NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, announced the addition of real-time dynamic ad creative capabilities for Facebook Exchange (FBX) within its Digital Marketing Suite (DMS). This new Dynamic Creative functionality allows marketers to serve consumers a personalized ad that aligns with their interests on Facebook inventory, through the Facebook Exchange (FBX).
This update to the DMS provides a seamless, integrated way to display relevant messages to consumers on Facebook by displaying products they have engaged with or demonstrated interest in. Dynamic Creative provides greater relevancy for advertisements and better results for marketers.
- Customize ads in FBX with dynamic product details in real-time, including ad headline, body text, url, image, and price.
- Real Time Bidding allows marketers to bid only on impressions that meet key campaign criteria
- Smart bidding logic to adjust bids based on various inputs including IgnitionOne’s proprietary Engagement Score
Facebook Exchange and Dynamic Creative support is backed by IgnitionOne’s powerful best-in-class DSP capabilities, one aspect of the IgnitionOne’s integrated Digital Marketing Suite that helps marketers spend smarter, work easier and improve performance. These solutions help marketers manage and optimize paid and natural search, display and Facebook advertising, supported by cross-channel attribution alongside site optimization capabilities that present the right message at the right time to website visitors. IgnitionOne is part of Facebook’s Preferred Marketing Developer (PMD) program for Ads.
IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing Suite (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross-channel attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users on and off their website.
IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, DIRECTV, Ann Taylor, La Quinta, and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.