Author Archive: Otilia Otlacan
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
SodaHead Poll: Public Opinion Reveals Worries Over Internet Addiciton
Share/Save SodaHead.com (www.sodahead.com), the web’s largest opinion-based social community, asked its users if they thought they were addicted to the Internet and 61% of respondents said “yes.” However, 39% said they could quit if they wanted. Share/Save
HopStop Selects Mocean Mobile to Drive Geo-Targeted Advertising
Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced the latest addition to their client roster, HopStop. The leading provider of pedestrian navigation and mobile transit services will now be able to drive greater relevance for mobile ads through hyper-local targeting on all major devices, including iPhone, iPad, Android, Windows and BlackBerry.
TruSignal Unveils High Value Consumer Audience Targeting Segments on the BlueKai Exchange
Share/SaveST. CLOUD, Minn. & CUPERTINO, Calif. - Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, telecommunications, financial products and education. [...]
Hipcricket Adds Features and Functionality to AD LIFE™ Mobile Marketing and Advertising Platform
Updates Enhance Ease-of-Use With Faster Campaign Creation, New Mobile Coupon Features, Improved Self-Service Capabilities and Tighter Integration Between Mobile Channels
Velti’s Private Exchange Allows Premium Publishers to Have More Control, Generate More Revenue, and Maintain Higher Quality Ads
Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, announced the availability of custom private exchanges for premium publishers. By allowing publishers to cherry pick their demand partners with valuable inventory from the Velti mGage™ exchange, this latest addition puts Velti at the forefront of the mobile marketing and advertising space as a leader in optimizing ad impressions and reach to improve campaign ROI.
comScore Appoints Judy Bahary as Senior Vice President of CPG Marketing Solutions
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that Judy Bahary has joined comScore as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry and will be based in Chicago. Ms. Bahary will be responsible for comScore’s business development efforts and existing client relationships among CPG companies, with a particular focus on advertising effectiveness measurement and the advertising creative-testing and optimization solutions comScore obtained via its acquisition of ARSgroup.
AOL Unveils Its First Tablet Focused Mobile Web Experience with AOL.com for iPad
AOL has unveiled a tablet-optimized version of AOL.com for iPad users. The new site, available by visiting aol.com from any iPad, was built using HTML5 to enable an app-like experience along with an updated layout that makes it easy to interact with content from across the AOL network with the swipe of a finger. Additional HTML5 features enable users to listen to music, watch videos and even preview messages from AOL Mail all within AOL.com.
Rubicon Project Announces Complete Real Time Trading Platform for Comscore 500 Publishers
New Platform Makes Everyone a Bidder: Ad Networks, DSPs and Self-Serve Buyers; New Innovations Include REVV Connect, REVV Creative Control and REVV OS
New “Spectrum for Mobile” Advertising Offering by Twelvefold Media Brings the Relevance of Online Targeting Capabilities to Mobile Ads
Twelvefold Media (formerly BuzzLogic), an emotive-based media company that helps brands target, reach and persuade engaged audiences, has announced “Spectrum for Mobile,” a new mobile advertising product that brings the relevance of the company’s online targeting capabilities to the mobile environment.
Coca-Cola Launches Global Ads for London 2012 Olympic Games Starring Mark Ronson
In the summer of 2011, Coca-Cola lifted the lid on the creative process for the first time ever, inviting teens to attend a free festival-style gig featuring GRAMMY award-winning producer Mark Ronson and Mercury Music Prize Nominee Katy B. The gig was filmed and today Coca-Cola is unveiling the first cut of the footage from that event, as the brand launches the global advertising for the Coca-Cola Move to the Beat™ London 2012 Olympic Games campaign.
comScore Releases January 2012 U.S. Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries conducted.
IAB Releases Guidelines for the Conduct of Ad Verification
The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.
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