* of 562 vs 503 from 2010).

Most Effective Automotive Super Bowl XLV Ads

Rank    Product    Ad Title    Ace Score*
1     Volkswagen Passat     The Force     603
2     Chevrolet Volt     Discovery     602
2     Chevrolet Camaro     Miss Evelyn     602
4     Kia Optima     One Epic Ride     595
5     BMW AG     Ch-Ch-Changes     591
5     Chrysler Group LLC     Detroit     591
5     Chevrolet Cruze     Misunderstanding     591
8     Volkswagen Beetle     Black Beetle     590
8     BMW AG     Designed In America     590
10     Chevrolet Silverado     Tommy     582
*Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, etc.
“The ‘Made in America’ theme was obviously quite effective this year,” Daboll said.

This was demonstrated by ownership of half of the Top 10 ads by U.S. car companies, which were dominated by Chevy. BMW’s “Designed in America” also resonated well with Americans, contributing to its place as the highest-scoring luxury brand.

“BMW won by providing the right information and a relevant message to Americans,” Daboll said. “BMW’s ads resonated much better across all demographic groups than Audi’s ‘Prisoner of Luxury’ or P Diddy’s in Mercedes’ ad.”

FOLLOW ACE METRIX ON TWITTER FOR ADDITIONAL INSIGHT: @ACE_METRIX

Ace Metrix will be tweeting additional insight about automotive Super Bowl ads @ace_metrix on Twitter.

Ace Metrix will release information about Overall Top Super Bowl Ads shortly.

*Note: The measure of ad effectiveness is a more robust measure than mere popularity and takes into account such criteria as an ad’s watchability, likeability, relevance, information, persuasiveness, ability to alter opinion, and ability to create desire.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.

LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ace Metrix Quarterly Top 10 national ads for the fourth quarter ending December 31, 2010. Ads for new console games that encouraged consumers to get off the couch and start moving were high scorers throughout the quarter. The winning ad, called “Epic Gaming for All” for the new Sony PlayStation 3 Move, which first aired on October 1, scored an Ace Score™ of 695, compared to the Ace Score average of 538 and the technology average of 573. Also scoring high in the quarter were three debut ads for the Microsoft Kinect gaming console which also features user movement for game operation.

Overall, it was an impressive quarter for technology ads with seven out of the top ten ads from the tech category, and a full 50%, or five out of the top ten, from the game category.

“Technology, and specifically, console game ads dominated Q4,” commented Peter Daboll, chief executive of Ace Metrix. “This reflects the overall consumer interest in innovative/new technology products that we saw resonate throughout 2010. Sony and Microsoft both kicked into high gear with ads that clearly demonstrate the fun that these new movement-based game consoles deliver.”

The Sony PlayStation 3 Move ad scored well across all gender and age groups and especially appealed to males and females ages 16-20. It scored lowest with males age 36-49. The ad was successful with high “attention”, “likability” and “desire” scores.

As a 36-49 year old female said, “This ad really, really caught my attention. I didn’t know it did all that.” And, from a 21-35 year old male, “That is an awesome commercial. It is very action packed and it will definitely draw some attention.”

The complete Q4 Quarterly Top 10 for the quarter ending December 31, 2010 is as follow, and to view the ads please go here:

Q4 Top 10 Ads

* The Ace Score is powered by innovative, patent-pending algorithms and proven methodology.

The persuasion rating is based on the interactivity of six data elements, desire, relevance, likeability, attention, information and change, automatically captured and analyzed for each ad.

Watchability measures the engagement that a person has with the ad.

Ad-of-the Year Also Announced: “Wonder-full” from Samsung

Ace Metrix today also announced the top ads for 2010. Please see the companion release entitled, “Ace Metrix Announces Ad-of-the-Year, ‘Wonder-full’ for Samsung 3D TV; Remains the Highest Scoring Ad of All Time,” for more information.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.

The Ad-of-the-Week designates the highest scoring new ad of the week by Ace Score, a patent-pending measure of advertising creative effectiveness.

“The Windows Phone 7 is a new entrant in a fast-changing and fiercely competitive market dominated by Android, Apple, and RIM. Effective creative is critical to brands attempting to establish themselves, as well as brands that are attempting to defend their positions,” commented Peter Daboll, chief executive of Ace Metrix.

The table below shows smartphone percent of subscribers compared to Ace Score average by vendor.

1 comScore Reports October 2010 U.S. Mobile Subscriber Market Share
2 Ace Metrix 12/17/2010
3 Microsoft subscriber % prior to Windows Phone 7 launch

Using a mix of humor, real people and an Xbox avatar that joins the real world, Microsoft has created an ad high in “Likeability”, “Attention” and “Change”, all Ace Score components, that appeals equally to men and women.

Younger respondents rated the ad higher than older respondents, Ace Score 651 vs. 608, and caught on right away that the boyfriend/avatar was associated with Xbox.

According to Daboll, “We have proven that high Ace Scores drive sales and this is evident in the mobile category. Android and iPhone Ace Scores have dominated the category for the past several months, and their share changes reflect that. It is interesting that Microsoft, being the new entrant in the category with Windows Phone 7, has launched with competitive Ace Scores.”

As respondents put it, “It made me laugh with a great dovetailing of Microsoft products” and “Since the Windows phone is a new product and has a lot of competition, it was smart to make the ad appealing.”

To view the ad, please click here: http://www.acemetrix.com/events/ad-of-the-week.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle ManagementTM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.

Ubisoft’s ad is one of several new ads highlighting Microsoft’s controller- less Kinect system. The ad, for the video game Ubisoft Kinect Your Shape Fitness Evolved, features a woman admiring herself in the mirror asking her husband, “Can you tell that I’ve been playing Xbox?”

“The Ubisoft ad performed well with young males, a key video game target consumer, but it also appealed to older women and moms. It’s also interesting that the ad performed well amongst Nintendo Wii as well as Xbox owners,” commented Peter Daboll, chief executive of Ace Metrix.

Said best by one 36-49 year old female, “Great ad! This ad alone makes me want to own it!”

To view the ad, please click here: http://www.acemetrix.com/events/ad-of-the-week.

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.

The Ad-of-the-Week designates the highest scoring new ad of the week by Ace Score, a patent-pending measure of advertising creative effectiveness.

“Apple continues to deliver creative that both creates and leverages desire for their products; ‘desire’ scores were above norm for all demo groups,” commented Peter Daboll, chief executive of Ace Metrix.

Over a quarter of verbatim responses “want” the iPad and more than half of those folks “REALLY” want it. Not surprisingly, Apple has scored another high scoring iPad ad.

To view the ad, please click here: http://www.acemetrix.com/events/ad-of-the-week

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.

LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the top holiday ads for 2010, based on the patent-pending Ace Score™ measure of advertising creative effectiveness. Coca Cola’s “Snow Globe,” featuring Santa shaking a snow globe containing a small holiday town, took top honors for the best holiday ad of 2010. The ad scored an Ace Score of 658, out of a possible 950, over 110 points above the beverage category norm and over 120 points above the average score in the Ace Metrix database of nearly 8,000 national ads. Over 120 national holiday-themed ads have launched since October, representing over 17% of all new ads, and include retail, auto, technology, consumer/packaged goods, and food/snack ads.

“The Coca-cola ad resonated particularly well with women ages 36-49; scoring high in both attention and likeability. Says one Mom, ‘coke and Santa go together. The best holiday ad so far, all good and heartwarming,’” said Peter Daboll, chief executive of Ace Metrix. “According to our research, Coke’s holiday ad this year outperformed the Coke holiday ad, animated polar bears and penguins, from last season, specifically performing better among younger audiences.”

“In general, in order to be successful holiday ads need to create broad demographic appeal. We see this effect with the Coca-cola “Snow Globe” ad; every demographic group likes this ad,” continued Daboll.

The complete Top 10 Holiday Ad 2010 list is below:

Top 2010 Holiday Ads by Category

To view the ads, please click here

About Ace Metrix

Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.

The ad, which first aired on November 8, plays off O’Brien’s penchant for detail featuring the comedian in India selecting the perfect curtain fabric for his new show. It registered an overall Ace Score™ of 467 which is on par with the average for all financial service ads, but well below the average of 536 for all ads in the Ace Metrix database of nearly 8,000 national ads.

These comments from consumers illustrate the difference in scores between younger and older female viewers: a 21-35 female said, “It is a good commercial, even if I’d say it has nothing to do with Amex” while a 50+ year old female said, “I have no idea what the connection is between the ‘return’ of Conan O’Brien and American Express!”. Many viewers thought the ad was for Conan’s late night TV show.

“Financial services ads typically do not stir emotions– in fact, other than the E*trade talking baby Ads, the financial services category creative generally lands with a resounding thud, producing the lowest creative scores across all major categories. AMEX seems to be attempting to endear themselves to their audience with Conan’s humor and it certainly got their attention. However, most people just didn’t get the connection — what does Conan’s pursuit of silk for his TV show have to do with American express? In addition, older demos just don’t seem to relate to Conan at all. So at best you have consumers scratching their heads,” commented Peter Daboll, chief executive of Ace Metrix.

To view the ad, please click here: http://www.youtube.com/user/AceMetrix

Following is the complete Ace Score™ breakdown:

Measure                Ace Score
Financial
Services Norm
Ace Score                 467                 465
Persuasion                 518                 538
Watchability                 547                 534
Likeability                 591                 560
Information                 466                 544
Attention                 644                 581
Change                 534                 567
Relevance                 479                 529
Desire                 464                 488

About Ace Metrix

Ace Metrix, the creative lifecycle management company, enables marketers, brand managers and advertisers to measure and manage the full creative lifecycle of their campaigns from idea to in-market optimization. For the first time, Ace Metrix delivers actionable analytics and competitive intelligence based on the scientific measurement of television advertising creative effectiveness. Featuring the patent-pending Ace Score, advertisers and brand managers can make critical creative decisions and strategically adjust media schedules in near real-time. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., Con Agra, Nissan North America and others. For more information please see www.acemetrix.com.

Note: Ace Metrix and Ace Score are trademarks of Ace Metrix. Other trademarks are property of their respective owners.

Selected consumer comments tell the story. A 16-20-year-old male said, “Epic! I’m loving it, I’m getting it”; while a 36-49-year-old female said, “Enough with the violent video games! Enough violence in this world, we don’t NEED more!”

‘This ad definitely caught people’s attention, having recorded one of the highest attention scores that we’ve seen. The ad did better among males than females, but females under 35 still reacted positively. Women thirty-five and older did not like the ad, with many commenting about the violence, but then again they aren’t likely to be in the market for war-based video games,” commented Peter Daboll, chief executive of Ace Metrix.

