Tailored Homepage Takeovers and Custom Ad Placements Bring Personal Touch to Entertainment, Sports and Business Sites
OVERLAND PARK, Kan. - Sprint (NYSE:S), purveyors of America’s most dependable 3G network*, launched a series of customized online ads showcasing the breadth of its Now Network™. These innovative spots feature interactive homepage takeovers tailored to the specific audiences of marquee sites, beginning with Yahoo! today and expanding to AOL, ESPN.com, WSJ.com, People.com, CNET, and YouTube throughout the following week. The campaign also includes custom placements on MySpace, Pandora, Gawker, FoxNews.com and Reuters.com, all of which feature ad banners containing feeds of readership-tailored data from the Sprint Now Network site.
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