Portugal to Lead New Product Rollout of PulsePoint’s Custom Programmatic Solution
New York, NY – Scott Portugal has been promoted to the newly created role of SVP, Programmatic and Strategic Alliances and is responsible for spearheading PulsePoint’s Custom Programmatic Solution (CPS) an offering that allows advertisers to execute campaigns using highly customized audience and content segments with the scale and efficiency of its global programmatic exchange.
“Scott’s in-depth knowledge of and passion for the programmatic marketplace is unmatched, making him the perfect person to lead the rollout of CPS,” said Sloan Gaon, CEO of PulsePoint. “We’re excited to see him take on this new role.”
In his new role, Scott will be reporting to Sloan Gaon, CEO of PulsePoint. Scott formerly ran global business development for PulsePoint. Prior to PulsePoint, Scott was Chief Revenue Officer for TRAFFIQ, a leading media-buying platform, where he created partnerships with leading agency holding companies as well as helped launch TAFFIQ L.A. their Latin American joint venture.
Previously Scott was Vice President, Publisher Services at TACODA, an AOL company. He also held various business development roles at InterActive Corp and helped found the Investor-Reach Advertising Network.