RALEIGH, NC and NEW YORK, NY – Arcametrics and Direct Agents have joined forces to offer full custom lookalike audiences to clients of the Direct Agents RTB Trading Desk.
Direct Agents client campaigns can now target individuals scored for a high probability of converting on a specific offer, wherever the individual happens to be browsing. Lookalike targeting provides greater reach to an offer’s best prospects, resulting in significantly higher campaign ROI.
The Arcametrics platform creates full custom lookalike audiences, using advanced predictive analytics and 20,000 consumer attributes, in under 5 hours. It is designed to plug into DSPs, DMPs, trading desks and other ad management platforms.
The Arcametrics platform is one of several cutting-edge targeting capabilities that Direct Agents is incorporating into its technology stack, with the aim of creating a best-of-breed trading desk specifically designed for performance-driven campaigns.
About Direct Agents
Direct Agents is a full-service digital marketing agency specializing in customer acquisition solutions across multiple channels. For over a decade, Direct Agents has provided leading brand advertisers with custom performance-based campaigns including Scholastic, Lending Tree, Samsung, and Amazon Local. For more information about Direct Agents, please visit www.directagents.com.
Arcametrics is an audience targeting technology provider based in the Research Triangle of North Carolina. The company’s flagship lookalikes modeling platform creates full custom audiences using advanced predictive analytics and 20,000 consumer attributes, in under 5 hours. For more information visit www.arcametrics.com.