NEW YORK, NY – PlaceIQ (www.PlaceIQ.com), the company building more accurate audiences with location, time and real-world behavior, announced today that it has hired Paul Thenstedt as SVP of sales to lead that team’s efforts to drive revenue across the company’s product suite in the Mid-West and Western U.S. Thenstedt brings more than 25 years of digital media and interactive sales experience to PlaceIQ, where he will report directly to Tony Nethercutt, CRO.
“I’m extremely excited to put PlaceIQ’s technology and innovation to work for partners,” said Thenstedt. “Our data science team distills and generates the most relevant insights from consumer behavior and location data, allowing marketers to make more accurate, informed real-time decisions. This incredible understanding of target audiences and a rapidly expanding product portfolio will enable advertisers to reach the empowered, connected consumer with significant scale.”
Prior to PlaceIQ, Thenstedt managed a regional sales force based in Chicago, Detroit, Los Angeles and San Francisco that was responsible for implementing NBC Universal (NBCU) multi-platform client solutions and generating advertising revenue for NBCU digital properties like NBC.com, Bravo and AccessHollywood.com. During this time, Thenstedt also led strategic multi-channel sales strategies, including video and social television, across a variety of platforms, spanning desktop, mobile, tablet, linear television Video on Demand (VOD), interactive television, and connected television.
Thenstedt has been involved in the media business since 1987, starting his career in New York as a national television buyer at McCann Erickson. He spent 12 years at CNN, where he served as VP, CNN Interactive Sales and has been selling digital media since 1997. Previous roles include regional sales manager for Lycos, senior account executive for BET, Midwest Manager for Winnercomm Sports, and television production for WIFR-TV.
“PlaceIQ has aggressive plans to scale in 2014 to meet the increasing demand from marketers for products, including targeting based on television viewership, that help them leverage the vast insights derived from location data to more intelligently reach their key audiences across devices and platforms,” said Tony Nethercutt, CRO of PlaceIQ. “We are thrilled to tap into Paul’s diverse digital media expertise and his proven ability to build and continually create innovative and strategic sales strategies.”
Leading CPG, retail, automotive, entertainment, consumer electronics and other national brands and their agencies rely on PlaceIQ’s patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ’s Place Visit Rate™ (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado.