DMP Integration Connects Offline Data with Online Consumers to Increase Programmatic Campaign Reach and Performance
BOSTON – ChoiceStream, a provider of optimized programmatic advertising for brands and agencies, announced that it has fully integrated with LiveRamp to onboard clients’ offline customer data for targeting and closed-loop measurement.
“We can now use offline CRM, email, and in-store sale data to reach customers on their laptops, smartphones, and tablets – and we can also tie online campaigns to later in-store purchases.”
This integration enables brands to anonymize their offline customer relationship management (CRM) records and purchase information and then, in a privacy-compliant process, match to online devices before distributing audience segments to ChoiceStream. Through this partnership, brands are able to target online customers with more relevant offers and to effectively measure the impact of their marketing initiatives across devices and campaigns.
“Expanding our core offering directly strengthens each of our clients’ digital marketing campaigns in two ways,” says Eric Bosco, CEO of ChoiceStream. “We can now use offline CRM, email, and in-store sale data to reach customers on their laptops, smartphones, and tablets – and we can also tie online campaigns to later in-store purchases.”
With LiveRamp, ChoiceStream can connect anonymized offline customer purchase data to campaign exposure data for closed-loop measurement. This improves audience insight and campaign attribution, giving brands and agencies a better view into the effectiveness of digital advertising campaigns.
“We’re excited to bring the benefits of seamless data onboarding to ChoiceStream clients,” said Travis May, president of LiveRamp. “With better connectivity, brands can use their data assets to unlock even greater value from programmatic marketing, leading to higher conversion rates and revenue.”
About ChoiceStream
ChoiceStream is a digital advertising partner that manages and optimizes targeted branding and performance campaigns to reach and move audiences that are easy to describe but hard to find. By qualifying audiences before a campaign begins and continuously refining targeting in real-time, this partner exceeds metrics and drives brand awareness. ChoiceStream streamlines complicated programmatic campaigns with a combination of its proprietary polling platform, optimization technology, dynamic creative, and dedicated team of industry experts.
About LiveRamp
LiveRamp connects more than 130 marketing and media platforms. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company. For more information, please visit www.LiveRamp.com.
