The leader in rich media on television creates scalable, social, addressable, and commerce enhancements for connected television
NEW YORK – BrightLine, the leading provider of rich media advertising on television, announced the availability of its proprietary suite of interactive, rich TV ad products for connected television platforms. The company’s universal design and execution framework, which has been providing marketers national scale in interactive television for years, now includes the next generation of TV services enhanced with “connectivity.” This new offering will enable an even more turnkey experience for marketers, and a substantially upgraded one for consumers.
“It’s our decade-long commitment to enhancing consumers’ experience with TV advertising, and the proven ability of our rich media TV ad solutions to boost effectiveness, that make the virtually limitless capabilities TV connectivity ushers in so exciting and powerful for marketers, consumers and the industry”
BrightLine’s rich media experiences for television have been compatible and running on all available national platforms including DirecTV, Dish Network, AT&T U-Verse, Verizon FiOS, Cablevision, and others. They have provided advertisers the ability to convert viewers’ encounter with 30-second commercials into deep, rich, extended brand interactions. Experiences include long-form video libraries, branded games, recipe galleries, exclusive offers, interactive look-books, personalized recommendation tools, car-builders, and other rich interactivity that BrightLine provides.
As of December 2013, BrightLine is proud to announce that it’s universal design and execution platform will now be compatible across the connected TV universe, covering smart TVs, connected consoles, and newly connected boxes from traditional cable/satellite/telecom distributors.
“BrightLine’s rich media TV solutions have been providing us with scalable, cross-platform TV ad engagement for years; it helps us ensure we extract maximum value from our TV impressions/dollars now that viewer behavior has changed so much. The Internet has brought interactivity to so many things, it’s only natural that viewers would love the opportunity to interact with great advertising content,” said David Rubin, Marketing VP, Unilever Hair US.
BrightLine is the standard for marketers and agencies looking for universal design and execution across a national footprint, covering the array of interactive TV platforms reaching over 90 million homes and counting. Top clients include L’Oreal USA, American Express, General Motors, Unilever, and many others, executed in partnership with leading media agencies.
“It’s our decade-long commitment to enhancing consumers’ experience with TV advertising, and the proven ability of our rich media TV ad solutions to boost effectiveness, that make the virtually limitless capabilities TV connectivity ushers in so exciting and powerful for marketers, consumers and the industry,” said Jacqueline Corbelli, Co-founder, Chairman and CEO of BrightLine. “What’s next for TV as an ad medium? There’s no question that it is one, singular rich experience consumers have with your brand, seamlessly integrated into the ways we spend the 30+ hours a week watching TV on our television.”
Headed by CTO, Keith Gelles, a pioneer in creating rich media online and a co-founder of PointRoll, the new suite of BrightLine rich media TV products includes an array of new enhanced functionality including:
- Social connectivity – enabling dynamic integration of feeds from all popular social networks/applications, and the ability to share via remote control
- Dynamic content – content and messaging targeted to viewers based on prior behavior and household demographic data
- Commerce – the ability to make purchases on TV
- Rich, real-time data – in addition to richer data feeds, clients can also embed partner tags of their choice
- Real-time optimization – long a bugaboo of advertisers in iTV more broadly, BrightLine’s next-generation of ad products can be optimized/updated in real-time
“We believe connectivity and HTML5 TV experiences are the future of advertising, not fragmented attempts to retrofit solutions to a dying infrastructure and outdated technology. In response, BrightLine has, and will always offer, cutting edge, seamless scalable solutions with proven results. TV connectivity and HTML5 are natural extensions and enhancements to the solutions BrightLine has been providing customers for the last ten years,” said Keith Gelles.
“BrightLine’s expanded product offering provides the things marketers love about digital, only with deeper engagement and more options, and the reach they love about TV,” according to Rob Aksman, Co-founder and Chief Experience Officer, BrightLine. “The injection of connectivity and HTML5 into BrightLine’s already vast portfolio of products further expands the options for providing a level of richness on TV we know marketers, and more importantly viewers, want.”
BrightLine is the lead innovator and global provider of rich media solutions on TV, for the entertainment and advertising industries. BrightLine’s universal design and execution framework is fueled by data-driven experiences proven to increase consumer engagement, brand recall, purchase intent, and sales. With over 500 executed programs in over 90 million households, the company transforms passive 30-second commercials into dynamic, superior video for rich viewer-driven brand interactions. BrightLine’s proprietary IQ™ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated advertising experiences. BrightLine’s platform agnostic solutions launch across all connected and legacy television platforms, including cable and satellite, telecom companies, gaming consoles, connected televisions, smartphones, and tablets. Learn more about how BrightLine is revolutionizing advertising at www.brightline.tv