Partnership Will Power Commercial Opportunities in Channel 4’s 4Now, the Innovative 2nd-Screen App for iOS Devices
Barcelona: justAd, developer of the leading self-service platform for rich-media mobile advertising, announces today at the Global Mobile World Congress in Barcelona that it has been selected as the preferred rich media mobile advertising partner for 4Now – Channel 4’s innovative 2nd-screen app for iOS devices. The partnership will allow Channel 4 to easily create, distribute and analyze rich media mobile ad campaigns for their respective brands, without any coding.
‘We are excited that our advertisers can now leverage such a comprehensive yet intuitive ad platform for the creation of innovative ad campaigns. We’ve selected to partner with justAd for two main reasons: simple integration to existing systems and the richness of their advertising platform – both answer many of the creative ideas we had, and will have moving forward’, said David Amodio, Digital & Creative Leader at Channel 4.
justAd Studio, the company’s self-serviced ad production platform, is the most comprehensive in the industry offering more than 50 different widgets and triggers. These widgets expose every aspect of the smartphone via drag & drop interface, facilitating the creation of rich-media mobile ads which take advantage of the device’s capabilities such as camera, accelerometer, location-based, multi-touch screen, click-to actions and many others.
According to eMarketer, mobile ad spending in the UK alone reached £1 billion in 2013, expecting to reach £1.6 billion and £2.3 billion in 2014 and 2015, respectively, while opening up huge opportunities for advertisers and publishers alike. The UK mobile advertising market is second only to the US, which is expected to reach $13.1 billion in 2014 and $18.6 billion in 2015.
Tsvika Vagman, CRO at justAd, congratulated Channel 4 on their selection and successful launch of 4Now: ‘It’s exciting to see customers making the most out of our advertising platform, creating mobile rich media ad campaigns. Channel 4’s 4Now app provide one-of-a-kind 2nd-screen experience and our platform will enable Channel 4 advertisers to engage seamlessly with the viewers, in the context of what they’re watching, on mobile and tablet devices’.
Channel 4 is one of many premium publishers taking advantage of justAd self-service advertising platform providing brands innovative rich-media solution. The code-less solution coupled with a top-notch customer service, minimizes the creation process of innovative and engaging ad campaigns. In 2013 alone, more than 200 mobile ad campaigns were created using justAd Studio, generating more than 500 million impressions in 30 markets around the world.
About Channel 4
Channel 4 is a publicly-owned, commercially-funded, not-for-profit public service broadcaster and has a remit to be innovative, experimental and distinctive. Its public ownership and not-for-profit status ensure all profit generated by its commercial activity is directly reinvested back into the delivery of its public service remit. As a publisher-broadcaster, Channel 4 is also required to commission UK content from the independent production sector and currently works with over 400 creative companies across the UK every year. In addition to the main Channel 4 service, its portfolio includes: E4, More4, Film4, 4Music, 4seven, channel4.com, video-on-demand service 4oD and standalone digital projects.
Founded in 2009, justAd develops the leading self-service advertising platform that enables advertisers to create highly engaging rich media ads for mobile and tablet devices, without the need for custom coding, server-certification nor testing.
justAd Studio, the company’s ad production platform for the creation of IAB standard and bespoke ad units, is being used by hundreds of advertising professionals around the world – from DSPs, mobile ad networks and full service agencies to SSPs, mobile publishers and web publishers. Once created our ads are pre-certified with the majority of programmatic and mediated platforms in the world, allowing for a true self-service experience. Create once, traffic everywhere.
Headquartered in Tel Aviv, with a sales office in NYC, justAd serves clients in over 30 countries, generating hundreds of millions of ad impressions a month.