700 Marketers say they require “Triple-Play Services” from Online Media Companies
NEW YORK – Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit online ad growth revealed in “Building Brands Online,” a study released by Bain & Company, the global business consulting firm, and the Interactive Advertising Bureau (IAB). The results were presented in New York at a meeting comprised of senior marketing, advertising and media industry executives.
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