Ad Tech Leader Launches Video Functionality Providing the Only Programmatic Solution to Deliver Advertising Across Display, Mobile, and Tablet
New York, NY - PubMatic, a leader in the advertising technology industry, today announced the launch of its proprietary video ad serving technology, providing the industry’s first cross-platform solution to deliver video advertising across display, mobile, and tablet in real time. This addition solidifies PubMatic’s commitment and position in the marketplace, setting a new standard with the industry’s first truly all inclusive technology platform.
“With real time video representing the next frontier in ad tech’s evolution, we are proud to say that we now provide the industry’s only ‘One Platform’ solution for premium publishers and leading brands to engage with consumers across every screen and every ad format,” said Kirk McDonald, President of PubMatic. “With such an immense opportunity for growth, underscored by IDC’s projections of global RTB spending reaching $20.8 billion in 2017 we’re excited to give our publishers and partners the latest tools and strategic services not only to navigate today’s media landscape, but also to stay ahead of the curve.”
PubMatic’s new video division boasts an experienced team led by Stephanie Gaines, a former TV network executive from CBS, that is ready out of the gate to help premium publishers and demand partners navigate the complex video distribution arena. PubMatic’s video capabilities will come with a truly consultative approach, delivering best-in-class solutions that include the ability to optimize video assets, prioritize platform adoption, generate actionable insights for companies’ external and internal clients, and provide updated reporting and analytics.
“With new developments in emerging technologies like mobile and video for consumers in today’s media landscape, it’s important that we work alongside our publishers and brands to help them engage with this immersive content,” said Bob Walczak, GM, Mobile & Video. “PubMatic is constantly at the forefront of industry-first solutions, and our team is proud to play a role in growing a crucial and up-and-coming division within ad tech.”
Moving further into 2014, PubMatic will look to extend its video capabilities, moving from solidifying an infrastructure to transact video advertising to focusing on robust analytics and reporting, brand controls and safety, audience extension and syndication and auction mechanics. PubMatic’s video solutions are now available globally.
PubMatic is the technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Our innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.