Cements status as leading enterprise software company for digital branding
Emeryville, CA – TubeMogul announced that clients have spent over $100 million on the company’s video ad buying platform so far in 2013, and the company is on track to more than double last year’s figure.
Behind TubeMogul’s growth is an offering that is bringing about a future where all brand advertising is bought through software. Over 96% of video ad campaigns run by TubeMogul’s platform clients are self-serve (meaning marketers log in to the software and execute campaigns themselves). The results are transforming an industry long accustomed to doing business through Excel, phone calls and faxes to an automated, software-driven model. “In an industry dominated by analog methods for buying and delivering ads, that’s virtually unheard of,” says Chip Scovic, TubeMogul’s Chief Revenue Officer and former head of Google’s media platforms business for advertisers and independent agencies.
TubeMogul is wrapping up a year of rapid growth highlighted by being named North America’s 12th fastest-growing software company by Deloitte. Every Fortune 100 automotive and consumer packaged goods company ran a campaign with TubeMogul in 2013, as well as 85% of Fortune 100 retailers. Similar momentum is happening at top agencies and trading desks, as well as non-traditional clients like top ad networks and publishers.
Several statistics best summarize TubeMogul’s expansion in 2013:
- In the first three quarters of 2013, repeat platform clients from 2011 or 2012 were responsible for 79% of spending by platform clients on the company’s software.
- In the first three quarters of 2013, over one-third of spending on the company’s software is from outside the U.S.
- TubeMogul hired 136 employees in 2013 to date, bringing total headcount to 226 worldwide. The company plans to increase headcount by over 40% in 2014.
- TubeMogul processes over 15 billion ad opportunities per day globally and can now support campaigns in over 70 countries.
“As the industry shifts to a software-driven model for buying ads, we are proud to be the leading enterprise solution for digital branding,” comments Brett Wilson, CEO and Co-Founder of TubeMogul. “By focusing on helping brands build awareness and loyalty through technology, we are positioned well for continued growth.”
TubeMogul’s software driven approach enabled brands and agencies to transform their media buying processes in 2013:
“TubeMogul reduced our costs by over 70% compared to ad networks,” reports Gary Milner, Director of Global Digital Marketing at Lenovo. “By unifying our creative and media agencies on a single platform, we are seeing the quantifiable results that real-time iteration makes possible.”
“IPG Mediabrands has committed to and continues to enhance the automated buying commitment of 50% by 2016. TubeMogul is an important partner for us as we continue to accelerate our growth, globally,” said Nicole Craine, President of Mediabrands Audience Platform. “Their willingness to embrace innovation and collaborate on new, relevant solutions for our global clients in an integral part of our offering,” she added.
On the back of demand from brands and agencies for programmatic video advertising, TubeMogul continued to be a critical player in the marketplace and maintained its position as one of the largest real-time buyers of video advertising in the world:
“Programmatic Video provides brands a powerful opportunity to reach their customers at scale in the moments that matter, and we’re happy to see buyers like TubeMogul taking full advantage of the premium inventory and advanced technology available on DoubleClick Ad Exchange,” says Scott Spencer, Director of Product Management for DoubleClick Ad Exchange. “We’re constantly developing innovative solutions for advertisers and TubeMogul is always eager to be one of the first to adopt these new solutions.”
“TubeMogul and LiveRail share many common values. Both companies are ‘technology-first,’ and both believe that we must serve only one side of the advertising ecosystem to avoid inherent customer conflicts. These fundamental traits have made TubeMogul and LiveRail extremely strong partners and we only strengthened our partnership in 2013, as TubeMogul was again the largest buyer of video advertising across LiveRail’s publisher platform,” said Mark Trefargne, CEO LiveRail.
“TubeMogul has been a trusted partner of SpotXchange for more than three years and was the largest programmatic video buyer on our exchange in 2013. Our partnership has provided us with invaluable learnings as we continue to innovate our technology to better benefit brand advertisers and ultimately create more demand for our publishers clients. We worked closely with TubeMogul throughout the year to deliver an unprecedented level of transparency, increasing the information automatically passed between advertiser and publisher, so both parties can make more informed and strategic buy and sell decisions,” said Michael Shehan, CEO of SpotXchange.
TubeMogul is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on TubeMogul’s programmatic platform. By using a single, integrated solution, TubeMogul’s clients gain control over their video spend, simplify their workflow and verify the success of their campaigns. Founded in 2006, TubeMogul is based in Emeryville, California with offices across North America, Europe, Asia and Australia.