Relationship Reinforces Digilant’s Emphasis on Viewability and Brand Safety
BOSTON – Digilant, a leading global programmatic media company that partners with the world’s leading agencies and brands to provide customized and scalable programmatic media solutions, announced the launch of a strategic partnership with Integral Ad Science (IAS), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media.
This collaboration grants Digilant access to Integral Ad Science’s pre-bid solution, Bid Expert, which has been integrated into Digilant’s proprietary bidding system. The integration improves Digilant’s ability to effectively achieve clients’ target metrics by optimizing for high viewability, brand safe placements, and avoiding serving ads to fraudulent traffic. Through this partnership, Digilant will deliver advertisements via intelligently-purchased inventory that leads to meeting client campaign and business goals while continuing to ensure that key audiences are successfully targeted worldwide.
“We are thrilled to partner with Integral Ad Science to provide an even deeper level of inventory security and brand safety for our clients in markets around the globe and ensure that they are free of concern about fraud while effectively reaching consumers,” said Kim Riedell, Digilant’s SVP of Product and Marketing. “As viewability and fraud continue to be major issues in the digital advertising space, our relationship with Integral Ad Science assures our clients that we are taking every step necessary to combat these issues.”
Digilant has been beta testing with Integral Ad Science’s Bid Expert technology and has already seen strong participation and interest in the integration from existing clients.
“Programmatic advertising is an increasingly critical part of all of our media campaigns. The challenge is keeping brand safety a top priority in an automated world,” said Gary Mak, Media Director at Connelly Partners. “We’re looking forward to this partnership between Digilant and IAS, as it will provide incredible value in our efforts to achieve both campaign and business goals, while optimizing for brand safety and viewability for clients.”
“Digilant’s partnership with Integral Ad Science is great news as we continue to work to provide our brand clients with the highest quality media placements for their programmatic campaigns,” said Emma Coker, Media Strategist at Firehouse. “This integration, coupled with Digilant’s existing technology and data management platform, further enhances our ability to reach the best possible audiences and drive incredible ROI for clients.”
“Integral Ad Science’s partnership with Digilant is another example of digital advertising companies working together to ensure that their clients’ message is reaching their target consumers and not an artificial audience,” said Harmon Lyons, Vice President, Business Development at Integral Ad Science. “We look forward to working with Digilant to continue to implement Bid Expert into its existing technology and enhance the quality of digital advertising delivery for their current and future clients worldwide.”