CONSHOHOCKEN, Pa. – Premier media intelligence company continued to significantly increase quarter over quarter bookings by 155% through new customer acquisition and product enhancements.
“So, we built something that could dig deeper into TV.”
In response to a converging marketing industry, iQ media introduced several product enhancements to its award-winning media intelligence platform this past quarter. The state-of-the-art impact visualization technology syncs television content with a marketer’s owned data—like website traffic, sales and call center volume—as well as third party data like social traffic. The result is television media made quantifiable, second-by-second, for PR and marketing analysis.
“We know that consumers are watching television and we know that marketers want the same accountability and analytics in television that they experience in paid search and social advertising. That’s the only way it will ever become a viable channel,” said Kye Strance, President and COO of iQ media. “So, we built something that could dig deeper into TV.”
This enhancement works in tandem with a groundbreaking brand recognition technology that hunts down fractions of logos whenever they appear, or are mentioned verbally, on television. Together, the partnered technologies allow marketers to develop real-world applications for big data analysis by leveraging an acute understanding of which moments really spark engagement on every screen.
Demand for these technologies continues to increase, as proven by nine consecutive quarters of growth. But, as iQ media Founder & CEO, John Derham, says, “innovation is not enough. Our successes are coming through the combination of innovation with execution.”
“‘Innovation’ and ‘disruption’ is often just talk. Any entrepreneur can identify unmet demand in an industry and wax a big idea around it. It’s in execution that you can start to separate the real movers from the talkers,” said Derham. “Our collective team is iQ media’s real strength; our tenacity and ability to execute on delivering truly meaningful applications is setting us apart,” he continued.
At the end of Q2 2015, iQ media total quarter bookings grew 155% over the same quarter last year (Q2 14). The total bookings growth YTD over the same period last year was 134% and the total bookings sequential growth Q2 15 over Q1 15 was 66%.
This growth also prompted an internal evolution at iQ media. To better align iQ media with the demands and transformed responsibilities of their customers, the media intelligence pioneers also cultivated a sweeping modernization of their corporate identity.
These updates better reflect iQ media’s competitive positioning as the premier, client-serving SaaS model for converging marketing, advertising, PR and broadcasting industries. Messaging and branding updates departed a product-centric offering in lieu of a full-service, client-forward media intelligence platform that is developed with the transformed marketing industry in mind.
In addition to the successful quarter and platform enhancements, iQ media grew to serve over 250 clients. The company’s advancements in technology, coupled with explosive growth, opened unique opportunities to work with organizations such as the NCAA, Hillary for America, Philadelphia International Airport and Mercedes-Benz.
Further catapulting iQ media to the forefront of the media intelligence industry, the company’s technology was recently recognized by the Software & Information Industry Association with a CODiE Award win for Best Software-as-a-Service Application and a finalist nomination for Best Media & Information Monitoring Solution.
To learn more, check out the entire story behind iQ media’s corporate identity, from bar napkin to three major metropolitan offices and 80+ employees.
About iQ media
iQ media engages every marketer with better data, deeper analysis and a richer experience in paid, earned, shared & owned media analytics across television, online, social & first party data sources.
Our award-winning suite of analytics tools equip marketing and PR professionals with the data they need to make smart, forward-thinking decisions about how to manage their brand reputation on television, online and beyond.
To learn more, please visit: https://iqmediacorp.com.
via BusinessWire
