Company’s intent-driven audience is ideally suited for real-time access for advertisers
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a leading content & media and domain name services company, announced that its selling efforts will be focused exclusively on the Company’s premium programmatic offering. This offering makes it easier for advertisers to customize placement, audience and budget parameters for each campaign. While this decision will result in the elimination of Demand Media’s premium display salesforce, the Company will continue to work with a select group of strategic advertisers to service existing premium display campaigns.
“We see significant opportunity to enhance our consumer experience through increased investment in content and product innovation and are actively hiring across the organization to support this strategy.”
“Our audience is ideal for this type of advertising. They come to our sites when they are ready to take action, and this move will facilitate advertisers reaching them at precisely that moment,” said Shawn Colo, interim chief executive officer of Demand Media. “We see significant opportunity to enhance our consumer experience through increased investment in content and product innovation and are actively hiring across the organization to support this strategy.”
Demand Media’s premium programmatic offering gives advertisers a more efficient and flexible option for accessing more than 80 million unique visitors that make up Demand Media’s intent-driven audience across its owned and operated network. Advertisers now have preferred access to inventory, flexible pricing options and the advantage of proprietary audience targeting within more than 3,000 available segments. Demand Media has the largest Home & Garden audience in the US and is in the top 10 in several other commercial categories.1
1 comScore, December 2013
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a leading digital content & media and domain name services company that informs and entertains one of the internet’s largest audiences, helps advertisers find innovative ways to engage with their customers and enables publishers, individuals and businesses to expand their online presence. Headquartered in Santa Monica, CA, Demand Media has offices in North America, South America and Europe. For more information about Demand Media, please visit www.demandmedia.com.