Leading data-driven advertising solutions company also appoints Melissa Dickman as Regional Vice President of Sales to promote services to ad agencies and brands on East Coast
NEW YORK – Taptica, the leading mobile user-acquisition platform for advertising agencies and brands, announced that the company has opened offices in New York City. The company also announced the appointment of Melissa Dickman as regional vice president of sales to manage Taptica’s sales initiatives on the East Coast.
“Melissa will be leading our sales efforts in the region. Her advertising expertise and creative and dynamic approach has led to great success for her clients.”
Headquartered in San Francisco, Taptica works with brands, ad agencies and app developers to help them engage and acquire valuable mobile users through its proprietary data-driven algorithm. Taptica’s database includes 200 million user profiles that features more than 100 data points available on each user acquired from more than 10,000 mobile campaigns.
The company recently launched an intuitive, easy-to-use data analytics tool that delivers unprecedented insights into mobile user behavior and demographics for precise mobile ad campaign targeting.
“With increasing interest from New York-based ad agencies and brands in Taptica’s data-driven advertising services, we knew it was the right time to establish a more permanent presence on the East Coast,” said Sigal Bareket, CEO and co-founder of Taptica. “Melissa will be leading our sales efforts in the region. Her advertising expertise and creative and dynamic approach has led to great success for her clients.”
Dickman has nearly 15 years of professional experience in traditional advertising, interactive digital media, mobile and connected TV. Previously, Dickman was director of sales for a leading mobile video ad network where she was responsible for managing relationships with premier advertisers and agencies. She also served as an account director at AOL, Inc. where she solved client marketing needs and packaged comprehensive media campaigns.
“I’m looking forward to leading the sales efforts for Taptica in the region,” Dickman said. “I believe the company has a truly unique offering for brand advertisers and agencies. By working with Taptica, brands will be miles ahead of their competition in leveraging the full potential of mobile advertising.”
Taptica’s New York office is located at 205 E 42nd Street in Manhattan.
Founded in 2011 and recently acquired by Marimedia Ltd, Taptica works with more than 1,000 supply and publishing partners and more than 250 brands and apps. Taptica customers include several premier brands in the gaming, internet radio, travel and retail industries.
To learn more about Taptica, visit www.taptica.com.
If you are interested in speaking with a Taptica representative, please contact taptica@grcprc.net or p. 415-481-1144.
