RedMas ad network awarded exclusive representation of Demand Media’s branded digital advertising solutions in key countries in Latin America
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a leading digital content & media and domain services company, announced a digital advertising partnership with Cisneros Interactive’s RedMas, one of the leading online advertising networks serving the Latin American markets. Under the agreement, RedMas will be awarded exclusive representation for the branded digital advertising solutions available on Demand Media’s site, eHow en Español, in key countries in Latin America.
“This product is an excellent complement to RedMas’ existing product line, and will significantly improve our offering of top quality branding solutions, especially those targeting young women and mothers.”
“Our international sites are experiencing explosive growth, particularly eHow en Español, which has increased its unique visitors nearly six-fold from the previous year and now attracts more than 25 million monthly uniques1. Our partnership with RedMas significantly expands our digital advertising footprint in the fast-growing Latin American market. The biggest brands and advertisers in the region will now have access to premium, affluent and intent-driven audiences ready to take action on advertisers’ contextually relevant messages,” said Stewart Marlborough, executive vice president of media at Demand Media.
Demand Media will provide training to RedMas’ sales force across the territory to assist them in offering eHow en Español’s wide array of digital advertising solutions – custom content, branded sponsorships and high impact, rich media units – to brands in the region that want to connect with consumers who are looking for practical, actionable content for real life. With its extensive knowledge of the local markets and their considerable experience working with leading brands, such as Netflix, P&G, Sony, Coca-Cola, Nissan, Renault, Claro, Nokia, ReMas will be able to tailor these packages to align advertiser and consumer needs. The Latin American partnership covers the following countries: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.
“Representing inventory from eHow en Español provides RedMas with the opportunity to meet the increasing demand for more premium branded inventory from advertisers in the region,” emphasized Victor Kong, president of Cisneros Interactive. “This product is an excellent complement to RedMas’ existing product line, and will significantly improve our offering of top quality branding solutions, especially those targeting young women and mothers.”
According to eMarketer, Latin America is second only to the Middle East and Africa as the fastest-growing digital advertising market in the world. In its 2013 Media and Entertainment report, PricewaterhouseCoopers predicts that the Latin American advertising market is expected to reach $2.9 billion in 2014 and continue to grow at an annual rate of 18.5%.
ABOUT DEMAND MEDIA: Demand Media, Inc. (NYSE: DMD) is a leading digital content & media and domain services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com
ABOUT REDMAS: RedMas, a Cisneros Interactive company, is one of the leading digital advertising networks in the U.S. Hispanic and Latin American markets. It began by pioneering the way brands and content owners interact with the U.S. Hispanic audience via mobile devices. RedMas offers online advertising solutions, especially contextual advertising such as In-text, In-image and Related Tags. RedMas has 20,000 publishers and reaches an online and mobile audience of over 72 million unique users in the region.
ABOUT CISNEROS INTERACTIVE: Cisneros Interactive is a corporate division that groups all of Cisneros’ global digital initiatives, which are focused in two areas: Digital Advertising and Electronic Commerce (e-commerce). In Digital Advertising, it has RedMas, the online advertising business unit with more than 72 million unique users per month the U.S. Hispanic and Latin American markets, and Adsmovil, the region’s leading mobile advertising network. In e-commerce, Cisneros Interactive holds interests in various companies around the world, such as Cuponidad, Mobly, Open English USA, idea.me, among others.
Cautionary Information Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Statements containing words such as may, believe, anticipate, expect, intend, plan, project, predict and estimate or similar expressions constitute forward-looking statements. Forward-looking statements involve various risks and uncertainties and statements regarding Demand Media’s future financial performance are based on current expectations, estimates and projections about our industry, financial condition, operating performance and results of operations, including certain assumptions related thereto. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Information about potential risk factors that could affect our operating and financial results are contained in our annual report on Form 10-K for the fiscal year ending December 31, 2012 filed with the Securities and Exchange Commission (http://www.sec.gov) on March 5, 2013, as such risk factors may be updated in our quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, including, without limitation, information under the captions Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations. We do not intend to revise or update the information set forth in this press release, except as required by law, and may not provide this type of information in the future.
1 Demand Media Internal company data