New media intelligence platform provides marketers with an intuitive tool to interpret consumer behavior across TV, online and social media
AUSTIN, Texas – Leading media intelligence company iQ media announced the launch of a new tool that delivers unique insight into the success of a company’s paid, earned, shared and owned campaigns across television, online and social media.
[blockquote cite=”John Derham, CEO of iQ media” type=”left”]We wanted to create something that transcended niche, boutique analytic dashboards and would allow marketing professionals to understand that the engagement and behavior of the audience is now shown to extend beyond the television, and what they see on TV largely drives that behavior[/blockquote]
This new tool, optiQ, is the first of its kind in the media intelligence space and leverages the power of iQ media’s extensive library of historical and near real-time TV content. optiQ provides in-depth analysis of what’s seen or heard on television alongside consumer behavior and engagement data, such as conversations on Twitter, shifts in web traffic, changes in sales and other important brand metrics.
US consumers currently spend 38% of their day watching television, with 79% of these viewers using tablets, computers or smart phones while watching TV. iQ media has long believed that this behavior directly impacts a brand’s bottom line, and saw a need for a new tool to address the enormous gaps in data between what happens on TV and how an audience interacts with a brand as a result.
“We wanted to create something that transcended niche, boutique analytic dashboards and would allow marketing professionals to understand that the engagement and behavior of the audience is now shown to extend beyond the television, and what they see on TV largely drives that behavior,” said John Derham, CEO of iQ media.
With iQ media’s intelligence platform cliQ, the company is already an industry leader in listening to and analyzing conversations that take place on television, online and social media. With the launch of optiQ, the company is now bringing to market a tool for companies to track not just what is heard on TV but also what is seen. When consumers see a logo or brand on TV, it drives behavior in how people interact with that brand. optiQ tracks this engagement through the product’s image recognition feature, imagiQ.
imagiQ, a first-to-industry image recognition technology, gives marketers an unmatched analysis of how and when their logos or those of their competitors are appearing in broadcast programs. This feature also displays insight into consumer behavior as it relates to the brand’s own web traffic, sales revenue, stock data, call center volume, and other metrics.
Over 10,000 brand and product logos are currently searchable in imagiQ alongside an instant upload feature where companies can add additional brand and product logos for custom insights.
iQ media is also announcing its partnership with Catchoom, a Barcelona-based image and object recognition provider. “We are thrilled to be marrying our award-winning technology with iQ media’s broadcast data to create a first-of-its-kind in line video processing and image recognition tool,” said David Marimon, CEO and co-founder at Catchoom.
optiQ is not just another analytics dashboard for marketers to add to their data arsenal. optiQ gives marketers the ability to see how audience behaviors affect key data points like sales, ecommerce, website traffic and more, every time someone sees or hears about their brand on TV.
Marketers, communications and advertising professionals can learn more about how to leverage optiQ’s industry-exclusive data platform on iQ media’s blog or at iqmediacorp.com/optiQ.
About iQ media
iQ media is a leading media intelligence firm that provides marketing, communications and advertising professionals with better data, deeper analysis and a richer experience in paid, earned, shared & owned media analytics across television, online, social & first party data sources.
iQ media’s premiere suite of analytics tools equip these professionals with the data they need to make smart, forward-thinking decisions about how to manage their brand reputation on television, online and beyond. iQ media has offices in Washington DC and New York City with headquarters in Conshohocken, PA.
About Catchoom
Catchoom, an award-winning cloud-based image recognition technology provider, brings you the tools you need to create digital experiences for the real world in the most natural way possible. Our flagship product CraftAR combines the best image recognition technology with the easiest Augmented Reality (AR) content creation tool. Point a phone or tablet at a real world object to make an AR experience pop up or retrieve links, coupons or other related content.
Founded in 2011, Catchoom works with a number of brands, companies and agencies, including Intel, Condé Nast, TimesMobile and powers leading AR providers. The company is based in Barcelona, Spain. Follow us on Twitter @catchoom.