To view the ad, please click here: http://www.youtube.com/user/AceMetrix

Following is the complete Ace Score™ breakdown:

Measure                                                                Ace Score
Video Game
Norm
Ace Score                                                                 644                                                                 576
Persuasion                                                                 672                                                                 618
Watchability                                                                 638                                                                 606
Likeability                                                                 714                                                                 647
Information                                                                 617                                                                 601
Attention                                                                 755                                                                 668
Change                                                                 660                                                                 634
Relevance                                                                 654                                                                 591
Desire                                                                 673                                                                 614

About Ace Metrix

Ace Metrix, the creative lifecycle management company, enables marketers, brand managers and advertisers to measure and manage the full creative lifecycle of their campaigns from idea to in-market optimization. For the first time, Ace Metrix delivers actionable analytics and competitive intelligence based on the scientific measurement of television advertising creative effectiveness. Featuring the patent-pending Ace Score, advertisers and brand managers can make critical creative decisions and strategically adjust media schedules in near real-time. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., Con Agra, Nissan North America and others. For more information please see www.acemetrix.com.

SCOTTSDALE, Ariz. – Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in fact, they haven’t even been filmed yet, but CEO and Founder Bob Parsons declared Go Daddy will advertise in the big game for a seventh consecutive year. Go Daddy has purchased two 30-second spots in the Super Bowl and a single 30-second pregame commercial on FOX – all to be produced by Go Daddy Productions.

Parsons also said, like every other year, the ads will be GoDaddy-esque – meaning edgy, fun and slightly inappropriate – but this year will be different because Go Daddy Girls Danica Patrick and newcomer Jillian Michaels will both be featured.

“Jillian has the power … Danica has the speed! Together, our dynamic duo of Go Daddy Girls add up to sheer Super Bowl magic,” Parsons said. “Hopefully the FOX network won’t keep commercial creativity on such a short leash this time around. For 2011, Go Daddy is going to be as edgy as ever – in fact, our goal is to ‘out Go Daddy’ ourselves!”

Go Daddy, the world’s top Web hosting provider and domain name registrar, has leveraged the Super Bowl to its advantage over the last six years by using edgy 30-second commercials to attract millions of Internet visitors to www.GoDaddy.com. This year, an estimated 100 million people are expected to watch the Super Bowl.

“It doesn’t get much bigger than being in a Super Bowl commercial,” Jillian said with a big smile. “I think shooting a spot with Danica Patrick is going to be a blast. Go Daddy certainly knows how to create buzz around Super Bowl time – I’m looking forward to being a part of this new Go Daddy campaign!”

Danica has been featured in four Go Daddy Super Bowl campaigns to date. She starred in Go Daddy’s “Baseball” commercial, ranked as the Most-Watched Super Bowl Ad in 2009, according to TiVo.

When it comes to Go Daddy’s plan to use both her and Jillian in this year’s Super Bowl commercial, Danica had two words: “Girl Power!”

“Go Daddy takes some heat for their edgy commercials, but if you watch the ads I’m in, they’re actually all about Girl Power,” Danica said. “Adding Jillian to the campaign creates a whole new range of possibilities.”

Go Daddy’s Super Bowl legend began six years ago when FOX yanked Go Daddy’s ad before its second airing during the 2005 Super Bowl. That censorship triggered a postgame controversy which some believe puts Go Daddy under extra scrutiny with television executives each year.

“I agree with Bob,” Danica asserted. “Censors really need to lighten up! Aren’t Super Bowl commercials supposed to be about having a little fun?!”

The Super Bowl broadcast is set for Feb. 6 on FOX, the television network on which Go Daddy’s original controversy ignited.

To see Go Daddy’s Super Bowl commercials and photos, visit www.GoDaddy.com/SuperBowl.

To learn more about establishing your online presence, easily and affordably, visit www.GoDaddy.com.

Follow & Friend Go Daddy on Twitter & Facebook.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and website design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group has more than 43 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s largest Web hosting provider and is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. During the first half of 2010, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.

NEWPORT BEACH, Calif. – Orange Label Art + Advertising, one of Orange County, California’s longest-standing privately held advertising agencies, announces the launch of new online ad campaigns for Brand Affinity Technologies newest product, netBAT. Having worked with BAT since 2007 in various capacities, Orange Label was excited to work with BAT on netBAT’s online ad campaigns.

netBAT transforms online editorial including images and articles into interactive experiences containing multimedia apps, such as Twitter, Facebook and YouTube, to name a few,  that are highly relevant to the featured content – ALL without making users leave the site they are visiting. To experience netBAT, go to www.netBAT.com or visit one of the leading news or lifestyle sites, such as:  The New York Daily News, North Jersey Media Group and Rotowire.com – and look for the netBAT logo on celebrity editorial.

With the launch of netBAT in August, Orange Label has developed three multi-level online ad campaigns. “Our challenge was to create a message and design that would not only engage users, but also educate them real-time, since many of the ads are running within the netBAT environment itself.” said Orange Label’s Integrated Account Supervisor, Alyse Vultee. Each of the ad campaigns were designed to build marketplace awareness for netBAT through creative “how-to” messaging, such as: We Bring The Apps To You. “Orange Label developed unique creative strategies for netBAT’s online ad campaigns, while delivering the quick turnaround we needed.” said Brand Affinity Technologies VP of Marketing, Allie Savarino Kline.

ABOUT ORANGE LABEL ART + ADVERTISING

Orange Label Art + Advertising is one of Orange County’s longest-standing privately held advertising agencies. Founded in 1972, the agency currently represents clients from across the United States, in a broad range of specialties. The agency principals are Wes Phillips, Ian Crockett and Rochelle Reiter. Key differentiators for the company include its ‘Orange Exploration’ approach to fact-finding, powerful ‘View from the Field’ research technique, and ‘The Juice’ different-and-better client branding method. For more information about Orange Label Art + Advertising, visit www.OrangeLabelAdvertising.com.

ABOUT BRAND AFFINITY TECHNOLOGIES (BAT)

Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT’s research engine provides daily analysis of more than 38,000 celebrities and athletes. Advertisers use this analysis on BAT’s Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 celebrities and sports superstars such as Drew Brees (NFL), Andy Pettitte (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame), and Lennox Lewis (Boxing). BAT also engages consumers directly through netBAT (www.netbat.com), which transforms celebrity content into interactive experiences on leading websites. Learn more about BAT in Fortune Magazine at www.fortune.com/bat. Connect with BAT on Facebook: www.facebook.com/BrandAffinityTech and Twitter:@BATimpact.

BELLEVUE, Wash. – Adding a splash of humor to the daunting topic of retirement planning, Symetra Life Insurance Company rolled out the latest phase of its “Don’t Fear 65” awareness campaign with online videos featuring Emmy-nominated character actor Fred Willard. The campaign challenges people to live a fearless retirement, supported by resources and interactive financial planning tools on DontFear65.com.

Best known for his film work in Waiting for Guffman and Best in Show, as well as continuing roles in the Emmy-winning TV series Modern Family and Everybody Loves Raymond, Willard appears in three new video shorts hosted on Symetra’s DontFear65.com website. Willard also is featured in online ads directing consumers to the site.

“‘Don’t Fear 65’ is more than an awareness campaign; it’s a call to action,” said Jim Pirak, Symetra vice president of Corporate Marketing. “With the confidence of many retirees shaken by the economic downturn, Don’t Fear 65 encourages people to take charge of their financial future and approach retirement with optimism. As the new face of our campaign, Fred Willard adds a sense of fun to this increasingly important topic.”

In the web videos, Willard is seen on a Sunday drive with an actor playing his grandson. “Grandpa” gives the boy dubious financial advice in vintage Fred Willard style. He regales his grandson with a series of observations about staying healthy, planning for retirement and achieving important milestones in retirement. A series of title cards are interspersed throughout the videos, countering the questionable advice from Grandpa with sound information about how Symetra’s income annuity products can help build guaranteed income for life.

The campaign will run nationally through banner ad placements on websites frequented by retirees and pre-retirees, including MSN, Yahoo, WSJ.com, MarketWatch.com, Barrons.com, SmartMoney.com, Kiplinger.com, and online media outlets on the Tribal Fusion ad network.

In addition to the videos, the refreshed Don’t Fear 65 website is rich with retirement planning tools and information, such as licensed articles from Kiplinger’s Personal Finance Magazine; financial calculators to determine how long savings will last; and an advisor referral service. Now in its third year, the campaign website is a popular resource for Symetra distribution partners to use with their clients as they build financial plans.

Symetra worked on the updated campaign with Seattle-based Copacino+Fujikado.

About Symetra

Symetra Life Insurance Company is a subsidiary of Symetra Financial Corporation (NYSE:SYA), a diversified financial services company based in Bellevue, Wash. In business since 1957, Symetra provides employee benefits, annuities and life insurance through a national network of benefit consultants, financial institutions, and independent agents and advisors. For more information, visit www.symetra.com.

About Copacino+Fujikado

Founded in 1998, the agency has 30 employees and a range of clients that include the Seattle Mariners, Seattle Children’s Hospital, CareFusion, the Seattle Aquarium, Symetra Financial, Washington Forest Protection Association and Pacific Place. Copacino+Fujikado has won numerous industry awards and has been named one of the “Best Places to Work in Seattle” by Seattle Business Monthly magazine. For more information, visit www.copacino.com.

“We developed the positioning and strategy for this re-introduction of the brand just 12 weeks ago” said Tony Quin, CEO of IQ, “If it performs half as good as it tested, this campaign will be a real winner.”

IQ not only developed the brand campaign strategy, but also the media strategy designed to ignite this sleepy category, “We have high hopes for this very original campaign,” said Chuck Yaeger, VP of Marketing for the garden group of Central Garden & Pet, the parent company for Pennington, “We believe we will remind people how much fun it is to feed the birds, and that alone will raise awareness in the category.”

About IQ

IQ is an advertising agency with digital at its core. The agency’s mission is the relentless application of Creative Intelligence to the growth their client’s business. IQ has deep multi-channel experience, although they are particularly known for their work in digital. With numerous fortune 100 clients including UPS, Microsoft, Allstate, IBM, Royal Caribbean Cruises and the most prestigious creative awards in the world including the Grand Prix at Cannes, IQ has proven its unique ability to successfully guide brands into the future. To find out more about IQ visit: www.iqagency.com.

SUNNYVALE, Calif. & NEW YORK – Yahoo! (NASDAQ: YHOO) and the Ad Council announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns.

The winning campaign, selected by a panel of digital advertising leaders, will appear on Yahoo!’s sign-in page, the entry to many of Yahoo!’s most popular services and one of the most highly trafficked advertising properties on the Web with nearly one in ten Americans visiting every day.

The second annual “Create for a Cause” contest (http://advertising.yahoo.com/cfac) will be open from October 11 to December 3, 2010, to advertising agencies looking to showcase their most creative digital campaigns for nonprofit and federal government agency clients. For the first time, all agencies are invited to submit entries, including those not affiliated directly with the Ad Council. The winning campaign will be announced January 5, 2011.

“Some of the most innovative digital campaigns being developed today are done on behalf of nonprofit organizations and causes,” said Mitch Spolan, vice president of Yahoo!’s North American field sales. “‛Create for a Cause’ offers the opportunity to build exposure for the most worthy causes in ways that can uniquely be achieved through the digital canvas.”

