Posted on 19 February 2010
Budweiser Ad “Fence” Wins Top Creative Effectiveness;
Google Ad, at #5, Also Successfully Demonstrates Advertising Creative Effectiveness
LOS ANGELES – Ace Metrix, the industry standard in online television advertising analytics, announced the Ace Metrix™ Top Scoring Super Bowl XLIV Television Ads, a ranking of television ads from Sunday’s Super Bowl with the best creative effectiveness as measured by Ace Score™. “Fence”, a Budweiser ad from Anheuser-Busch, was the overall highest scoring ad with an Ace Score of 626 out of a possible 950, scoring a 657 in watchability and 645 in persuasion. More than 5,000 consumers (ages: 21-60) nationwide participated in the Ace Metrix Super Bowl Advertising Survey during and after the game.
Posted on 11 February 2010
Grand Central Terminal, YouTube and Facebook Extensions Promote ‘Trip for Life’ Sweepstakes and Bring Viewers Closer to the Olympic Games
SAN FRANCISCO – Visa Inc. (NYSE: V), a Worldwide Olympic Games Sponsor for more than two decades, launched a month long initiative within New York City’s Grand Central Terminal, covering the subway corridor with 3D video and static images from the company’s global Olympic-themed advertising campaign – Go World, which celebrates athletic achievement and poignant historical Olympic triumphs. Also beginning today, Visa will utilize popular social media channels – YouTube and Facebook – to help bring more fans closer to the Vancouver 2010 Olympic and Paralympic Winter Games and Team Visa Vancouver athletes.
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Posted on 05 February 2010
MINNEAPOLIS – Ameriprise financial advisors are “More Within Reach.” That’s what a new advertising campaign from Ameriprise Financial (NYSE: AMP) is conveying to consumers.
Developed in conjunction with R/GA, the new campaign puts the advisor-client relationship in the forefront. Instead of casting actors, America’s largest financial planning company1 invited some of the firm’s more than 10,000 financial advisors2 to appear in new broadcast, online and print advertisements. Some components feature the advisors sharing what it means to help clients plan for their dreams, while other elements underscore the importance of personal relationships and a personalized financial plan.
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Posted on 03 February 2010
Campaign shines spotlight on new precision search technology, networking communities and career planning tools
NEW YORK – A new ad featuring a “miscast Boogeyman that lands the dream job he’s been searching for” marked the official launch of the “Get a Monster Advantage” marketing campaign for Monster.com®, the leading job matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW). The marketing campaign, which debuted with last night’s TV spot during the AFC Championship Game, is a three-tiered platform aimed at giving both job seekers and employers a way to “Search Better. Plan Better. Connect Better.”
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Posted on 01 February 2010
Watch “Lola” For Yourself & Give Your Opinion Now
SCOTTSDALE, Ariz. – What is offensive about a retired football star transitioning into a career as a successful Internet entrepreneur? That’s the question Go Daddy is asking viewers about the one Go Daddy Super Bowl commercial that was not approved to air in this year’s big game.
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Posted on 29 January 2010
Quercetin-Fueled FRS Powers Armstrong through Rigorous Training Schedule
FOSTER CITY, Calif. – Seven-time Tour de France winner Lance Armstrong and The FRS Company have joined forces to launch an exciting new advertising campaign that reveals his secret weapon – FRS® Healthy Energy®, fueled by Quercetin™. The campaign, which begins airing this week, aims to spread the word about the benefits of quercetin, a powerful antioxidant found naturally in apple skins, grapes, berries, and red wine. Quercetin has been shown in clinical studies to deliver sustained energy, help promote improved fitness, and support overall health.
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Posted on 15 January 2010
Leading Language-Learning Company Offers Unique Contest to Determine the Famous Farm Boy’s Fate
ARLINGTON, Va. – Ever wonder what happened to that hard-working farm boy who knew he would have just one chance to impress that particular Italian supermodel? Millions of people have been touched by this famous advertisement and some have even written songs about their love affair, always pondering the next steps in these lovebirds’ lives. Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, today announced a contest seeking entries from language-loving fans to use their imaginations to tell the next chapter of the Farm Boy and Italian supermodel’s love story. Five lucky winners will be chosen out of the top 10 ranked stories and will win a full year subscription to Rosetta Stone® TOTALe™, the Company’s most innovative and comprehensive online language-learning solution.
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Posted on 11 January 2010
HP Sweeps 4 out of 5 Top Spots in Q4 Quarterly Top 10 Creative
LOS ANGELES – Ace Metrix™, the industry standard in online television advertising analytics, announced the Ace Score™ Top Scoring Television Advertisements for 2009, the ranking of television ads from throughout 2009 with the best creative effectiveness as measured by Ace Score. “Neat. Not.”, an ad for Rubbermaid Easy Find Lids food storage containers was the 2009 overall highest scoring ad with an Ace Score of 717 out of possible 950, scoring a 649 in watchability and 761 in persuasion. The Rubbermaid ad was also the highest scoring ad in the consumer products category. The winning ads can be viewed at http://acemetrix.com/t5.
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