First-of-its-kind offering for mobile performance buying will be built on AppNexus
NEW YORK and TEL AVIV — Global performance marketing company Matomy Media Group announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexus offers the online advertising industry’s most powerful, open and customizable advertising technology platform.
Matomy’s new performance-based mobile media buying offering will utilize the company’s deep mobile affiliate relationships. Through the partnership, Matomy will integrate its smart mobile media buying optimization tool, Mobit, with AppNexus’ industry-leading programmatic buying platform to provide a gateway for mobile media buying without the need for direct partnerships with individual suppliers.
“We’re thrilled to partner with AppNexus to bring performance-based mobile media buying to our affiliates,” said Ofer Druker, CEO of Matomy Media Group. “Matomy affiliates will benefit from having direct access to our mobile media buying tracking tools, as well as AppNexus’ real-time bidding capabilities in mobile. The mobile demand from our affiliate network has been tremendous, and we expect that demand to increase through this partnership.”
“Matomy is a perfect example of how an innovative ad company can build on AppNexus’ core technology and leverage our expertise to create something that brings unique and real value to its customers,” said Lauren Nemeth, SVP, AppNexus. “Matomy and AppNexus have long worked together to drive improvements in desktop advertising, and we’re excited to continue that collaboration to drive cross-channel performance in mobile.”
Matomy Media Group and AppNexus have had a strong display partnership for several years. Matomy’s new mobile performance offering signifies the company’s intent to move aggressively with AppNexus into mobile by leveraging AppNexus’ mobile buy-side capabilities and API to build a technology layer to enable efficient mobile media buying.
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and Google’s DoubleClick, AppNexus offers the industry’s most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.
About Matomy Media Group
Matomy Media Group is a global performance marketing company. Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, email marketing, search and social marketing, video and virtual currency platforms.
With seven branches worldwide and more than 350 employees, Matomy Media Group serves 60 billion impressions per month for 500 of the world’s leading advertisers across 7,000 publishers in more than 85 countries, and enables campaign optimization across all digital media to ensure cost-effective, controlled and high-quality results. Matomy Media Group is a privately held company.