“Create for a Cause is a wonderful opportunity to showcase the pro bono commitment of the advertising industry and their talent in developing compelling digital creative,” said Barbara Shimaitis, senior vice president of Interactive Services at the Ad Council. “We are grateful to Yahoo! for helping spearhead this contest and donating premier placement for the winning campaign.”

The Yahoo! sign-in page ad unit, which first launched in June 2010, provides advertisers with an entire online page for highly creative campaigns that engage audiences on an emotional level. Among the advertisers that have used the Yahoo! sign-in page for campaigns are leading brands such as Chevrolet and Macy’s.

In developing submissions for “Create for a Cause,” agencies can create new campaigns, tweak existing ones, or use initiatives already in the marketplace. Agencies in the U.S. that have an existing or upcoming campaign with the Ad Council or are working with a 501(c)(3) organization or a federal government agency are eligible to enter.

Yahoo!’s social responsibility department, Yahoo! for Good, is focused on empowering people to make a positive impact by leveraging Yahoo!’s audience, products and employees. Their efforts are closely aligned to Yahoo!’s business, so any cause-related effort is also benefiting its business.

A committee of well-known advertising figures — including Peggy Conlon, president and CEO of the Ad Council; Rob Rasmussen, chief creative officer at Tribal DDB; Nick Parish, North American editor of Contagious Magazine; Ze Frank, digital philosopher — will judge the campaigns and choose the one they feel has the greatest creative impact.

In 2009, the first year of the contest, the winning “Create for a Cause” campaign was the U.S. Army’s High School Dropout Prevention program, known as “Boost Up,” developed by Publicis New York. The campaign was awarded $750,000 in Yahoo! Mail ad inventory and earned the distinction as the first to run in the Yahoo! Mail “tandem” ad unit.

About the Ad Council:

The Ad Council is a private, nonprofit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action, and saving lives.

About Yahoo!:

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company’s blog, Yodel Anecdotal (yodel.yahoo.com)

Campaign marks latest step in MXP4’s vision to bring social music gaming to all music platforms, devices and online networks

PARIS – MXP4, the leading developer of interactive music solutions, and Sony announced the launch of an interactive music ad campaign for Mark Ronson on Spotify. The campaign, powered by MXP4’s technology, enables Spotify users to play with and mix three Ronson tracks – including his first single Bang Bang Bang. The campaign is set to run in the UK, Sweden, Norway, France and the Netherlands.

The MXP4 app will be featured within the Spotify lightbox ad unit and on the Spotify blog, and uses MXP4’s interactive technology to enable music fans to play with three Ronson tracks, Bang Bang Bang, The Bike Song and Somebody To Love Me, in a game-like fashion. The individual elements of each song can be turned on and off as each track plays, allowing users to create their own unique versions of the songs. The app will also be launched on Mark Ronson’s Facebook page, allowing his fans to share the app with their Facebook friends – play with it here: http://bit.ly/mxp4spotify.

Albin Serviant, MXP4 CEO, said: “We’re hugely excited to be launching our first interactive music ad units with Spotify. Our social music gaming apps are a great leap forward from traditional audio and banner advertising, offering an immersive game-like experience that’s been proven to keep music fans engaged for minutes at a time. Music services like Spotify are becoming ever more social, while music fans continue to share content across multiple platforms, and MXP4 is well placed to leverage that engagement for brands and advertisers through its social gaming apps, as this campaign proves.”

Will Hope, Senior Partner Account Manager at Spotify, said: “It’s great to integrate MXP4 into our advertising platform and to support yet another innovative artist marketing campaign with Sony Music. MXP4′s interactive app is such a good tool to engage our users with new music, whilst Spotify offers the ideal environment and audience.”

Louise Gitlin, New Services Account Manager, Sony Music Entertainment UK Ltd., said: “We think this promotion is a perfect fit for Mark given his prominent position as a DJ and producer. The app is something new and innovative and it is a great way of having Spotify users interact with his music.”

Whether developed to promote brands or bands, MXP4′s interactive music solutions including Web and iPhone apps have a proven ability to build fan engagement, encourage viral distribution and ultimately drive sales. Internal statistics show that fans use interactive music for an average of 9.1 minutes per track, drive 75% of traffic virally and click through to purchase as much as 3% of the time.

ABOUT MXP4:

MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries. MXP4’s video game-like environment lets consumers interact with brands as they play with the music, resulting in high engagement, viral distribution and conversion rates. The MXP4 Everywhere roadmap ensures the interactive music technology is readily available in third party services, apps and music formats. MXP4 is backed by Orkos Capital, Sofinnova Partners and Ventech.

Advertising Week
NEW YORK – Have you ever had “one of those days”—rife with pratfalls that combine clients, creatives, logistics, technology… maybe even personal hygiene? A day you can’t forget, no matter how hard you try? You’re not alone – and for one night, that might be a good thing. This Advertising Week, some of the most celebrated creative names in advertising have gathered for a Moth StorySLAM to share their hilarious and sometimes sordid tales of their worst days in advertising.

Co-hosted by Organic, Inc. and Contagious, the event took place on Thursday, September 30th. Storytellers and judges included industry luminaries like:

Gerry Graf, former CCO at Saatchi & Saatchi
Anne Bologna, New York general manager at Cramer-Krasselt
Ernest Lupinacci, founder and CCO at Ernest Industries
Susan Credle, U.S. CCO at Leo Burnett
Con Williamson, CCO at Saatchi & Saatchi
Joyce King-Thomas, CCO at McCann New York
Eric Silver, CCO at Amalgamated, NYC
Conor Brady, CCO at Organic
Nick Parish, North American editor of Contagious

“We’re thrilled to join Organic in honoring one of the most important aspects of advertising,” said Nick Parish, Contagious’ North American editor. “How we tell stories will constantly change, but the root of it – the tale told live, with friends – is something we’re glad to be celebrating.”

The event was held September 30th from 5-7pm at Lucille’s Grill at the B.B. King Blues Club, 237 West 42nd Street between 7th & 8th Avenues. The StorySLAM format is simple: five minutes, no notes, no stand-up comedy routines, rants or essays.

StorySLAM marks the re-launch of Threeminds, Organic’s acclaimed digital marketing blog. Since its debut in April 2005, Threeminds has predicted major digital milestones while providing greater clarity and insight on a wide range of topics, including creative, emerging technologies, media, analytics, design and user experience. The newly designed site provides a refreshed look and feel and features six new channels aimed at the varied disciplines of the expanding digital marketing universe.

If you couldn’t attend the StorySLAM, you’re encouraged to visit Threeminds to see event coverage, videos and the storytelling contest winner.

About The Moth

The Moth is an acclaimed nonprofit organization dedicated to the art of storytelling. The Moth conducts seven ongoing programs – The Moth Mainstage, Moth StorySLAMs, MothSHOP Community, MothUP, MothSHOP Corporate, The Moth on the Road, and the annual Moth Ball – and has presented more than three thousand stories told live and without notes from people of all walks of life. In 2008, The Moth Podcast was launched and has since been downloaded more than 20 million times. Since its launch, in August 2009, The Moth Radio Hour, produced by Jay Allison and distributed by PRX, has been licensed to more than two hundred stations across the country. The third season of The Moth Radio Hour is on air now. www.themoth.org

About Contagious

Contagious was launched in London in 2004 and has fast become the benchmark of non-traditional marketing and the ideas and innovation that fuel it. At the heart of Contagious lies its flagship magazine, DVD and online resource. Contagious also operates Contagious FEED, a bespoke online intelligence resource and alerts service for advertisers and agencies and provides consultancy and trend briefings/workshop services for advertisers and agencies, as well as publishing a series of Special Reports and specialist events.

About Organic, Inc.

Organic is a leading marketing agency grounded in digital that successfully blends creativity with unmatched predictive intelligence. By creating and continuously testing and optimizing marketing systems, Organic helps global brands accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit, Toronto and London and is part of Omnicom Group Inc.

Omnicom (NYSE: OMC) is a leading global advertising, marketing and corporate communications company (http://www.omnicomgroup.com). Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SAN FRANCISCO, CA — Canned Banners (www.cannedbanners.com) released version 1.3 of its self-service ad creation platform. This release of the web-based service now allows advertisers and ad sales reps to create banner ads for free and share them online with colleagues, clients, or prospects.

Canned Banners simplifies online display advertising by automating the often costly and time-consuming process of developing banner ads. With Canned Banners, small businesses and marketers can quickly create professional-looking banner ads by adding their own images and a few sentences of text. Today’s release maintains the platform’s simple step-by-step ad creation process while giving users more flexibility to save, edit, and share their ads.

Myles Younger, co-founder and head of marketing said: “The ability to make a banner ad and share it online is a more useful feature than it might seem. It can be an extremely powerful sales and prospecting tool for online ad sales reps. When a sales rep can quickly put together a high-quality sample ad for a local business, they’ve got a much more effective way of demonstrating that a professional online ad campaign doesn’t have to be complicated or expensive.”

The sharing feature is completely free of charge. Canned Banners users are only required to pay when exporting their finished banner ads as SWF files.

In order to share a banner, users first need to create an account, build a banner ad, and save it. Then, whenever users view or edit the banner, they can simply copy and paste the URL into an email, instant message, or social sharing tool.

A sample ad created and shared using Canned Banners can be viewed here: www.cannedbanners.com/saved/view/47

About Canned Banners:
Canned Banners (www.cannedbanners.com) allows small businesses and marketers to quickly create their own professional-looking Flash banner ads. Users select from a variety of templates and add their own text, logo, and images. Canned Banners offers small businesses access to sophisticated Flash banner design at a low price, and offers larger companies a cheaper and more nimble alternative to the agency process.

NEW YORK – The Interactive Advertising Bureau (IAB) announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards are the only accolade that recognizes creativity and impact.

“This year’s finalists are an extraordinary testament to the innovation that is driving marketing, advertising and consumers’ brand experience in bold new directions,” said David Doty, SVP & CMO, IAB. “The robust competition this year raises the bar for everyone, and the finalists’ significant evidence of success demonstrates that online media is now the fulcrum of winning marketing campaigns.”

Reflecting the vibrancy of interactive advertising, this year the MIXX Awards encompass such new categories as Experimental and Innovative, Mobile Apps and Viral, in both full campaigns and single executions. The winners of the 2010 MIXX Awards—debated and determined by a cross-industry assembly of 32 industry leaders from the best agencies, marketers and publishers—will be revealed at a gala dinner on September 28, during Advertising Week in New York City. “This year’s gala promises to set a new level of excitement—and fun,” said Doty. “We’ll celebrate the winners of the gold, silver, bronze and coveted Best-in-Show awards, with our host—comedic actress Olivia Munn.”

