blinkx Founder and CEO Named One of Digital Media Wire’s “25 Executives To Watch In Digital Entertainment”

» by Otilia Otlacan January 7th, 2009 at 11:37 am » Comments (0)

Digital Media Wire Recognizes blinkx CEO Suranga Chandratillake as Executive to Watch in the Digital Media and Entertainment Industry SAN FRANCISCO, CALIF. – January 6, 2008 – blinkx, the world’s largest and most advanced video search engine, today announced that CEO and Founder Suranga Chandratillake has been selected as one of Digital Media Wire’s “25 Executives to Watch in Digital Entertainment.” The annual list recognizes 25 of the most innovative, creative and forward-thinking executives in the digital media and entertainment industry. Honorees are selected by the editorial and executive team at Digital Media Wire and represent companies that are shaping the industry. ...more »

PlayNetwork Takes Top Honors in 2008 Summit International Emerging Media Awards

» by Otilia Otlacan January 7th, 2009 at 9:00 am » Comments (1)

Company’s digital signage installation for Scheels secures “Leader Award” in the “Display Advertising” category REDMOND, Wash. - PlayNetwork, a global leader in providing integrated media experiences for businesses, announced it has been selected as a “Leader Award” winner in the International 2008 Summit Emerging Media Award (EMA) competition for its work with Scheels. The Award is based on PlayNetwork’s extensive digital signage installation for Scheels’ new 295,000 square-foot retail destination at the “Legends at Sparks Marina” complex in Sparks, Nevada. PlayNetwork also provided custom music programming and systems integration as part of its work with Scheels. The Summit EMA competition is based ...more »

Ad Ops Daily Briefs: January 6 2009

» by Otilia Otlacan January 6th, 2009 at 11:30 pm » Comments (0)

- The Washington Post and The Baltimore Sun to Share Content The Washington Post and The Baltimore Sun announced that effective January 1, 2009 they will share selected stories, photos and news content with each other in order to better serve readers of both newspapers. The Post and The Sun have agreed to share the newspapers’ day-to-day coverage of certain Maryland news and sports. In addition, The Post and The Sun may draw on each other's national, international and feature stories that are distributed by the LAT-WP News Service, to which both contribute. The exchanges will allow each paper to take advantage ...more »

Despite Weak Season, Online Spending Trends Outperform Brick-And-Mortar Across Several Key Retail Categories

» by Otilia Otlacan January 6th, 2009 at 10:15 am » Comments (0)

Sport & Fitness Ranks as Top-Growing Online Category for the Season RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, released online spending data by category for the online holiday shopping season, which showed that trends in online spending outperformed offline in several key product categories. The study compared comScore e-commerce data to overall (online and offline) consumer spending data published by MasterCard Advisors’ SpendingPulse Unit for the period of Nov. 1 – Dec. 24 vs. year ago. SpendingPulse is an information service provided by MasterCard Advisors, a subsidiary of MasterCard Worldwide. A macro-economic indicator, SpendingPulse ...more »

blinkx Unveils the Un-roll Unit, A Unique, Immersive Approach to Online Video Advertising

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

MediaCom and Shell Oil leverage the Un-roll to tell Shell’s alternative energy story to the world SAN FRANCISCO, CALIF. – blinkx, the world’s largest video search engine, introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format. A media first, the Un-roll was developed in-house by blinkx in response to the industry’s ...more »

Advertising Director/Blue agency Co-Founder Christophe Lambert Keynotes at MIPTV 2009

» by Otilia Otlacan January 6th, 2009 at 9:00 am » Comments (0)

PARIS - Christophe Lambert, advertising director and co-founder of the Blue agency with director/producer Luc Besson, will give the Creative Keynote at MIPTV 2009 on branded entertainment. The 46th MIPTV entertainment content market will take place in Cannes from 30 March to 3 April 2009. “MIPTV is the opportunity to demonstrate to the world’s television creatives, producers and executives that branded entertainment is alive and well in Europe. By offering a strong collaboration between producers, a brand and good screenwriters, you can produce entertaining programmes of prime-time quality and offer a valuable alternative to traditional advertising, which viewers are now rejecting,” ...more »

Ad Ops Daily Briefs: January 5 2009

» by Otilia Otlacan January 5th, 2009 at 11:30 pm » Comments (0)

- Veoh Networks and Axel Springer Ink Strategic International Partnership Veoh Networks, the world’s most comprehensive Internet Television service, and Axel Springer Digital TV Guide GmbH, a subsidiary of one of the leading European media enterprises Axel Springer AG announced a strategic international partnership that strengthens Veoh’s international footprint, explores integrated content and technology opportunities, and introduces global brands to Veoh’s young and influential audience. Under the terms of the agreement, Axel Springer will receive sales access to Veoh’s large, highly-engaged user base in Germany as well as access to Veoh’s German-language viewership in other European markets. Veoh will gain the support ...more »

Sales During Online Holiday Shopping Season Decline by 3 Percent

» by Otilia Otlacan January 5th, 2009 at 1:23 pm » Comments (0)

Despite Weak Season Apple, Amazon, Wal-Mart and Sears Post Traffic Increases RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the holiday shopping season, beginning November 1 and ending December 23, the last day to purchase online with the possibility of delivery by Christmas Eve. Online spending reached $25.5 billion during that period, down 3 percent versus the corresponding shopping days in 2007. more »

At CES, Total Immersion to Show Future of Digital Marketing Through Lens of Augmented Reality

» by Otilia Otlacan January 5th, 2009 at 9:30 am » Comments (0)

Company to Demo Dazzling Technology During Lunch@Piero’s 2009 International CES WHO: A disruptive technology that lives between the real and the virtual, augmented reality (AR) is a platform that advertisers, brands, and organizations are increasingly embracing as a magical way to transform passive viewing into active engagement. By integrating real-time interactive 2D or 3D graphics into a live video stream, AR from Total Immersion (www.t-immersion.com) turns the consumer into the star of the show and enables him/her to interact with products, characters, and concepts that come to life vividly. A breakthrough mechanism for pulling the consumer off the proverbial couch, AR is ...more »

Akamai Accelerates Gorilla Nation’s Global Publishing Sites

» by Otilia Otlacan January 5th, 2009 at 9:00 am » Comments (0)

Increasingly dynamic, interactive sites leverage Akamai’s advanced services to improve page load times, user download speeds and overall site effectiveness CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that Gorilla Nation Media, a diversified online media company, is leveraging Akamai’s solutions to deliver and accelerate more than 55 global sites. Exclusively representing hundreds of leading websites in various vertical markets, Gorilla Nation Media develops leading consumer destination sites that enable advertisers to reach targeted audience segments and demographics. All of the Gorilla Nation destinations are rich, dynamic sites with ...more »