Shares technology and expertise with marketers
Los Angeles – Connexity, a marketing solutions company that helps retailers reach online shoppers, today announced that it is making its search technology—previously used internally—available to marketers who want to reach online shoppers at scale.
“We have led developments in search marketing for two decades, but primarily used our solutions internally,” says Bob Michaelian, EVP Marketing Services at Connexity, Inc. “Now marketers can leverage all that we have learned and built in our paid search operations to optimize every aspect of their campaigns. With our proprietary bid management, automated keyword generation/landing page selection, and advanced ways to group and structure campaigns, we are now a one-stop-shop for all things search in retail.”
“And we’re not just experts in search technology, we’re dedicated to service,” he adds. “We collaborate closely with our clients to understand the nuances of their business, and then use that knowledge to optimize performance.”
Connexity now offers full management services for the following:
Product Listing Ads: Connexity’s proprietary feed management platform fills in missing product attributes leading to higher acceptance rates and ensures feeds are always up to date in search engines. An improved automated product grouping and a bidding platform increases sales volume and improves ROI. And with a new creative optimization platform, Connexity increases click-through rates by testing different product titles and dynamically eliminating terms that don’t perform.
Search Text Ads: Connexity’s automated keyword generation and scoring technology increases relevant keyword coverage and drives more conversions. Connexity’s ad grouping technology helps create the most efficient campaign structure ensuring keywords are grouped thematically at the right level of granularity. It also adjusts bids on a daily basis using its proprietary bid algorithm. And with its scalable custom creative operation, clients will see improved click through rates on their keywords.
Search Engine Optimization: Built to support large retailers, Connexity’s new platform is the most advanced SEO technology available today and can address complex issues such as:
millions of pages and products; duplicate content; faceted navigation; internal search; deep crawling of product pages; highly competitive generic queries; pagination and quality content.
With real time page scoring, clients now understand the quality of pages in real time and can deliver the right signal to crawlers automatically. Advanced crawler management, crawl log analysis, and dynamic XML sitemap generation help crawlers follow an efficient pattern and focus on the most important content.
“Our Connexity SEO platform connects customers with content at the right moment,” says Mr. Michaelian. “Our team of experts increases organic, qualified traffic to retailers by maximizing the discoverability of their content.”
Last year Connexity managed more than $60 million in ad spending on SEM/PLAs for its owned and operated sites. These 1.8 billion keyword/landing pages for 100 million products generated $1 billion in gross merchandise sales.
Connexity, Inc. (http://www.connexity.com) is a technology driven marketing solutions company that leverages almost twenty years of ecommerce expertise to enable retailers and brands to understand their consumers better, acquire new customers efficiently, and increase sales. For retailers, Connexity offers a range of marketing solutions including search marketing, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. For marketers and their agencies, Connexity delivers targeted audiences on any device through a programmatic media buying platform.
Headquartered in Los Angeles, the company operates sites and business services in the United States, the United Kingdom, France and Germany including Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld. Connexity, Inc., formerly Shopzilla, Inc., is owned by Symphony Technology Group (STG).