MIXX 2010 Finalists by Category:

Brand Destination Site – Single

Hasbro & Tribal DDB London for “Monopoly City Streets”

The Pacific & HBO for “The Pacific – Website”

Toyota & Saatchi & Saatchi LA for “NASCAR Sponsafier”

Wm. Wrigley Jr., Co. & Firstborn and EVB for “5React.com”

Rich Media Display Ad – Single

T.G.I. Friday’s & Digitas for “Call Woody”

T.G.I Friday’s & Digitas for “DeBurger Woody”

Unilever & Dove & Mindshare, Ryan iDirect & Yahoo! for “Dove Men+Care featuring Drew Brees”

Walt Disney Studios Motion Pictures & BLT & Associates for “The Princess and the Frog Peelback Unit”

Mobile Platform or App – Single

Microsoft Bing & Point Reach for “Bing for Mobile”

Pizza Hut & imc2 for “Pizza Hut iPhone App”

Time Out London & SMIRNOFF & TigerSpike for “The SMIRNOFF and Time Out London iPhone App”

UrbanDaddy & Big Spaceship for “The Next Move”

Games – Single

Hasbro &Tribal DDB London for “Monopoly City Streets”

Honey Nut Cheerios & Saatchi & Saatchi for “Honey Defender”

Kia Motors America & Initiative + for “Kia Soul Launch Xbox”

Volkswagen UK & Tribal DDB London for “The GTI Project”

Interactive Video/Online Commercial – Single

AMC & Deep Focus, Inc. for “Mad Men Yourself”

Cisco & OgilvyWest & Neo@Ogilvy for “New York Times Disruption with Video”

Coca-Cola & Definition 6 for Coca-Cola “Happiness Machine” Video

Jay Jays & Visual Jazz for “Dance Off 3D”

Branded Content – Single

Frito Lay & OMD for “Only in a Woman’s World”

Lion Nathan & ZenithOptimedia Australia for “6 Beers of Separation”

Starbucks & PHD for “Coffee Authority”

Toyota Motor Sales, USA & Saatchi & Saatchi LA for “Toyota Venza Apperite for Life”

Viral – Single

AMC & Deep Focus Inc. for “Mad Men Yourself”

American Honda Motor Co., Inc. & RPA for “Everybody Knows Somebody Who Loves a Honda”

Kimberly-Clark & Organic, Inc. for “U by Kotex*: Help Me Choose”

OfficeMax & JibJab Media, Elm Public Relations & Grand Central Marketing for “ElfYourself 2009”

Digital Out-of-Home – Single

Mars – Snickers & MediaVest for “Snickers Snacklish GPS OOH”

Pepsi Co. & Sobe & Firstborn for “SoBe Reskin”

Toyota Motor Sales, Inc. & Saatchi & Saatchi LA for “Toyota Prius iPhone App with Times Square Reuters Board”

Unilever & SapientNitro for “Smile Activated Vending Machine”

Experimental and Innovative – Campaign

CBS & Pepsi Max & OMD for “Mondays to the Max: Video in Print”

Jay Jays & Visual Jazz for “Dance Off 3D”

Paramount Pictures & MEC for “Paranormal Activity”

Volkwagen & AKQA, Inc. for “Real Racing GTI”

Brand Awareness and Positioning – Campaign

Air New Zealand & tenfour for “Kiweets Twitter Promotion: Make Flying Fun Again Campaign”

AMC & Deep Focus, Inc. for “Mad Men Yourself”

HBO & BBDO New York for “HBO Imagine Integrated Campaign”

Kimberly-Clark & Organic, Inc. for “U by Kotex*”

Direct Response – Campaign

Burger King & Crispin Porter + Bogusky for “BK Dollar Holiday Cards”

Mars Direct, Inc./MY M&M’s® & imc2 for “MY M&M’s® Valentine’s Day 2010”

RBC Royal Bank Student Banking Products & Proximity Canada for “RBC 2009 FALL CAMPUS PROMOTION”

Travelers Insurance & SapientNitro for “The Manifesto Campaign”

Lead Generation – Campaign

Children International & 15miles, the interactive-media division of TMP Directional Marketing for “Online Donations Up, Economy Down”

Ford & Martha Steward Living Omnimedia for “Warriors in Pink – Powered by Ford”

MetLife & Neo@Ogilvy for “2009 Term Life Insurance”

RBC Royal Bank Student Banking Products and Proximity Canada for “RBC 2009 FALL CAMPUS PROMOTION”

Product Launch – Campaign

Discovery Networks & PHD for “Discovery Channel’s LIFE Premiere Tune-in Campaign”

Doritos & Proximity / BBDO for “Doritos Viralocity”

McDonald’s & OMD for “McCafe Launch”

Volkswagen & AKQA, Inc. for “Real Racing GTI”

Cross-Media Integration – Campaign

Travelocity & McKinney for “Choose the Gnome’s Adventures”

True Blood & HBO for “Hacking Reality Campaign”

Mazda & Doner for “33 Keys”

Nissan North America & TBWA\Chiat\Day for “Cube Mobile Device”

Digital Integration – Campaign

HBO & BBDO New York for “HBO Imagine Integrated Campaign”

Kraft Foods – Lacta & OgilvyOne Worldwide, Athens for “Love in Action”

Nationwide Insurance & McKinney for “World’s Greatest Spokesperson”

OgilvyOne Worldwide for “The Search for the World’s Greatest Salesperson”

Mobile Platforms and Apps – Campaign

MasterCard Worldwide & McCann Erickson for “Priceless Picks”

Microsoft Bing & Point Reach for “Bing for Mobile”

Molson Canadian & MyThum Interactive for “Molson Canadian Hockey House”

Volkswagen & AKQA, Inc. for “Real Racing GTI”

Games – Campaign

Gillette Fusion & BBDO New York and Proximity Canada for “Gillette Blade Change Challenge”

Hershey’s & OMD for “Reese’s Perfect Xbox Live Halloween Event”

Nestle & Threshold Interactive for “Dude, Where’s my Bar?”

Unilever & Mindshare for AXE Deodorant Bodyspray Education “Double Pits to Chesty”

Search Marketing – Campaign

Adobe Systems Incorporated & Covario for “Connect & Conserve”

Coca-Cola & AKQA, Inc. for “Live Positively”

French Culinary Institute & Greater Than One for “French Culinary Institute”

General Motors & SMG Search for “GM Cash for Clunkers”

Social Marketing – Campaign

Kraft Foods – Lacta & OgilvyOne Worldwide, Athens for “Love in Action”

McDonald’s & Oddcast for “Avatarize Yourself”

Travelocity & McKinney for “Choose the Gnome’s Adventure”

Universal Pictures & Condé Nast Digital for “Repo Men”

Business-to-Business – Campaign

IBM & Ogilvy New York for “TheSmarterCity”

Qwest Communications & McKinney for “Listening Not Talking”

Qwest Communications & McKinney for “Puzzles”

UPS & Federated Media for “UPS: POPURLS Brown Edition Delivered by UPS”

Public Service/Not For Profit – Campaign

Colorectal Cancer Association of Canada & Ogilvy Montreal for “getyourbuttseen”

John F. Kennedy Presidential Library & The Martin Agency & Domani Studios for “We Choose The Moon”

National Women’s Law Center & The Concept Farm for “Being a Woman is Not a Pre-existing Condition”

The City of Calgary: Waste & Recycling Services & The City of Calgary: Corporate Marketing & Communications for “The City of Calgary Blue Cart Campaign”

Multicultural – Campaign

Degree Men & BrightLine iTV for “Degree Futbol”

Ford & Telemundo & Zubi for “Perro Amor Ford Integration”

Proctor & Gamble – Herbal Essences, Olay, Crest, Dawn, CoverGirl, Orgullosa de tu Belleza and Starcom MediaVest Group for “De Moda”

Sprint & Telemundo & Mindshare Worldwide for “Perro Amor Sprint Integration”

VOD and Interactive Television – Campaign

Abreva & BrightLine iTV for “Cold Sore Confessions”

Burger King & BrightLine iTV for “BK Steakhouse”

Coors Light & MC Media for “Coors Light Advanced Television Campaign”

Polaris Industries, Victory Motorcycles & The Integer Group & The Band, Inc. for Victory Motorcycles “Fuel It” Interactive TV Campaign

About the MIXX Awards:

The MIXX Awards are the only juried advertising competition that evaluates all critical components of the interactive marketing mix, including strategy, creative, execution and results. The winners of the MIXX Awards are announced at a gala dinner, this year on September 28, during the MIXX Conference & Expo. They both take place near the start of New York City’s Advertising Week, a gathering of the media and marketing industries that typically draws 10,000 professionals to conferences, seminars and parties celebrating advertising and its evolution.

To learn more about the MIXX Awards and view the complete gallery of past MIXX winners please visit: www.mixx-awards.com/gallery

To find out more about the MIXX Conference and Expo, please go to: http://www.mixx-expo.com

About the IAB:

The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

MEXICO CITY – The Mexico Tourism Board has launched an advertising campaign in the United States and Canada to inspire visitors to explore the wide variety of offerings that have long made Mexico the top foreign tourist destination for North Americans.

Designed by JWT, the advertising campaign features the tagline “Mexico, The Place You Thought You Knew” and seeks to arouse the curiosity of travelers by showcasing not only Mexico’s renowned beach destinations, but also the natural wonders, cultural riches and hip cities some people may never have thought existed in Mexico.

The first set of print ads runs now through November and features dramatic images accompanied by text in the form of short questions. One such ad offers a view of what appears to be a hilltop church in Cholula, in the central Mexican state of Puebla, with copy that reads, “The biggest pyramid in the world? With a church on top?” Yet another features a close-up of a monarch butterfly in the central Mexican state of Michoacan with text that reads, “A place so magical they fly 3,000 miles just to get there. Each year.”

TV ads, meanwhile, center around the ways vacations to Mexico can help solidify personal relationships. For example, one spot shows how exploring cultural and natural attractions in and near the Mexican colonial town of San Luis Potosi draws a group of vacationing friends even closer together.

The Mexico Tourism Board’s investment in its North American campaign is 30 percent above what was spent in 2008, its baseline year, and targets 50 percent of the population, with the goal of generating more than three impressions per person.

The MTB’s research found Mexico’s best tourism prospects to be individuals 35 to 65 years old with annual incomes above US$75,000, who see vacations as a way to bond with family and friends, and who describe themselves as particularly open to exploring new and different travel experiences.

To test the creative concepts behind the ads, focus groups were organized in four cities in the United States and three in Canada. Participants reacted favorably to the ads, speaking particularly positively about how the experience of visiting Mexico enhanced the relationships of the travelers portrayed in the ads.

“We know that people’s lives are incredibly hectic, and vacations are an increasingly important way for them to physically and spiritually rejuvenate,” said Mexico Secretary of Tourism Gloria Guevara. “We feel this campaign will do a spectacular job of communicating the lesser-known ways travelers can explore Mexico, and then return home a different person than when they left.”

About the Mexico Tourism Board

The Mexico Tourism Board (MTB) brings together the resources of federal and state governments, municipalities and private companies to promote Mexico’s tourism attractions and destinations internationally. Created in 1999, the MTB functions as an executive agency of Mexico’s Tourism Secretariat, with autonomous management and the broad participation of the private sector. The MTB has offices throughout North America, Europe, Asia and Latin America.

