The insight and personalization experts expand offering to advertising and publishing industry
Oslo, Norway – After announcing its intent to acquire the ad optimization leader Maxifier in June, Cxense has today announced the successful acquisition completion. From today, Maxifier is a Cxense company and the Maxifier products ADMAX and ADMAX TRADE are part of the Cxense product portfolio.
“We are excited to welcome Maxifier into the Cxense family,” says Ståle Bjørnstad, CEO, Cxense. “The Maxifier ad optimization products are a great fit for Cxense and we are pleased to offer an expanded product portfolio to new and existing customers of both Maxifier and Cxense alike. Cxense is making great strides ahead, not only towards the media industry but also to e-commerce and brands as well. With the acquisition of Maxifier, we’re looking forward to maxifying our reach.”
Leading ad optimization
Maxifier provides technology to publishers, media companies and digital businesses looking to optimize their advertising campaigns. By analyzing campaign performance, the Maxifier technology delivers recommendations to ensure every campaign is delivering to its goal, or even automates the optimization process, to maximize yield and deliver results. The Maxifier customer portfolio includes premium publishers, such as Condé Nast, Forbes, The Atlantic, and Bauer Media, as well as leading classifieds publisher Leboncoin.
How does the Maxifier acquisition fit into the Cxense portfolio? Leading publishers rely on Cxense technology to target advertising to the most relevant audiences, to get real-time analytics across their sites and mobile apps, and to personalize digital user experiences for visitors and customers. With Maxifier, publishers can add optimization into the mix, and adjust campaigns to maximize yield and revenue.
Today, Cxense securely maintains more than 900 million real-time user profiles across more than 300 customers globally. All of this intelligence leads to two goals: more audience engagement and higher digital revenues.
About Maxifier
Maxifier is the global leader in total performance optimization, enabling premium publishers and media companies to unlock and maximize the value of their inventory. Maxifier’s ADMAX technology is specifically designed to optimize around premium, high-value inventory, bringing visibility, control, transparency, and viewability to the often cumbersome process of campaign optimization. The ADMAX suite reduces the time ad operations teams spend on optimization so they can focus on higher yields, increasing revenue, and securing a greater proportion of future media budgets. With offices in the U.S., UK, Japan, and Russia, Maxifier analyzes 500 billion impressions annually to drive premium inventory and optimization for more than 44,000 campaigns for leading publishers and media companies.
About Cxense
Cxense helps businesses succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for media and e-commerce businesses, and provide users with a better experience. By capitalizing on data to match user preferences and create unprecedented personalization online, companies gain more engaged and loyal users, higher advertising revenue and increased digital subscribership. Cxense is a global company headquartered in Oslo, Norway, with offices worldwide.
Customers include Dow Jones / Wall Street Journal, South China Morning Post, Bonnier, Polaris Media, AEON, Rakuten, Globo, Grupo Clarin, and many more. For more information: www.cxense.com, Twitter: @Cxense. Cxense is listed on the Oslo Stock Exchange with the ticker ‘CXENSE.’
