Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform
NEW YORK – ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, today announced the company is expanding its operations to the West Coast and has hired advertising industry veteran Nate Feduska as Vice President, Advertising Sales. Feduska hails from Amobee where he was responsible for working with performance and brand marketers and their agencies to drive sales and user engagement through the mobile channel. Prior to Amobee, Feduska worked at Yahoo! and Microsoft Advertising.
“As consumers shift more of their spending to mobile, we have seen the demand for our mobile retargeting platform explode,” says Evan Schwartz, CEO of ActionX. “With Nate’s expertise in the mobile ecosystem and deep relationships with agencies and brands, we’re excited that he’s going to be leading our expansion to the West Coast.”
As Vice President of Advertising Sales, Nate Feduska will be responsible for growing the ActionX West Coast team, along with building and expanding ActionX’s relationships with brands and agencies. ActionX was recently chosen as one of Forbes’ Top 100 Most Promising Companies for the unique platform it offers brands to grow mobile engagement and revenue.
“I was drawn to ActionX because everyone shares the same passion for mobile advertising and delivering great results for our clients,” says Nate Feduska, VP Advertising Sales. “A lot of my experience is working for companies with global reach like Amobee and Microsoft Advertising, and when I looked into the ActionX platform and saw what it was capable of, I knew that this was an organization that will have exponential growth.
ActionX was built to transform the way companies drive revenue through the exploding mobile channel. The ActionX platform connects the dots between mobile customer acquisition and mobile retargeting giving brands the tools they need to drive revenue. Founded by seasoned e-commerce veterans, ActionX is backed by SoftBank Capital, Verizon Investments, Lerer Ventures, AOL Ventures, Golden Venture Partners and other top industry leaders. For more information visit www.actionx.com.