FOR NORTH AMERICAN PRESS ONLY: For information or still or video images, contact our North American press room at 1-866-666-6010 or northamericanpress@visitmexico.com or visit our press website at www.visitmexicopress.com.

If interested in being supported for an individual press trip, click on http://www.surveymonkey.com/s/mexicoindividualpresstriprequestform to fill out an online request form.

TAMPA, Fla. – The only trace of oil on Florida’s coastline comes from a Hawaiian Tropic bottle, but the perception is quite the contrary. For weeks, organizations such as Visit Florida have been searching for new ways to reach consumers nationally with the message that the shores are clean. Now, with the help of the American Advertising Federation (AAF), Florida-based company SecurityPoint Media is doing just that.

As the company behind airport security checkpoint advertising, SecurityPoint Media has the ability to reach an elusive, yet highly-coveted group of consumers: people who like to travel. The company had been working with Zappos.com to unveil the SecureTray System® at the Orlando International Airport when news of the oil disaster broke. The two companies conceived the “Champion a Cause” Creative Challenge, a contest inviting AAF members to design a SecureTray® advertisement to be featured in select airports across the country. The goal is to keep Florida-bound flights full by reminding travelers that the Sunshine State remains open for business.

In an effort to leverage the creative juices of the nation’s top advertising, marketing and media executives, the contest was announced at the AAF National Conference in Orlando. Entries came in from as far as California and Seattle. “It’s great to see AAF members from across the nation pitching in for the cause,” said AAF President James Edmund Datri. “We couldn’t wait to see what they came up with.”

Fifty professionals from Florida’s tourism industry gathered at TradeWinds Island Resort in St. Petersburg to review the top entries and select the winners based on certain criteria.

The winning campaign, submitted by Curtis Petraglia from North Carolina, features three young vacationers, each stuffed inside a suitcase with the tagline, “Carry on with your adventure! – Visit Florida”.

SecurityPoint Media is working with Visit Florida and other state tourism organizations to select the locations for the winning campaigns. The ads will go in markets that have a major impact on Florida tourism. CEO Joseph Ambrefe expects the advertisements to reach over 10 million travelers in the upcoming months.

“We’re so impressed by the quality of the entries, and we’re looking forward to implementing the winning campaigns,” said Ambrefe. “This campaign has the potential to make a significant impact on Florida tourism, but it wouldn’t have been possible without the collaborative effort of all these great organizations.”

To view the winning campaigns, visit http://www.securitypointmedia.com.

About SecurityPoint Media

SecurityPoint Media is the leader in airport security checkpoint advertising and the innovator of the SecureTray System®. This system, which includes SecureTrays®, SecureCarts® and DivestingTables®, provides an end-to-end solution to improve efficiencies in the security screening process, while offering an invaluable advertising opportunity. SecureTray System has been tested and evaluated by the TSA and the National Safe Skies Alliance. http://www.SecurityPointMedia.com

SAN DIEGO – To coincide with the twentieth anniversary of the enactment of the Americans with Disabilities Act (ADA), President Obama is joining the Ad Council and the American Association of People with Disabilities to launch a new series of television and radio public service advertisements (PSAs). The ads, which feature the President, celebrate the progress that has been made during the last two decades and remind the public that there is still a lot of work to do so that all Americans have equal opportunity and full participation in this country. The Ad Council is distributing the PSAs to media outlets nationwide.

“The Act was a huge step forward for the 50 million people in this country living with a disability. It helped renew the promise that, here in America, we are defined not by our limitations, but by our potential,” said President Obama. “As we celebrate the 20th anniversary of this historic legislation, it’s important to remember that we are still fulfilling that promise.”

In the new television and radio PSAs, President Obama communicates the importance of the ADA and urges all Americans to visit www.disability.gov to see how they can help support those living with disabilities. The PSAs were created pro bono by Proof Integrated Communications in New York. Mark Perriello, vice president of San Diego based BNA Communications, consulted on script development on behalf of AAPD, of which he is a board member. The television and radio spots will air in advertising time that will be donated by stations throughout the country.

AAPD (www.aapd.com)

The American Association of People with Disabilities (AAPD), the country’s largest cross-disability membership organization, organizes the disability community to be a powerful voice for change – politically, economically, and socially. AAPD was founded in 1995 to help unite the diverse community of people with disabilities, including their family, friends and supporters, and to be a national voice for change in implementing the goals of the Americans with Disabilities Act (ADA).

The Advertising Council (www.adcouncil.org)

The Ad Council is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

BNA Communications (www.bnassociates.com)

BNA Communications is a full-service communications firm that provides innovative strategy and solutions for new as well as established organizations with expertise in government, corporate and public sectors. BNA creates individualized solutions for clients and helps them communicate and connect with the people they need most for success.

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of display ads being used by advertisers on publisher sites. The report showed that JPEG display ads led the market with more than 42 percent of impressions in the U.S., while “leaderboard”-style banner ads (728 x 90 in dimension) were the most commonly viewed display ad by size.

“We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise,” said Jeff Hackett, comScore senior vice president. “One of the several drivers of strength in this market has been the innovation occurring with respect to ad units, as larger and more engaging creative ad formats are employed. We are excited to provide our clients with greater visibility into the use of different ad formats and sizes with the new comScore Ad Metrix Creative Summary report.”

The new report is now available to subscribing clients via the comScore MyMetrix interface with the release of May 2010 Ad Metrix data. The data set is available for the U.S., Canada, U.K, Germany and France.

Display Ad Creative by Format
In April, nearly 60 percent of U.S. display ad impressions were of the standard GIF/JPEG variety. JPEGs accounted for 42.4 percent of ad impressions, while GIFs accounted for 14.1 percent. Flash and rich media ads combined to represent 40.3 percent of all display ads viewed.

_________________________________________________________________________
Display Advertising Creative by Format
May 2010
Total U.S. – Home & Work Locations
Source: comScore Ad Metrix
_________________________________________________________________________
Total Display Ad     Share of Publisher
Impressions (000)      Ad Impressions
Total Internet            408,621,155            100.0
Standard GIF/JPEG         243,560,459             59.6
JPEG                  173,318,428             42.4
GIF/Animated GIF       57,729,402             14.1
PNG                    12,512,629              3.1
Flash + Rich Media*       164,546,498             40.3
Other Types                 4,364,312              1.1
_________________________________________________________________________
* Flash Ads can include animation, click-through functionality, and various levels of interactivity. Rich Media Ads offer high interactivity and in-page video units, expandable/retractable units, floating units or between-the-page units. Includes Pointroll, EyeBlaster, EyeWonder, Unicast, Interpolis, Motif/DoubleClick.

Display Ad Creative by Size
The display ad market has similar representation among the most common ad formats, with banners accounting for 23.1 percent of impressions, followed closely by rectangles (22.7 percent) and non-standard units (22.1 percent). The most common specific ad sizes were medium rectangles (300 x 250 in dimension) at 18.6 percent, leaderboards (728 x 90) at 18.3 percent, and buttons (120 x 90) at 14.7 percent. Interestingly, pop-ups and pop-unders now represent less than 1 percent of all display ad impressions, most likely a function of the pop-up blockers now standard in most browsers. Finally, new OPA ad formats, such as the 970 x 418 pushdown and 468 x 648 XXL box, are just beginning to gain adoption and currently account for only 0.1 percent of impressions.

_________________________________________________________________________
Display Advertising Creative by Size
May 2010
Total U.S. – Home & Work Locations
Source: comScore Ad Metrix
_________________________________________________________________________
Total Display Ad      Share of Publisher
Impressions (000)       Ad Impressions
Total Internet                408,621,155             100.0
Banners                        94,296,399              23.1
Rectangles                     92,646,426              22.7
Non-Standard                   90,466,905              22.1
Buttons                        84,667,578              20.7
Skyscrapers                    43,475,848              10.6
Pop-Ups and Pop-Unders          2,810,584               0.7
OPA Ad Formats                    257,415               0.1
_________________________________________________________________________

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

LOS ANGELES – Ace Metrix, the industry standard in television advertising analytics, announced the Ace Metrix Quarterly Top 10 for the second quarter ending June 30, 2010. The winning ad, called “Wash Away” for P&G Dawn Ultra dishwashing liquid, scored an Ace Score of 699 out of a possible 950, with 734 for persuasion and 653 for watchability. The winning score is based on analysis from the ads’ run date of April 7, 13 days before the explosion of the Deep Water Horizon oil rig setting off the Gulf Oil spill. In further analysis conducted by Ace Metrix on June 25, the ad scored 35 points higher for an Ace Score of 734. The extreme jump in Ace Score demonstrates the heightened consumer awareness brought about by the Gulf Oil spill and consumers overall concern about environmental impact of the spill.

In the ad retest key elements of the Persuasion score showed dramatic increases: likeability jumped by 40 points, relevance jumped by 60 points and desire jumped by 58 points, demonstrating the impact external events can have on the overall persuasiveness of television advertising. At the same time, the watchability scored remained almost constant between the two tests validating the consistency of the Ace Metrix methodology.

“For many products that are perceived as commodities, impactful creative that taps into what consumers find meaningful elevates the product and the brand to a whole new level. In the Dawn Ultra spot, Dawn soap achieves a quiet heroic status by gently cleaning oil-soaked animals. The ad demonstrates the positive reaction consumers have to cause-related marketing when it is skillfully executed and interwoven with a product’s intrinsic features,” said Peter Daboll, chief executive of Ace Metrix.

The Dawn Ultra ad is even more noteworthy for making a mark in a product category, household detergent that typically does not feature high-scoring creative. A typical ad in the category achieves an Ace Score of 526, as compared to Dawn’s score of 699. While resonating strongly across all demographic groups, the Dawn ad was particularly impactful with young people.

The 30 second spot, created by Dawn’s agency Publicis Groupe’s Kaplan Thaler Group, New York, also highlights a $1 per bottle donation to various wildlife groups, and is part of a larger ongoing cause-related marketing effort by Dawn started over 20 years ago after the 1989 Exxon Valdez oil spill.

Quarterly Ads Resonate with Women

For the Ace Metrix Quarterly Top 10 women rated all the ads higher than men. The highest performing ad among women was the Starbucks “The Big Picture” ad, which ranked sixth with an Ace Score of 681. The highest performing ad among men was Activision’s “Call of Duty: Black Opps” ad, scoring a 693 Ace Score among males and a 630 Ace Score overall.

The Apple iPhone “Face Time” ad, breaking late in the quarter on June 27th, ranked second with an Ace Score of 696. Also showing the power of new products, the “Orange Complains About Being a Pretzel” ad for Mars M&M’s, introducing the new pretzel M&M’s, ranked third with an Ace Score of 690. Other top ads included Wonka brand “Oompa Loompa Sings” scoring 687 and Samsung’s Refrigerator “Designed with Everyone in Mind” scoring 685.

