The latest version of Adap.tv’s Audience Path platform for advertisers is now available to customers. Highlights from the latest cycle of product upgrades include expanded support of Nielsen’s and comScore’s measurement solutions.
These solutions are available directly from the Adap.tv platform through the video ad industry’s first App Center. Details of key features are as follows:
Expansion of the Nielsen OCR and comScore vCE app in more global markets
The programmatic video phenomenon is not limited to the US and UK – video is going global, and the need for technology that can scale as quickly is key to capitalising on that growth.
To that end, Adap.tv is has announced an expanded roll-out of the Nielsen Online Campaign Ratings (OCR) and comScore validated Campaign Essentials (vCE) apps in its App Center, a centralised place to discover, integrate and manage best-in-breed ad technologies for TV and video.
Available earlier this year in the United States and United Kingdom, Nielsen’s OCR is now available in Australia and all global markets where Nielsen is supported. Users in those regions can access and activate OCR to offer audience guarantees based on Nielsen’s measurement methodology.
comScore’s validated Campaign Essentials (vCE) is also available in the US, UK and Australia through Adap.tv’s App Center. With vCE, Adap.tv’s clients can take advantage of deeper campaign insights into the composition of target audiences, in-flight reporting and daily alerting for convenient and effective video ad campaign management. The comScore integration ensures that Adap.tv’s global clients will be among the first to access future upgrades to the vCE ad delivery validation solution.
Support for third-party login credentials within Nielsen OCR app
Simplifying the user experience is really important to us. Nobody wants to have to use multiple different websites and services to get things done. To that end, customers can now use their own Nielsen account to track campaigns running through the Adap.tv Audience Path console when installing the Nielsen App.
This simplifies the reporting process for our users, integrating Nielsen’s solutions directly into the Adap.tv platform for a more seamless experience. Customers will use their account relationship with Nielsen to pay them for the use of the Nielsen OCR app.
Updates to comScore’s vCE App to support viewability
Adap.tv has expanded its app support of comScore’s vCE to include viewability. Customers can now use the same comScore vCE app for both audience measurement and viewability. This update also includes campaign-level installation of the comScore vCE app, which provides additional flexibility for advertisers when choosing key performance indicators for their video campaigns.
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan and the UK.