BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive

BrightTag Enhances Privacy Controls as Clients Take Action on EU Cookie Directive

When we launched BrightTag ONE-Click Privacy last year, we gave site owners the tools to provide meaningful choices to consumers while responding to privacy regulations that vary by country. By integrating our site-level privacy controls with consumer choice tools, brands can offer clear “one-click” privacy options that stop sending data to third-parties when users opt out.