The complete Ace Metrix Quarterly Top 10 for the quarter ending June 30, 2010 is as follows:

More About The Ace Metrix Quarterly Top 10

The Ace Score Quarterly Top 10 is a quarterly ranking of the Top 10 nationally-breaking television ads with the best creative effectiveness as measured by the Ace Score.

The Ace Score is a patent-pending measurement of creative effectiveness based on measures of persuasion and watchability, and delivered by the on-demand Ace Metrix service. The persuasion rating is based on the interactivity of six data elements, desire, relevance, likeability, attention, information and change, automatically captured and analyzed for each ad. Watchability measures the engagement that a person has with the ad.

About Ace Metrix

Ace Metrix delivers actionable analytics and competitive intelligence through the first syndicated software service measuring television advertising creative effectiveness. Featuring the patent-pending Ace Score, Ace Metrix is delivered through a SaaS delivery model to the desktops of national advertisers and agency executives. With Ace Metrix, advertisers and brand managers can make adjustments to creative and media schedules in near real-time resulting in savings of hundreds of thousands of dollars. Ace Metrix works with leading national advertisers including Big Lots, Coldwell Banker Real Estate Corp., Microsoft, Nintendo, Nissan North America and others. For more information please see www.acemetrix.com.

Note: Ace Metrix and Ace Score are trademarks of Ace Metrix. Other trademarks are property of their respective owners.

LOS ANGELES – The La Victoria® brand, based in Chino, Calif. and introduced nearly 100 years ago, re-enters the advertising landscape with a new brand campaign this month. Consumers in Los Angeles will be introduced to a contemporized tagline, and be the first to see a new television commercial that delivers a modernized consumer message. This brand revitalization ends a 20-year break from TV advertising efforts and is also reinforced by a new consumer website www.lavictoria.com, which includes a blog where the new commercial can be viewed.

“Though we haven’t had television advertising in many years, the brand has been successful in a competitive food segment thanks to a reputation of bold flavor and freshness. We use a variety of fresh ingredients grown primarily in California’s farm country,” said Marty Wolesky, senior brand manager for the La Victoria® brand. “This campaign will remind southern California consumers that the full line of La Victoria® Mexican sauces and salsas is their ally in making exceptional Mexican meals!”

Consumer tastes for Mexican food has greatly evolved since the last advertising blitz for the La Victoria® brand more than 20 years ago. Today, robust, bold flavors are more sought out and meal preparation itself is increasingly a social event. Taking these trends into consideration, and guided by consumer research, the La Victoria® marketing team and their agency of record, RIESTER, worked collaboratively to develop the refreshed La Victoria® communication platform targeting consumers who love to prepare, eat, and experience great Mexican food.

Speaking on the development of the campaign, RIESTER’s Executive Director of Creative Services, Tom Ortega, said, “The La Victoria® brand represents an entire product line that appeals to adventurous cooks of every level. These are people who relish the moment of success. As we worked with this proposition, we found the tag line right in the product name: You. Victorious.™”

The 30-second television spot was shot in the Los Angeles area with veteran photographer and director Dana Tynan of Detour Films. Viewers will connect to memorable moments in the kitchen during the half-minute story, but will identify most with the grand finale: sitting down to enjoy a perfect meal with family and friends. The Los Angeles debut occurs this month, with other markets to be added in the future.

The La Victoria® brand is considered to be an innovator in the Mexican salsas and sauces category. The company was among the first-ever to jar salsa more than 90 years ago, expanding into a full line of products made with ingredients that are still grown today in the heart of California farm country. The entire La Victoria® brand product line — from salsas and sauces to peppers — appeals to today’s cooking enthusiasts, as well as to families who are enjoying more mealtime moments at home. Learn more by visiting www.lavictoria.com.

About the La Victoria® brand. The La Victoria® brand was established on the West Coast and among the first to make jarred Salsa and other Mexican Sauces more than 90 years ago. La Victoria® products include salsa, taco sauce, enchilada sauce, chiles and peppers. The line is known for its bold, robust flavors and is easily identified in the grocery aisle by its iconic label. The La Victoria® brand operates under MegaMex Foods LLC, a maker of a comprehensive portfolio of products that resonate with Mexican-American and mainstream consumers of Mexican foods. Visit www.megamexfoods.com to learn more.

SAN DIEGO – Who’d have thought that critically injuring a beloved icon of the restaurant industry would be an effective way to promote a company? Well, that would be the creative team for Jack in the Box® restaurants, who this week picked up a prestigious gold Effie Award for the idea. The Effie Awards annually honor the most significant achievements in marketing communications and is considered by advertisers and agencies globally as the pre-eminent award in the industry.

Jack in the Box also picked up a bronze Effie at the 42nd Annual Effie Gala, held June 8 in New York City. That award was for a campaign featuring a stable of mini cowboys promoting the chain’s Mini Sirloin Burgers. But it was the creative that delivered a gold Effie to Jack in the Box that had the advertising world abuzz in New York. That award validated the risks taken during the company’s brand campaign that launched on Super Bowl Sunday in 2009.

In summary, the in-house marketing team at Jack in the Box along with their creative, media and online agencies (Secret Weapon Marketing, Horizon Media, JAC Communications and Apollo Interactive), built a campaign around that Super Bowl ad in which the chain’s popular spokesperson, Jack, was hit by a bus. The collision put Jack in a coma … and set off a social-media firestorm that sent millions of well-wishers to an interactive microsite (HangInThereJack.com) and had bloggers and message boards buzzing with chatter about the campaign, which effectively promoted the availability of the full Jack in the Box menu all day, every day.

“The accident triggered a tremendous outpouring of support that re-engaged our guests with the Jack in the Box brand,” said Terri Graham, senior vice president and chief marketing officer for Jack in the Box Inc. “It was a very successful campaign for us, and it’s gratifying for it to be recognized with a gold Effie award.”

Since commencing its “Jack’s Back” campaign in 1995, Jack in the Box has racked up 10 Effies, including 5 gold awards, for meeting and exceeding business and sales objectives.

Jack in the Box received Effie awards in the sustained success category in 2003, 2005 and 2006, and was awarded Effies in 1996, 2000, 2001, 2002 and 2008 in the fast-food category.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ:JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 500 restaurants in 43 states and the District of Columbia. For more information, visit www.jackinthebox.com.

Company’s Unprecedented Live Coast-to-Coast Coverage of the Tournament Begun on Friday, June 11th

MIAMI – Univision Communications Inc., the leading Spanish-language media company in the United States, unveiled its national advertising campaign for its exclusive Spanish-language coverage of the 2010 FIFA World Cup South Africa™. Under the umbrella of “La Pasión del Mundial” (The Passion of the World Cup), Univision is engaging soccer fans all across the U.S. through various promotional efforts in print, outdoor media and in-theater advertising, as well as its own television, radio, online and mobile platforms.

The network, in its efforts to heighten awareness about its unprecedented FIFA World Cup™ coverage, has rolled out an advertising campaign in movie theaters across the country which features international superstar Shakira singing “Waka Waka (Esto es Africa/This Time for Africa),” the official 2010 FIFA World Cup™ song and Univision’s official theme for all of its coverage of this world-class event. The vibrant 30-second spot features images of Shakira singing, exciting soccer moments and the cultural richness of the host country of South Africa – it conveys the incredible energy of this month-long event and the passion the fans feel for the game. To view the spot, click here.

In addition, Shakira is an integral part of Univision Network’s on-air campaign for its coverage of the tournament. The singer recorded exclusive promotional spots which invite viewers to live the passion of the FIFA World Cup™ and will run for the duration of the tournament. Shakira will appear in the opening pre-game segments for all of the 64 matches broadcast across the networks.

The advertising campaign which includes print outlets and outdoor media features the ultimate soccer fan and encourages all to live the FIFA World Cup™ experience on Univision with “Don’t Just Watch It, Feel It!” The outdoor campaign includes outdoor billboards and metro stations and bus posters in major markets across the country, including Los Angeles, New York, and Miami. Print advertising will run in major newspapers across the country including New York, Los Angeles, Miami, Chicago, and Houston.

“Throughout the course of 30 emotion-filled days, fans across the globe will unite in one language – passion – and here at Univision we speak their language like no other media company can,” said Alina Falcón, president of News, Univision Communications Inc. “Our promotional efforts under the umbrella of ‘La Pasión del Mundial’ reflect just that and are an invitation to all viewers to join us for unprecedented access to this highly-anticipated event, as if they were in South Africa.”

The 2010 FIFA World Cup South Africa will begin airing Friday, June 11th at 8am Eastern/7am Central/5am Pacific, live on Univision and streaming on www.UnivisionFutbol.com.

About Univision Communication’s Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africa™

Univision Networks

Broadcasting all 64 games of the 2010 FIFA World Cup South Africa™ live and in high definition (HD), Univision offers the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and Univision On Demand – with nearly 900 hours of coverage. The network’s World Cup announcer team which includes Pablo Ramírez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre- and post-game coverage, “República Deportiva’s” (Sports Republic) Fernando Fiore, comprise the most noteworthy, seasoned sportscasters and former soccer players, and will provide the greatest expertise covering the World Cup in television today.

Univision.com

Univision.com is an Official Internet Broadcaster of the 2010 FIFA World Cup™ and will offer live streaming of all games on www.UnivisionFutbol.com. Fans will have access to real time game stats and minute-by-minute commentary. Live coverage of the tournament will also include interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision talent reporting directly from the streets of South Africa. World Cup coverage also includes the latest tournament news, an in-depth look into the history of the matches including profiles of over 70 of the best players in FIFA World Cup™ history.

Univision Móvil

Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup™ and is already providing the latest news, game calendars and more on the UnivisionFutbol.com mobile website. Live mobile streaming of the matches will be accessible to Verizon Wireless V CAST subscribers where available.

Univision Fútbol App

Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africa along with detailed stats and game results. It can be downloaded at http://bit.ly/UnivisionFutbolApp for the iPhone and iPod touch, and will also be available for the iPad, Blackberry and Android for the FIFA World Cup™.

Univision On Demand

Univision On Demand will also make the games available 24 hours after they air, free of charge to subscribers On Demand on various cable distributors (some distributors will offer the games in HD as well).

A complete schedule of Univision’s World Cup coverage is available for download at www.UnivisionFutbol.com

IRVINE, Calif. – It’s showtime! Taco Bell®, the Official Quick Service Restaurant of the NBA, is about to fast break across your TV screens, as Basketball Hall-of-Famer and Emmy Award-winning commentator Charles Barkley will star in ads for its newly launched $2 Meal Deal.

The ad will premiere during Game One of the NBA Finals on ABC, Thursday, June 3. It will also be seen on the big screen, as it airs in cinema, taking advantage of the summer movie season, which is in full swing nationwide.

The :30 ad plays to Barkley’s signature line “that’s terrible.” He and a friend, who is eating a Taco Bell $2 Meal Deal featuring a Beefy 5-Layer Burrito, are in his recreation room playing billiards when Barkley shakes his head and says, “That’s terrible.” Not sure what’s wrong, the friend questions Charles who responds, “How’s Taco Bell gonna make money off that?” The friend responds, “They should get you to promote it.” After a long pause, Charles enthusiastically agrees, “That’s not terrible.”

