700 Marketers say they require “Triple-Play Services” from Online Media Companies

NEW YORK – Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit online ad growth revealed in “Building Brands Online,” a study released by Bain & Company, the global business consulting firm, and the Interactive Advertising Bureau (IAB). The results were presented in New York at a meeting comprised of senior marketing, advertising and media industry executives.
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NEW YORK – Dave Gwozdz, CEO of Mojiva Inc. issued the following statement:

“The news that Google acquired mobile advertising player AdMob for $750 million confirms the legitimacy of the mobile advertising industry, and overcomes any skepticism of whether small screens can offer big opportunities to reach mobile consumers,” says Dave Gwozdz, CEO of Mojiva Inc., which operates a mobile ad serving platform and mobile ad network.
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MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.
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Expanded Services Report on Audience Quality and Measure Ad Campaign ROI

PLYMOUTH MEETING, Pa. – SDI, a leading healthcare market insight and analytics firm, is strengthening its commitment to the media and advertising industries with its newly expanded Media Innovations Division. Media Innovations brings SDI’s comprehensive de-identified patient-level data and pharmaceutical industry analytics to media and advertising agency companies, providing unprecedented reporting on audience quality and products to measure campaign return on investment (ROI).
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Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning

LOS ANGELES & NEW YORK – Fox Audience Network (FAN), a division of News Corporation, and WPP (NASDAQ:WPPGY) announced a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments.
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LONDON – Specialist search marketing agency Greenlight has announced the integration of its proprietary paid search campaign management platform Quant™ with third party tracking tool Omniture. Quant is an intelligent automation platform for managing paid search that works out how to increase ROI without increasing budget, and models and predicts the impact on profits of changes in search spend.
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Facebook and YouTube Combined Account for Nearly 10 Percent of Time Spent Online Globally

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study of online engagement at the top worldwide properties based on data from its comScore World Metrix service. The study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.
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Advertisement for invisibleSHIELD Chosen by Viewer Voting, One of Three Winners

SALT LAKE CITY – ZAGG Inc. (OTCBB: ZAGG), a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™ and ZAGGaudio™ brands, announces they have been named a winner of Google TV Ads’ “TV For All Contest.” As one of three winners, ZAGG will receive $25,000 of national TV advertising on Google TV Ads.
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