Deal Facilitates Delivery of Relevant Advertising to Consumers
NEW YORK – Leading online data marketplace Datonics has announced that it has added engage:BDR, a comScore top-ranked digital advertising company, to its list of partners. The relationship will allow engage:BDR to deliver relevant data-driven advertising to target customers on behalf of its clients.
Datonics’ 350+ pre-packaged and unlimited number of custom keyword-derived segments, based on consumers’ recently conducted searches for products and services, enable marketers to engage with consumers who are most likely to respond to their offering. This unique and proprietary data set will help engage:BDR-enabled marketers maximize performance against KPIs via precise online ad campaign targeting.
“We are excited about this partnership as we look forward to providing engage:BDR’s advertisers with access to our unique and proprietary data,” said Michael Benedek, CEO of Datonics. “Data is a key differentiator in digital advertising. Datonics builds high-performing, proprietary data sets, and we look forward to helping engage:BDR maximize the performance of its advertisers’ campaigns.”
“These data segments allow our users precision in their campaigns,” said engage:BDR President & CEO Ted Dhanik. “When overlaid with our reach, which has been measured at hitting 97% of unique US Internet users, we are creating the perfect marketplace in which target audiences not only live, but are identifiable. This eliminates wasted spend on irrelevant users while still being vastly scalable,” he added.
Datonics (www.datonics.com), a subsidiary of AlmondNet, is the Internet’s leading aggregator and distributor of highly granular and proprietary search, purchase-intent, and life-stage data. Datonics’ 350+ pre-packaged segments and unlimited number of custom keyword-derived segments facilitate the delivery of highly relevant, privacy-sensitive ads to consumers on all of their devices. Datonics is headquartered in New York City with a research and development center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI).
About the AlmondNet Group
Established in 1998, the AlmondNet Group is an industry leader and pioneer in privacy-friendly, targeted advertising. The parent company AlmondNet Inc., which has developed an extensive suite of industry-leading targeted advertising solutions and products, is focused on R&D and the licensing of its extensive portfolio of enabling technology and intellectual property, covering numerous areas of the targeting landscape and ecosystem, including profile-based bidding, behavioral targeting, online and offline data monetization, addressable advertising, and multi-platform advertising. In addition to Datonics, Intent IQ (www.intentiq.com), a leader in cross-platform addressable advertising, is an AlmondNet subsidiary.
engage:BDR is digital advertising company that combines time-tested media expertise with groundbreaking technology to offer results-driven solutions to advertisers. These premium solutions include an integrated, full-service model as well as First-Impression Marketplace, a pioneering platform in the programmatic-direct space that includes a premium Buy-Side Platform and lightning-fast ad server.