“The $2 Meal Deal, with 3 items for $2, is a game changer,” said David Ovens, Chief Marketing Officer, Taco Bell Corp., Irvine, Calif. “In the 1993 NBA Finals, Charles scored a triple double, so he knows about being an NBA game changer. His signature line ‘terrible’ was fertile ground for our creative team to play off of.”

This marks the third ad Charles Barkley has been featured in this year for Taco Bell. Previously, there were two ads to support the NBA Five Buck Box. The first ad, “Poem,” served as a teaser before Football’s Biggest Game and the second “It Rocks” aired during the game as well as throughout February and into March.

Taco Bell is fundamentally changing the QSR value paradigm with the launch of the all-new $2 Meal Deal. While other QSRs tout dollar menus and combos priced at around $3, Taco Bell is breaking through the clutter and redefining value. Its $2 Meal Deal has a low price that won’t break the bank and variety that consumers enjoy via four different, enticing options.

$2 Meal Deal, the latest centerpiece of Taco Bell’s industry-leading Why Pay More® Value Menu, includes one Taco Bell item, a bag of Doritos chips and a medium drink. Available at participating Taco Bell locations nationwide, the $2 Meal Deal is available in the following four different combinations.

$2 Chicken Burrito Deal with Doritos chips and a medium drink
$2 DOUBLE DECKER® Taco Deal with Doritos chips and a medium drink
$2 GORDITA SUPREME® Deal with Doritos chips and a medium drink
$2 Beefy 5-Layer Burrito Deal with Doritos chips and a medium drink
The Barkley TV ad, created by Draftfcb, Irvine in conjunction with House of Usher, will run nationally throughout June. The spot was directed by Kinka Usher. For only the second time in its history, Taco Bell® will also run the spot in cinema and will run before the upcoming summer blockbusters Get Him to the Greek, Killers, Iron Man 2, Sex in the City 2, Prince of Persia and MacGruber among others. The cinema ad will air on 11,151 digital screens across the U.S. for one week.

This is the second ad created to support Taco Bell’s $2 Meal Deal. The overall campaign is being promoted through an integrated summer campaign that includes TV and radio advertising, in-store promotions, Web sites and social media activity, as well as public relations and enhancements with Taco Bell’s existing sports and entertainment sponsorships. Additional TV advertising, handled through Draftfcb, Irvine, includes :15 and :30 spots that humorously depict our consumers’ question of “Which item in the $2 Meal Deal is free – the Taco Bell item, the chips or the drink?” In-store signage was also handled through Draftfcb, Irvine and digital was handled by R/GA, San Francisco. For more information about $2 Meal Deal, visit www.tacobell.com.

About Taco Bell Corp.

Taco Bell Corp. (“Taco Bell”), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation’s leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, Grilled Stuft Burritos, nachos, and other specialty items such as Crunchwrap Supreme®, in addition to the 79-89-99 Why Pay More!® Value Menu. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S.

NEW YORK – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, introduced a major new advertising campaign for its popular NOOK eBook Reader, which explores the personal, transportive nature of books and Barnes & Noble’s longstanding connection to readers – both enhanced by the company’s digital device and content. The multi-faceted campaign, developed by Barnes & Noble with Merkley + Partners, an Omnicom company (NYSE: OMC), includes Barnes & Noble’s first television spots in more than a decade, complemented by radio, print and online ads.

At the center of the campaign is “My Story,” a 30-second television spot which portrays a Barnes & Noble customer from childhood to adulthood and the stories that nourished her love of books from physical to now digital format. To spotlight NOOK as “the only eBook Reader from the bookstore you’ve grown up with,” the spot features a young child, then teen, college student, then mom-to-be, rapt in wonderful books among the Barnes & Noble bookshelves. The closing images reinforce the ability to “take your story wherever you want it to go” as the woman in the spot sits on the beach reading on NOOK’s crisp and clear E Ink® screen after using the device’s fast, wireless access to find her next great read from more than a million digital titles.

“Many of our customers have practically grown up in Barnes & Noble bookstores, browsing, buying and reading the books that have enriched their lives,” said Sasha Norkin, Vice President, Acquisition Marketing of Barnes & Noble.com. “This campaign celebrates those moments, and offers the additional choice and convenience of a device that puts more than one million titles at your fingertips from that same trusted bookstore.”

Added Ms. Norkin, “We’re excited to launch this campaign to showcase NOOK and its benefits, and welcome customers to visit their local Barnes & Noble store to experience the best dedicated eBook Reader with the help of one of our trained booksellers.”

The spots close encouraging viewers to find NOOK at “your local Barnes & Noble,” online at www.nook.com, and at Best Buy, America’s leading consumer electronics retailer, where NOOK is displayed and became available this week. The award-winning NOOK eBook Reader continues to be the best-selling product at Barnes & Noble.

The national campaign starts to roll out today with spots airing in major markets during top-rated network shows in multiple day parts including American Idol, Dancing with the Stars, Good Morning America, House, The Today Show, 30 Rock, and more, and on cable networks including A&E, Bravo, E!, and others. The spot can be viewed at www.nook.com/tvad.

Radio spots will air nationally and print and online ads will run in major outlets that reach the Barnes & Noble book lover audience.

About NOOK™, by Barnes & Noble

NOOK marries innovative technology and sleek minimalist design with access to the Barnes & Noble’s digital store of over one million eBooks, newspapers and magazines. NOOK’s color touch screen for navigation along with a best-in-class E Ink display offer an immersive, enjoyable eReading experience. It offers both 3G wireless and Wi-Fi® access, is the first to offer digital lending for a wide selection of eBooks through its LendMe™ technology. In Barnes & Noble stores, NOOK customers can access free Wi-Fi connectivity and enjoy free, exclusive content and special promotions through the More In Store™ program. NOOK is available for $259 in Barnes & Noble stores, www.nook.com and at Best Buy stores and www.bestbuy.com.

To learn more and experience NOOK, visit www.nook.com. Follow our eBooks and other updates on www.twitter.com/NOOKBN and www.facebook.com/NOOKBN for information on NOOK updates, new eBook releases, Free Friday eBooks and more. To learn more about the free BN eReader software, visit www.bn.com/ebooks.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 639 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than one million titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can buy and read eBooks on the widest range of platforms, including NOOKTM by Barnes & Noble, eBook readers from partner companies, and hundreds of the most popular mobile and computing devices using free BN eReader software.

ATLANTA – It has become an iconic moment in world sport — a footballer has just scored a goal and, with a spontaneous release of emotion, begins to celebrate the triumph. That moment, celebrated both on and off the pitch, is captured in new advertising from Coca-Cola as part of its global marketing campaign to support its sponsorship of the 2010 FIFA World Cup™ South Africa.

The lead television commercial, titled “History of Celebration,” is inspired by the legendary 1990 FIFA World Cup hero and how he changed the world of football goal celebrations forever with his iconic corner flag dance. The spot opens with actual footage of Milla’s goal and subsequent dance celebration. The action continues with a montage of players showing off their moves, representing the evolution of goal celebrations that continues to this day. A smiling Roger Milla, next seen in the stands watching the action and drinking a Coca-Cola, nods in approval of today’s goal celebrations motivated by his dance.

“Our entire football campaign was designed to amplify the global ‘Open Happiness’ campaign for Coca-Cola,” said Emmanuel Seuge, group director, worldwide sports and entertainment marketing, The Coca-Cola Company. “By tapping into the joyous feelings that are expressed in goal celebrations we bring to life that moment of happiness and uplift that is at the heart of our brand.”

Another spot, done in animation, “Quest”, follows the journey of a young footballer playing the game on a dusty lot in Africa. As he plays, he is seeking to find his own celebration. In his quest he encounters and interacts with animated versions of other players and “robots” all with their own celebration styles. Finally, after being refreshed by a Coca-Cola, he realizes that the inspiration for his celebration is within himself and he rushes to a corner flag. His celebration, though not seen, is obviously memorable as the other players watch as the glow of fireworks illuminates their wide-eyed wonder at his performance.

A third advert, “Border Crossing,” was created in support of the FIFA World Cup Trophy Tour by Coca-Cola, a program that is currently taking the real FIFA World Cup to 83 countries around the world. In the spot, a Coca-Cola delivery truck is stopped at a border crossing by serious guards who want to inspect the contents of the vehicle. As they climb into the back of the truck and close the doors behind themselves, the driver can only watch as the entire lorry begins to rock. Inside, the guards have found the FIFA World Cup trophy and are jubilantly dancing, cheering and photographing themselves with the supreme icon of football glory. After refreshing themselves with a Coca-Cola they return to their somber appearance and allow the driver to continue his route.

All three spots feature a music soundtrack created by hip-hop artist K’NAAN. The Somali-born musician recorded an uplifting song “Wavin’ Flag – Coca-Cola Celebration Mix” that serves as the anthem for the entire Coca-Cola campaign. K’NAAN is currently performing the song live at select stops of the FIFA World Cup Trophy Tour by Coca-Cola.

The spots are just one aspect of a fully integrated marketing campaign that will reach consumers through in-store displays, packaging, music, experiential and digital programs in more than 150 countries around the world. The commercials, featuring a celebratory theme and connection points to Africa, are an extension of the current Coca-Cola global marketing campaign “Open Happiness.”

The television commercials, created by creative agency SANTO, have begun to air in multiple countries around the world. They will continue to run in the months leading up to the 2010 FIFA World Cup and during the tournament itself. The campaign spots will reach audiences in nations with well-established football passion such as England and Brazil as well as markets where there is a growing interest in the sport such as India and the United States.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

SAN FRANCISCO – Isobar North America, a full-service digital marketing agency and Aegis Media Group company, announced its San Francisco-based team received top honors from Promo magazine’s Interactive Marketing Awards for its “Killed Ideas” campaign on behalf of Blurb (www.blurb.com), taking both first place in the New Media category and second place in the Integrated Promotion category. Promo’s Interactive Marketing Awards honor the best and brightest in effective interactive marketing. Executives from Isobar and Blurb plan to speak in detail about the campaign at WOMMA’s 2010 School of WOM (Word of Mouth) Conference, held in Chicago on May 24-26th.

Blurb is the creative publishing and marketing platform used by creative professionals and consumers worldwide to create, publish, share and sell professional-quality books. With its service already popular among photographers and designers, the company partnered with Isobar to help expand its reach into a broader set of business users, specifically advertising and marketing agency creative professionals. Isobar’s powerful “Killed Ideas” campaign engaged agency professionals by appealing to their passion for creative ideas, while simultaneously showcasing the power of putting ideas to print. The multifaceted campaign featured participation from leading advertising industry pundits and influencers; an integrated use of web, social media and word-of-mouth techniques; and strong results that mapped to specifically defined campaign goals.

