Top Industry Creative Executives will participate to help Pioneer New Methods of User Engagement
CAMBRIDGE, Mass. – Celtra Inc., the industry leader for mobile display ad creation, serving and analytics, announced the formation of the Celtra Creative Directors Council, an elite group of independent advertising creative directors that will participate in helping move the mobile ad space forward, as traditional advertising budgets continue to shift increasingly to mobile channels in 2014.
“We are excited to assemble this elite group of industry leading creative directors to help us conceptualize, develop and launch some of our newest, most innovative and next generation product innovations that will move the industry forward”
The Creative Directors Council will gain “first look” access to Celtra’s mobile rich media AdCreator platform as well as discuss key challenges brands face in their mobile advertising campaigns with a focus on how to maximize user engagement and performance. The Council will share industry best practices, test and provide feedback on new mobile ad units via the Celtra platform and suggest solutions to meet the industry’s most significant challenges.
The Council will be Chaired by industry veteran Alan Schulman, Chief Creative Officer of SapientNitro NY, for a two-year term. Known both as a creative innovator and thought leader in the evolution of branded storytelling for new and emerging digital platforms and devices, Schulman earned the distinction of 2011 Creative ALL STAR by OMMA Magazine and has been noted as an innovator in display ad formats – including having served as a judge for the IAB’s Rising Stars Display and Tablet initiatives. Schulman will be joined by a “who’s who” of creative leaders in the agency space including:
- Frédéric Bonn, Executive Creative Director, JWT New York
- Ed Brojerdi, President & Co- Chief Creative Officer, KBS+
- Steve Nesle, Executive Creative Director, Blast Radius
- Lincoln Bjorkman, Global Chief Creative Officer, Wunderman
- Kinney Edwards, Executive Creative Director, Tribal Worldwide NY
- Others to be named
“In my view, Celtra is the one mobile platform that has emerged in our industry which is truly creatively led. I am honored to lead such a council of forward-thinking creative executives in our space that will work to help Celtra move the mobile advertising industry forward beyond the banner in a way that takes user engagement and mobile content effectiveness to the next level,” said Mr. Schulman.
The Celtra Creative Directors Council will meet three times annually to provide beta feedback and input to Celtra on the company’s newest products to help guide development and continued innovation relative to new features and functionality.
“We are excited to assemble this elite group of industry leading creative directors to help us conceptualize, develop and launch some of our newest, most innovative and next generation product innovations that will move the industry forward,” said Mihael Mikek, Founder and Chief Executive Officer of Celtra. “We are delighted to found this council as an important strategic initiative that will support our vision to constantly strive for better ads, deeper insight into campaign performance and campaign optimization.”
About Celtra Inc.
Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 30 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra’s unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
Celtra is headquartered in Cambridge (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI).