Category Archives: Ad Creatives Showcase

2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than in 2011, According to Ace Metrix
Ad & Media Strategies
September 2, 2012 posted by Otilia Otlacan

2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than in 2011, According to Ace Metrix

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.