“Speaking for the entire Isobar team, we are delighted to have our work honored in this way,” said Daren Trousdell, EVP of Sales and Marketing at Isobar North America. “What made the ‘Killed Ideas’ campaign so successful was the way it enabled Blurb to get into the hearts and minds of its target audience, become part of their world and then inspire them to act. It was about knowing the customer and how to engage with them on their terms. We are lucky to work with clients like Blurb who share our customer-led philosophy and are open to new ways of engaging with and influencing their target audience.”

“Killed Ideas celebrated many great ideas that had never seen the light of day,” said Robin Goldberg, SVP Global Channels and Partnerships for Blurb. “Importantly as well, through the campaign, agency professionals have a new appreciation of how they can use books—whether one copy or many—to make portfolio books, produce clients books or showcase their personal passions. And, for the agency world that craves creative control and demands quality, timeliness and value, they now understand that Blurb enables book projects that previously were never considered possible.”

About Isobar North America, Inc.

Isobar North America, Inc. is a full-service digital marketing agency that combines digital strategy, creative, media, technology, and measurement to drive brand success in today’s technology-driven, consumer-controlled world. Formed by the merger of Ammo Marketing, Freestyle Interactive, Mindblossom and Molecular in 2010, Isobar North America’s team of more than 200 digital experts have been transforming the way the world’s biggest brands reach, connect and engage with consumers since the Internet’s inception. Its clients include adidas, Nikon, Northwestern Mutual, Procter & Gamble and Reebok. With locations in Boston, New York, San Francisco and Toronto, Isobar North America is an Aegis Media Group company. For more information about Isobar North America, please visit www.isobar.com.

About Blurb

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb’s platform makes it easy to design, publish, market and sell professional-quality books, using Blurb’s free, award-winning Blurb BookSmart® software. Blurb’s bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb’s social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2009, Blurb shipped over 1.2 million books to more than 60 countries and generated over $45 million in revenue. Blurb is based in San Francisco with offices in London. For more info, visit http://www.blurb.com.

LAS VEGAS – The Open Mobile Video Coalition’s real-world showcase of Mobile Digital Television, scheduled to take place this spring with local television stations transmitting to viewers in the Washington, D.C. market, will feature the Ad Council’s “Buzzed Driving is Drunk Driving” messages. The initiative is an outgrowth of the Ad Council’s six-year “Project Roadblock” partnership with the Television Bureau of Advertising and was announced at a special OMVC breakfast here at the National Association of Broadcasters Show.

“We expect Mobile DTV to be very popular with younger viewers, given the popularity of mobile devices with ‘millennials,’ said Gannett Broadcasting Division President Dave Lougee. “That’s Project Roadblock’s target audience, and we expect we’ll gather some very interesting research on the impact of the Ad Council’s messages on this demo through mobile devices.”

“Our Buzzed Driving PSAs are currently designed to reach young adults, the group most likely to drive while impaired,” said Charlie Rutman, Executive Director of Media for the Ad Council. “Given the percentage of young people in our target audience who own a mobile device, the Mobile TV platform is a wonderful opportunity for our messages. We are grateful to the TVB for their continued support of this critical effort.”

The Ad Council, together with the National Highway Traffic Safety Administration, has partnered with TVB for six years to create an industry “roadblock” in which hundreds of local broadcast television stations donated airtime for the TV spots between Christmas and New Year’s Eve, a time when alcohol-impaired driving fatalities are at their highest. Last year’s roadblock reached stations in media markets representing more than 99 percent of the country.

Abby Auerbach, EVP and chief marketing officer at TVB, said, “Over the past six years, Project Roadblock campaigns have expanded from traditional spots to include web ads, digital channels and text messaging. Now this Mobile DTV application is an additional demonstration of the wide variety of advertising options offered by local broadcast television stations.”

“Broadcaster support for a wide range of public service messages has helped to build public awareness for many important campaigns over the years. With the introduction of Mobile DTV, we’re delighted to extend those good works to a mobile platform to reach all viewers — but especially younger viewers — with the message to prevent drunk driving,” said Anne Schelle, Executive Director of the 30-member Open Mobile Video Coalition.

The Mobile TV campaign will run in the period surrounding the July 4 holiday, which is a time of year, like the last week in December, when impaired-driving incidents spike.

The effort will not just feature the “Buzzed Driving” 30-second spots on participating Washington stations, which will be seen as a mobile user is watching a station’s broadcast. It will also include interstitial (channel change) ads that take over the screen for a few seconds when the user is changing channels on his/her mobile device. And there will be “Buzzed Driving” banner ads on the channel guide screen that will allow the user to click to a website.

The Washington, D.C. test will result in qualitative feedback via Harris Interactive’s Early Adopter Community and Rentrak’s TV Essentials.

ABOUT THE AD COUNCIL

The Ad Council is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

ABOUT THE OPEN MOBILE VIDEO COALITION

Representing nearly 900 TV stations across the country, the Open Mobile Video Coalition is a voluntary association of television broadcasters whose mission is to accelerate the development of mobile digital television in the United States. The OMVC is composed of 30 members that own and operate over 500 commercial television stations, as well as the Association of Public Television Stations, Corporation for Public Broadcasting and the Public Broadcasting Service, which represent an additional 360 public television stations. Membership in the OMVC is open to all U.S.-based television broadcasters. For more information, please visit http://www.omvc.org.

ABOUT THE TELEVISION BUREAU OF ADVERTISING

The Television Bureau of Advertising is the not-for-profit trade association of America’s broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 600 individual television stations. TVB promotes the benefits of local broadcast television platforms to the advertising community and in doing so works to develop advertising dollars for U.S. Spot Television. TVB provides a diverse variety of tools and resources, including this website, to support its Members and to help advertisers make the best use of local television.

WHAT:
Continuing its award-winning streak, GEICO and Horizon Media’s Piggybacking campaign, which aired on Clear Channel Radio stations, is the winner of the Buzz Award for Best Brand Integration into an On-Air Radio Program in the radio category. The Buzz Awards, sponsored by Adweek, Brandweek and Mediaweek, honor the best in media and brand integration.

HOW:
Horizon Media’s contextual campaign for GEICO focused on the “save 15 percent” theme with custom 15-second spots airing at :15 past the hour during each hour of the morning drive. The message was carried through in the creative by reminding listeners that “since it’s now 15 after the hour, there’s no better time than now to spend the next 15 minutes saving 15 percent with GEICO.” For added impact Clear Channel aired paid 60-second GEICO commercials after the custom :15.

Using a system developed by and available exclusively from Clear Channel Radio, the campaign dynamically placed the car insurers’ ads after ads from vehicle makers (auto, motorcycle, RV, etc.) and auto dealers, guaranteeing in-context exposure.

WHERE:
Adweek will feature a special section on The Buzz Award winners on May 3.

WHY:
This is the second time this campaign was recognized by the industry for its innovation. It also received Media Magazine’s 2009 Creative Media Award of the Year in Radio for “creative use of radio as a campaign’s centerpiece.”

WHO:
Clear Channel Radio

SHANGHAI – WPP [NASDAQ: WPPGY] companies dominated the Asian Marketing Effectiveness Awards, with Ogilvy, JWT, Bates, and Grey/G2 agencies collectively claiming the highest number of golds and other awards at the region’s annual event to honor effectiveness in marketing and advertising.

“With clients placing more importance than ever on return on investment, our companies have responded by setting the standard in Asia, which includes some of the world’s fastest growing markets, for effectiveness in marketing,” said WPP CEO Martin Sorrell.

Organized by Haymarket’s Media magazine, the Asian Marketing Effectiveness Awards were announced March 25 in Shanghai.

Ogilvy and OgilvyOne offices in Mumbai, Shanghai, Thailand, Hong Kong, Sydney, Taiwan and Asia-Pacific took home a total of 12 awards including two Gold Awards for “Most effective use of advertising” and “Most effective use of interactive marketing,” both for Vodafone Essar campaigns in India.

JWT won a Gold for “Most innovative use of media” with its Kit Kat Mail campaign Nestle Japan work that has previously won top awards at Cannes and other international competitions. JWT India offices also took home a total of three Bronze awards.

Grey’s Hong Kong office won a silver for “Most effective use of public relations,” while G2 Kuala Lumpur won a bronze for “Most effective use of product design and packaging.”

Please see below for full list of WPP agency winners.

Asian Marketing Effectiveness Awards 2010

Best Integrated Marketing Campaign
SILVER
Ogilvy & Mather Mumbai
The Vodafone Zoozoos
Vodafone Essar

Most effective use of advertising
GOLD
Ogilvy & Mather Mumbai
The Vodafone Zoozoos
Vodafone Essar

BRONZE
JWT Bangalore
Jiyo Easy (Live Easy)
ING Vysya Bank

BRONZE
Ogilvy & Mather Thailand
Value oneself by caring for others
Thai Life Insurance

Most effective use of interactive marketing
GOLD
OgilvyOne Worldwide, Mumbai
Guess who has a larger fan following than Mickey Mouse?
Vodafone Essar

BRONZE
Ogilvy & Mather Shanghai & Iconmobile China
Red Flag Explorer Movement
The North Face (VF Asia)

Tencent MIND Award Winner
Ogilvy & Mather Shanghai & Iconmobile China
Red Flag Explorer Movement
The North Face (VF Asia)

Most innovative use of media
GOLD
JWT
Kit Kat Mail
Nestle Japan

BRONZE
JWT Mumbai
Street to School
Maharashtra Janvikas Kendra

Best marketing campaign for regional brand development
SILVER
Ogilvy & Mather Asia Pacific
Andy and Lily in Clothworld
Unilever Asia

Best marketing campaign for national brand development
SILVER
Ogilvy & Mather Hong Kong
MTR “Caring for Life’s Journeys”
MTR Corporation

BRONZE
JWT
Persuading A Billion
All India Congress Committee

Best brand loyalty marketing campaign
BRONZE
Bates Taiwan
Loyalty in 42 days
Vitalon Foods Company
Best sustained success

SILVER
Ogilvy Sydney
Panadol “It’s my choice”
GlaxoSmithKline

BRONZE
Ogilvy& Mather Mumbai
Vodafone Essar

Most effective use of branded content
BRONZE
Ogilvy & Mather Mumbai
Pulsar MTV Stunt Mania
Bajaj Auto

Most effective use of sponsorship and event marketing
BRONZE
Ogilvy & Mather Taiwan
A Star is Born
Kimberley-Clark Taiwan

Most effective use of product design and packaging
BRONZE
G2 KL
Stand Out with Tiger Beer
Guinness Anchor Marketing

Most effective use of public relations
SILVER
Grey Public Relations
PrimeCredit: Supporting Hong Kong People in Breaking the Guinness World Record for the Loudest Scream
PrimeCredit

Best small budget marketing campaign
BRONZE
OgilvyOne Worldwide, Beijing
IBM Rational Software Conference (RSC) 2009
IBM China

Most effective use of eco / green marketing
BRONZE
JWT Mumbai
Save Fuel Yaani Save Money
Petroleum Conservation Research Association (Government of India)