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AdMeld Raises $8 Million in Series B Funding


Ad Operations

Grows Customer Base 500% in Six Months, Opens UK Office and Data Center

NEW YORK - AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers,  announced it closed an $8 million round of Series B funding led by Spark Capital and Foundry Group. The funding, which AdMeld will use to accelerate its sales and product development efforts, caps a period of strong momentum for the company. Over the past six months, AdMeld’s customer base has grown five-fold and it expanded into Europe by opening a London-based office and data center.
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RGB Networks and OpenTV Demonstrate Advanced Advertising Capabilities for Cable Television Operators


Standards-based Approach Enables Real-time Localization of Ads Using Digital Overlays

SAN FRANCISCO & SUNNYVALE, Calif. - RGB Networks, the leader in network video processing, and OpenTV (Nasdaq:OPTV), a leading software and technology provider of advanced digital television solutions, have developed a joint demonstration that shows how cable television operators can use the companies’ advanced, standards-based advertising capabilities to generate new ad revenues from their video-on-demand (VOD) services and traditional linear programming.
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Break Media Launches MadeMan.com, New Men’s Lifestyle Destination


MadeMan.com to Deliver “Wit, Wisdom and Women” in New Site Designed to Expand Break Media Web Reach to Millions

LOS ANGELES - Break Media, the Internet’s premier media community for men that reaches 60 million guys worldwide aged 21-34 each month, launched a men’s lifestyle destination, MadeMan.com, and said it expects to have an audience of 1 million readers at the site within just 30 days. Over 100,000 existing Break.com readers have already opted into a daily MadeMan newsletter, MadeMail.
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Continued, Rapid Growth Spurs Advertise.com to Expand Staff in Advance of New Service Offerings


Leading Online Marketing and Advertising Company Unaffected by California’s Sluggish State Economy

SHERMAN OAKS, Calif. - Advertise.com, a premier platform for search and display and CPA marketing, announced it has created eight new positions in response to increased demand for its current offerings, as well as anticipated demand for new services the company will shortly be rolling out. Advertise tapped both industry veterans and fresh talent in its latest expansion, reflecting the online ad industry’s continued strength despite softness in print, television and other advertising sectors. Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through an exclusive network of search engines and publisher properties.
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Posted in Ad Networks and Platforms, Ads by Creative, Ads by Pricing, CPA, CPC, Display Ads, Events, Search Marketing (SEM), ad:techComments (0)

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Ads are Interesting but Not Considered Influential


Younger adults more likely to say they are interesting and influential

ROCHESTER, N.Y. - Whether it is television ads, print ads, or even Internet pop-up ads, most people are exposed to dozens of them in the course of a single day. Considering the amount of ad exposure daily, a majority of Americans (55%) say they find current advertising to be interesting while two in five (41%) say it is not interesting. Advertisers, however, should not get too excited as less than one in ten Americans (8%) say current ads are very interesting while 47% say they are somewhat interesting.
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AdMob May 2009 Metrics Report Examines the Distribution of Usage of iPhone Applications


AdOperationsOnlineTop Applications in the Apple App Store Had More Than 1 Million Users

SAN MATEO, Calif. & LONDON - AdMob, the world’s largest mobile advertising platform, examines the distribution of consumer usage of iPhone applications in its May 2009 Mobile Metrics Report. In less than one year, the Apple App Store has grown to more than 50,000 applications and given consumers access to applications with broad consumer appeal as well as a long tail of niche applications that serve specific segments.
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Harris Connect to Introduce Its Mobile Marketing Platform at CASE Summit 2009


Kurt Worrell, SVP, Set to Speak on How Higher Ed Can Adopt a Mobile Strategy

CHESAPEAKE, Va. - Harris Connect, the leader in providing innovative affinity marketing solutions for alumni and membership organizations for more than four decades, will preview its newest solution at this year’s CASE Summit in San Francisco, CA. Designed to help organizations engage their alumni and members in a way they prefer, Kurt Worrell, Senior Vice President of Consumer Sales and Marketing, will also host a session focused specifically on how the higher ed marketplace can integrate mobile technologies into their existing communications strategy.
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VideoEgg and Six Apart Join Forces to Help Bloggers Make Money


Ad Operations OnlineCollaboration Enables VideoEgg to Extend the Reach of Its Ad Network While Allowing Members of Six Apart’s Advertising Program to Maximize Ad Revenue

SAN FRANCISCO - VideoEgg, Inc., the rich media ad network for guaranteed engagement, announced a partnership with Six Apart Ltd., a leading social media and services company dedicated to making bloggers successful. Under the terms of this agreement, Six Apart Media will offer AdFrames ad units as part of the company’s advertising program, allowing bloggers to easily integrate VideoEgg’s invitation-based ads into their TypePad blogs and subsequently increase ad revenue potential.
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