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Category: Ad Creatives Showcase
E*TRADE Announces Advertising Plans for Super Bowl XLVI
Talking Baby Returns with New Ad Campaign Focused on “Life Events” NEW YORK – E*TRADE Financial Corp. (NASDAQ: ETFC) announced that E*TRADE Securities LLC will return to the biggest advertising event of the year with a new Talking Baby commercial slated to debut during the NBC television network broadcast of Super Bowl XLVI on February [...]
Ace Metrix Awards the Brand of the Year 2011 to Microsoft Kinect
Most Improved Brand of the Year Awarded to State Farm MOUNTAIN VIEW, Calif. – Ace Metrix, the authority of television advertising effectiveness, today honors Microsoft Kinect as the 2011 Brand of the Year and State Farm Insurance as the Most Improved Brand of the Year. Microsoft Kinect delivered twelve ads that earned the highest average [...]
Ace Metrix Announces Top Ads of 2011
Storytelling and Innovation are Top Themes Driving Success of Some of Year’s Top Ads from Google, Kindle, KitchenAid and Others MOUNTAIN VIEW, Calif. – Ace Metrix, the authority of television advertising effectiveness, announced the most effective ads overall and across 23 different categories for 2011, a list that represents the top one-half of one percent [...]
Ace Metrix Reveals the Secrets to the Most Effective Holiday Ads of 2011
Santa Leads the Way along with Story Telling, Philanthropy and a Few Unexpected Twists MOUNTAIN VIEW, Calif. – There were 30 percent more holiday ads in 2011 than 2010, reported Ace Metrix, the authority in television advertising effectiveness. But not all of them performed well, in fact, more than half of all holiday ads received [...]
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising IAB MIXX Conference & Expo 2011 NEW YORK – Launching its groundbreaking Rising Stars Display ad units this past February, the Interactive Advertising Bureau (IAB) pledged that it would drive a creative transformation of the interactive advertising [...]
Madison Avenue Advertising Walk of Fame Announces 2011 Inductees
Allstate’s “Mayhem” and the Coca-Cola Polar Bears 2011 Favorite Icons “What Happens Here, Stays Here” and “What’s In Your Wallet” Win Favorite Slogan Category NEW YORK – Today, beloved icons in the advertising world, Allstate’s “Mayhem” and the Coca Cola Polar Bears , along with fan favorite slogans “What Happens Here, Stays Here” from the [...]
2011 IAB MIXX Awards Winners Announced
62 Groundbreaking Interactive Advertising Campaigns and Single Executions Honored in 25 Categories Best-in-Show Goes to American Express OPEN & CP+B and DIGITAS for “Small Business Saturday” NEW YORK – A stellar collection of leading-edge brand marketers and agency creatives came together tonight at a sold-out gala to celebrate the winners of the seventh annual MIXX [...]
eBay Unveils ‘When it’s on your mind, it’s on eBay’ Advertising Campaign
eBay targets the “on-demand shopper” ahead of largest mobile shopping season SAN JOSE, Calif. – eBay, the world’s largest online marketplace and a leader in mobile commerce, unveiled “When it’s on your mind, it’s on eBay.” This advertising campaign speaks to today’s “on-demand shopper,” who prefers to shop anywhere, anytime with a mobile device. The [...]
America’s Most Beloved Icons and Slogans Vie for Top Honors on The Madison Avenue Advertising Walk of Fame
Advertising Week Partners with BuzzFeed to Host Online Voting Contest Beginning Monday September 12, 2011 NEW YORK – America’s favorite advertising icons and slogans from many of the world’s biggest brands will go head-to-head to determine this year’s inductees to The Madison Avenue Advertising Walk of Fame, held during Advertising Week 2011 in New York [...]
Virgin Mobile USA Takes on T-Mobile in New Advertising Campaign
Virgin Mobile USA Dares Consumers to “Find a Better Android Plan” Than Unlimited Web, Data, Messaging, and Email at $35 a Month WARREN, N.J. – Virgin Mobile USA is going head to head with T-Mobile in its new advertising campaign which highlights Virgin Mobile as the best value for Android smartphones. The broadcast commercials star [...]
2011 IAB MIXX Awards Finalists Revealed
Accolade Recognizes Outstanding Achievement in Creativity and Impact in Digital Advertising IAB MIXX Conference & Expo 2011 NEW YORK – An impressive list of marketers and agencies have been honored, receiving nominations for their groundbreaking work in online advertising, as finalists for the Interactive Advertising Bureau’s (IAB) seventh annual international MIXX Awards. With new platforms [...]
T-Mobile’s New “Cowboy Phone” Ad Surpasses Suitor AT&T and Verizon Who Are Competing in Neck-and-Neck Race for Most Effective TV Ads in Their Category, According to Ace Metrix
Samsung’s Galaxy Tablet Ad Wins Overall Wireless Device Category, but Apple Still Dominates with Six of the Top 10 Ads Since the Beginning of Year
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