SANTA BARBARA, Calif. – StreamTrack, Inc. (STTK) (“StreamTrack” or the “Company”), announced that it has entered into an Agreement with Integral Ad Science (IAS), the leading global provider of actionable intelligence for buyers and sellers of digital media, to provide brand-safety and viewability measurement solutions across StreamTrack’s platforms. The integration with IAS makes StreamTrack one of the first internet radio platforms to implement measures to monitor its traffic for brand safety and Viewable Impression Measurement Guidelines proposed by the Media Rating Council (MRC).
“The video ad industry is evolving rapidly. On March 31, 2014 the Internet Advertising Bureau (IAB) came out with 3MS guidelines that provide guidelines for ad viewability as well as other key performance metrics in an effort to improve quality as well as identify and limit fraud.”
Since launching the industry’s first preventative brand safety solution in 2009, powered by constant growth and innovation, Integral has built a global media valuation platform that is integral to the buying and selling of quality media. It focuses on a comprehensive solution set that enables advertising to appear in quality environments where they receive quality exposure — and rewards the sell side for providing quality media. It helps drive improved visibility, efficiency, and ROI for players across the digital media landscape. Its media valuation platform is the only technology that scores and evaluates overall media quality on a page level measuring: brand safety, ad viewability, page context, ad clutter, ad collisions, suspicious activity and professionalism. Integral is headquartered in New York City with operations in San Francisco, London, Tokyo and Sydney.
StreamTrack CEO Michael Hill stated:
“The video ad industry is evolving rapidly. On March 31, 2014 the Internet Advertising Bureau (IAB) came out with 3MS guidelines that provide guidelines for ad viewability as well as other key performance metrics in an effort to improve quality as well as identify and limit fraud.
3MS is focused on five areas: defining impressions; establishing audience currency; creating a standard classification of ad units; defining ad performance metrics, and establishing brand attitudinal measures.
The integration with IAS gives us great detail into these areas. We are using this information to fine tune our best practices, increase quality for advertisers, block fraudulent traffic from reaching our site(s) and to keep us at the lead of the fast evolving video ad industry.”
About StreamTrack, Inc. StreamTrack, Inc. (the “Company”) is a digital media and technology services company. The Company provides audio and video streaming and advertising services through its RadioLoyalty™ Platform (the “Platform”) to over 5,500 internet and terrestrial radio stations and other broadcast content providers. The Platform consists of a web-based and mobile player that manages streaming audio and video content, social media engagement, display and video ad serving within the web player and is also capable of replacing audio ads with video ads within the web player in a live or on-demand environment. The Company offers the Platform directly to its broadcasters and integrates or white labels its technologies with web-based internet radio guides and other web-based content providers. The Company is also continuing development of WatchThis™, a patent-pending technology to provide web, mobile and IP television streaming services that are e-commerce enabled within streamed content.
For more information visit: http://www.streamtrack.com or http://www.radioloyalty.com
