Industry veteran to deploy cross platform expertise on key accounts
LONDON – Xaxis, the world’s largest programmatic media and technology platform, announced the appointment of Damien Hodge as Director of Client and Agency Development at Xaxis UK. Hodge joins Xaxis from its GroupM agency partner, MediaCom.
“His understanding of TV, digital and mobile will be of huge value, ensuring that our clients fully realise the benefits and efficiencies of programmatic buying across all screens.”
“I am delighted to have Damien join our UK leadership team as we continue to roll out innovative advertising solutions that leverage our unique data and technology assets,” said Nicolas Bidon, Managing Director, Xaxis UK. “His understanding of TV, digital and mobile will be of huge value, ensuring that our clients fully realise the benefits and efficiencies of programmatic buying across all screens.”
Prior to joining Xaxis, Hodge was Joint Head Of Marketplace at MediaCom, where he created and led a department tasked with joining up buying across all media through best-in-class digital integration. A MediaCom veteran of 12 years, Hodge had previously held positions including Head Of Digital for MediaCom Investment and Head of Digital Trading. He began his career at MediaCom as a TV buyer, rising to TV Associate director, responsible for clients including VW Group, Subway, Boots and RBS Retail.
“Brands are just beginning to tap the vast potential of the programmatic space and I look forward to working with our clients to help them take full advantage of the entire programmatic toolkit,” said Hodge. “Xaxis continues to set the pace for the industry and I am looking forward to helping grow this exciting market.”
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America. For more information, visit www.xaxis.com.