NEW YORK – 33Across announced the launch of its Real Platform™, the first and only publisher traffic and monetization platform to guarantee the quality of its ads, verifying that impressions are in view and seen by humans, not bots. The platform includes two distinct marketplaces, Real Impact™ and Real Display™. Real Impact guarantees 100 percent viewability and fraud-free placements. Real Display also blocks suspicious traffic and delivers ads above the fold.
We are excited to provide our clients with a solution that guarantees 100 percent in-view and bot-free inventory.
“Many of our clients hold us accountable when it comes to ensuring that specific viewability and brand safety metrics are upheld,” said Lora Parker, chief operating officer, Amnet Group U.S. “We are excited to provide our clients with a solution that guarantees 100 percent in-view and bot-free inventory.”
The 33Across Real Platform addresses the issues of fraud and viewability in three significant ways. First, proprietary, human-centered technology places ads where they are most likely to be seen. Specifically, 33Across’ direct relationships with more than 500 quality publishers enable Real Impact to create ad placements in areas of a site where ads don’t normally appear. This reduces banner blindness and has proven to boost engagement by more than five times, as benchmarked against industry standards.
Second, 33Across has further strengthened its comprehensive publisher evaluation and vetting process. To ensure buyers receive quality inventory, all publishers must pass a stringent twelve-step inventory quality process and ongoing weekly quality monitoring to participate in the Real Platform.
Third, 33Across partnered with industry leader, Integral Ad Science, to optimize and evaluate the quality of impressions sold on the Real Platform. Integral’s solutions utilize the industry’s most innovative technology to verify viewability and avoid fraudulent traffic on the Real Platform.
“Ad fraud and poor viewability have been undermining advertiser trust in the online advertising industry for years,” said Eric Wheeler, 33Across CEO. “Today, with the introduction of our Real Platform, we’ve provided the industry with quality marketplaces supported by our 100 percent in-view technology and sophisticated quality filters that proactively block fraud.”
The 33Across Real Platform has more than 200 active buyer integrations with leading demand side platforms (DSPs), agency trading desks, networks and agencies powering thousands of daily campaigns.
About 33Across
33Across is the first and only publisher traffic and monetization platform to guarantee quality through ads that are 100 percent in-view and viewed by humans Through our advanced technology, and insight into how people view, consume and share content across devices, we enable more than one million publishers to increase revenue and traffic. The 33Across traffic building, insights and monetization tools allow publishers to do what they do best – create great content.
via BusinessWire
