DMG (DSNR Media Group), a global provider of digital advertising solutions for online, mobile, and social, is broadening its relationship with AppNexus beyond the desktop into mobile, signaling its commitment to the mobile medium.
New York-based AppNexus offers the industry’s most powerful, open and customizable advertising technology platform for both desktop and mobile advertising.
DMG already uses AppNexus’ advanced advertising technology platform for desktop advertising, and is currently one of AppNexus’ largest clients worldwide. Following a successful cooperation of over two years, DMG has decided to expand their mobile business (smartphone and tablet advertising) with AppNexus.
DMG’s mobile division was established four years ago, and is currently the company’s fastest growing unit. The mobile division provides advertisers with advanced global mobile advertising and offers publishers valuable monetization opportunities. By leveraging the AppNexus platform, DMG’s mobile partners are given the opportunity to use a single platform to run Real Time Bidding (RTB) for an automated, transparent and effective way to utilize advertising budgets.
“DMG has been one of our flagship clients for some time, and we are excited to see the strides they are making in both desktop and mobile advertising,” said Lauren Nemeth, SVP, AppNexus. “We can’t wait to see what they accomplish across display and mobile channels globally.”
Throughout the long-standing relationship between the two companies, DMG conducted many in-depth performance tests on AppNexus’ technology. The learnings helped DMG improve RPM yields by over 100%, and raise revenue by over 40%. The AppNexus platform also helped streamline DMG’s ad operations team’s workflow, creating more time to focus on overall campaign optimization and business development.
“We are truly benefiting from our partnership with AppNexus, and are now among AppNexus’ top 10 worldwide clients in terms of impression volumes,” said Shalom Berkovitz, CEO of DSNR Media Group. “Through our cooperation, we are able to deliver unsurpassed value to our customers.”
DMG is a global digital advertising network serving advertisers, agencies and publishers.
Utilizing its unique optimization methodologies and technologies, DMG offers a full cross-platform solution, in online, mobile and social. With over 350 clients worldwide, DMG reaches over 300 million unique users and delivers hundreds of thousands of campaign conversions every month.
For more information, visit: http://dsnrmg.com/mobile