Author Archive: Otilia Otlacan
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
Xaxis Launches Asia-Pacific Headquarters to Provide Global Advertisers with Audience Targeting Capabilities Across Region’s Largest Markets
Xaxis, the world’s largest audience buying company, announced today the opening of a headquarters in Singapore to serve the Asia-Pacific region. With this launch, Xaxis is initiating an aggressive plan in the region with nine market roll-outs planned over the next 6 months – these new markets will include India, Malaysia, Taiwan, Vietnam, Indonesia and Hong Kong. The existing Xaxis operations in Australia will also come under the umbrella of the new headquarters, which represents the industry’s most comprehensive network of digital endpoints across online, mobile, social and video platforms.
WebCollage Expands to Furniture Category in Agreement to Provide Bush Industries, Inc. with Product Information on Retail Sites
WebCollage Inc., the industry-leader in publishing rich product information to retailer websites, which historically has worked most closely with consumer electronics and technology manufactures, today announced that it has broadened into the Furniture Category in an agreement with Bush Industries, Inc. which offers ready-to-assemble furniture designed for office and home.
Adobe First Facebook Preferred Marketing Developer Qualified In All Four Facebook Marketing APIs
Adobe Systems Incorporated (Nasdaq:ADBE) announced it is the first member of the Facebook® Preferred Marketing Developer (PMD) program to be qualified and receive PMD badges in all four Facebook marketing APIs – Pages, Ads, Apps and Insights. The PMD program is a new program designed to connect marketing technology and services providers, developers and consultants with brands wanting to create campaigns or build a presence on Facebook.
LongTail Video’s State of HTML5 Video Report Finds Growth in HTML5 Adoption
LongTail Video (www.longtailvideo.com), the leading provider of affordable, self-serve video solutions for web publishers, unveiled its latest State of HTML5 Video report, showing continued growth in HTML5 support and playback across the browser market, while highlighting other trends and issues in both mobile and desktop browsers.
Acxiom Names Google Executive Dr. Phil Mui as Chief Product and Engineering Officer
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, announced Dr. Phil Mui as the company’s chief product and engineering officer. Before joining Acxiom, Mui was group product manager for Google Analytics, the world’s leading analytics platform.
PubMatic Adds Ad Servers to PubLink Enterprise App Marketplace
PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.
[x+1] Makes Management Changes to Extend the Ecosystem Connections of its Digital Marketing Hub
[x+1], www.xplusone.com, announced that as part of its focus on strengthening its business partner relations to extend the ecosystem connections of [x+1] Origin, its leading digital marketing hub, David Skinner has been named to the new position of Senior Vice President, Corporate Development.
Internet Ad Revenues Hit $31 Billion in 2011, Historic High Up 22% Over 2010 Record-Breaking Numbers
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report, released by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., also unveils that fourth quarter revenues for 2011 hit a best-ever at $9 billion, marking a 15 percent increase over the third quarter 2011, which came in at $7.8 billion, and a 20 percent growth year-over-year in comparison to 2010’s $7.4 billion.
Nielsen and AdSafe Strike Alliance to Integrate AdSafe Media Data into Nielsen Online Campaign Ratings(TM)
Nielsen, a leading global provider of information and insights into what consumers watch and buy, and AdSafe Media, a leading source of brand protection and ad viewability data, announced an agreement to integrate AdSafe’s ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings.
Swoop Dramatically Improves User Engagement and Increases Revenue Opportunities for Leading Food and Lifestyle Publishers
Swoop, a service that seamlessly integrates relevant information about products and services — at times in the form of sponsored content or advertising — into web content, today announced that the company is providing its innovative service to leading online food and lifestyle publishers, including: Cooking.com, iFood.tv and a number of food blogs including CinnamonSpiceandEverythingNice.com and Drinkoftheweek.com. Swoop helps publishers increase engagement with users by providing consumers with relevant information – integrated directly into website content – which they would normally seek in a secondary search, or may not have even known was available. As a result, publishers enjoy the benefit of keeping users more engaged and on their sites longer.
AddThis Makes Big Social Data More Actionable for Pubs and Advertisers With Suite of New Tools & Analytics
AddThis launches today a robust set of social plugins, analytics, and audience products to provide a full suite of sharing and engagement tools for publishers and brands. The announcements from the company, formerly known as Clearspring, accompany consolidation of the company’s brands under AddThis and come with new milestones for unique users and domains.
TRUSTe Partners With BrightTag to Expand EU Privacy Management Suite
Joint Solution Combines Industry-Leading Privacy and Tag Management Platforms to Provide Businesses With an Integrated Solution to Address the EU Cookie Directive SAN FRANCISCO, CA – TRUSTe, the leading global privacy management solutions provider, and BrightTag, a technology platform provider for the digital marketing industry, today announced a technology partnership to expand the TRUSTe EU [...]
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