Radio Now Reaches 241.8 Million People Ages 12+ During an Average Week
New York – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, announced highlights from its December 2013 RADAR® 119 National Radio Listening Report. The report shows radio’s U.S. audience increased year over year, adding more than 700,000 weekly listeners since December 2012. Radio now reaches 241.8 million listeners (91 percent of persons) ages 12 and older on an average weekly basis. Additionally, daily time spent listening to radio among persons ages 12 and older held steady from the December 2012 RADAR report. Those 12 and older who listen to the radio spend approximately 2 hours and 35 minutes a day with the medium.
Radio Continues to Increase Its Reach
Year over year, radio continues to increase its national reach, adding more listeners on a weekly basis, according to a five-year trend based on the latest RADAR report.
|Weekly||Dec. 2009||Dec. 2010||Dec. 2011||Dec. 2012||Dec. 2013|
|CUME (000)||RADAR 103||RADAR 107||RADAR 111||RADAR 115||RADAR 119|
|Overall number of U.S. listeners ages 12+||236,472||239,775||241,261||241,075||241,804|
|All Radio Listening, P12+, Mon-Sun 6A-12M.
Radio Continues to Reach a Diverse Audience
According to the December 2013 RADAR report, radio saw gains in the Hispanic audience across all major demographic groups compared with December 2012, while the black (non-Hispanic) audience remained steady year over year.
- Radio’s Hispanic audience aged 12 and older added 372,000 weekly listeners over the past year. Radio reaches 94 percent of Hispanic listeners 12 and older in an average week.
- Listenership among young Hispanic teens ages 12 to 17 showed impressive gains from last year, adding 271,000 weekly listeners. Radio now reaches more than 5 million Hispanic teens in an average week.
- Listenership among Hispanic adults ages 18 to 49 also increased compared to last year, adding more than 500,000 weekly radio listeners.
- Radio now reaches more than 30 million black (non-Hispanic) listeners 12 and older in an average week, or 91 percent of this demographic.
About the RADAR December 2013 Report
Nielsen’s RADAR (Radio’s All Dimension Audience Research) December 2013 Report is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Radio Networks, United Stations Radio Networks and WestwoodOne.
The sample size for the RADAR December 2013 Report is 396,013 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs®.
The RADAR December 2013 Report includes data from all 48 Nielsen PPM® markets. The survey period for RADAR 119 covers September 13, 2012 to September 11, 2013.
The Company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter, PPM, and PPM 360 are marks of Arbitron Inc.
RADAR is a registered trademark of Arbitron Inc. DMAis a registered trademark of The Nielsen Co. (US) LLC.
PPM ratings are based on audience estimates and are the opinion of Nielsen and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.