Blends Real Time 1-to-1 Display, Video, Social, Mobile, Email and Digital TV campaigns; Doubles Return On Ad Spend for eCommerce Companies
NEW YORK – SeeWhy, Inc., the real time remarketing company, announced the availability of SeeWhy Ad Manager, a new SaaS solution for retailers and ecommerce companies that want to maximize conversion by orchestrating cross-channel display, video, social, mobile, email and digital TV remarketing campaigns. The new product delivers the highest return on investment in ecommerce, and doubles the return of single-channel campaigns by executing real time remarketing campaigns that nudge customers back to the website to buy.
SeeWhy unveiled Ad Manager today at NRF Big Show 2014 in New York City, where the company is exhibiting (Booth #502) and speaking about Unlocking Mobile Conversions, along with Gilt Groupe, Crate and Barrel, and Kiehl’s Since 1851.
SeeWhy’s products create rich behavioral profiles of shoppers that span multiple website visits, triggering 1-to-1 real time personalized campaigns and automating the optimal combination of message, channel, media and budget based on each visitor’s real time value, intent and point on their path to purchase.
SeeWhy Ad Manager uses Real Time Bidding (RTB) to target ad spend on the highest value visitors and makes campaigns more cost-effective by bidding on, buying and measuring only the ad space needed. Retargeting these key customers with high-quality media within seconds of a website visit drives dramatic increases in conversions, especially when coordinated with other remarketing channels such as real time email. Retailers can further reduce ad budget waste by focusing on segments where no email can be sent.
“Most ad retargeting is unsophisticated, leveraging a single channel and based on relatively little knowledge about the individual. Ad Manager is leaps ahead by executing optimal campaigns for individual website visitors in real time across channels, generating the highest return on ad spend. Our behavioral profile capability enables allocation of budget in real time to those who present the best ROI. Targeting shoppers cross channel right after a website visit, vs. a non-real time approach, leads to 300% – 500% increases in revenue,” said SeeWhy Chief Strategy Officer Charles Nicholls.
Brands and retailers are increasingly frustrated with the lack of transparency in advertising. Further, today’s ad industry norms use view-through or click-through attribution models that disregard the impact of other marketing. SeeWhy Ad Manager eliminates these issues by showing exactly where brands are making money through advertising, and where they are not. The software uses a control group to measure performance, so that only the lifted revenue is measured by the campaign. By measuring the lift across channels, the true contribution of each campaign element can be easily seen.
Personalized Display Ads Connect with the Best Customers
Dispelling the myth that RTB is only used for remnant inventory, Ad Manager targets the highest value website visitors in real time, on premium media, driving off-the-charts ROI. SeeWhy’s rich behavioral profile data enables online brands to target specific onsite behaviors and trigger a combination of remarketing campaigns across channels to boost conversion. Ad Manager provides the information needed to prioritize the most valuable website visitors and create holistic campaigns to win them back. The software calculates exactly how and when to serve up ads, bidding for ad space in real time, and only buying what’s needed – eliminating risk of being stuck with excess ad inventory.
Omnichannel Marketing Campaigns
Ad Manager offers deep integration to help marketers deliver omnichannel campaigns that connect the brand with customers at the moments that matter most. Integrated with SeeWhy’s Conversion Manager and Browse Manager products, Ad Manager orchestrates automated shopping cart recovery campaigns leveraging display ads and email to reach customers across channels and win them back.
Additional benefits of SeeWhy Ad Manager include:
- Real Time – Targets visitors immediately when they leave the site, while still interested in the products.
- 1-to-1 Targeting – Focuses an ad budget where it really matters, driving the highest ROI.
- Reach – Reaches 99% of the U.S. consumer population.
- Transparency – Measures using a control group, to gauge exact revenues for each campaign.
- Maximum Efficiency – Uses RTB to buy only the ad space needed, making campaigns more cost-effective and ensuring no unwanted media buys.
- Quality Assured – Leverages the Interactive Advertising Bureau (IAB) Quality Assurance Guidelines (QAG) integrity scheme, ensuring ads are only seen in appropriate context.
- Easy-to-Implement – One pixel tag simplifies implementation across all SeeWhy products.
SeeWhy is the leading real time remarketing company. More than 4,000 of today’s top brands and retailers choose SeeWhy’s products to rapidly improve conversion rates by automatically triggering the right marketing message on the right channel at the right time to drive conversions. The company’s eCommerce conversion platform, SeeWhy CORE™, pre-integrates with more than 40 of today’s top ad, ecommerce, email service providers, web analytics services, and social networks to create a single automated platform for optimizing each website visitor’s path to purchase. SeeWhy’s products deliver the highest ROI in eCommerce, recovering more than a billion dollars annually in lost sales for leading companies like adidas, Bare Escentuals, Columbia Sportswear, Guthy-Renker, L’Oreal and The Land of Nod.