REDWOOD CITY, Calif. –Turn (www.turn.com), the marketing software and analytics platform, today announced its integration with two customer experience optimization solutions: Adobe Target® and Maxymiser. These improvements allow Turn customers to fully leverage their data and acquisition strategy investments to optimize and personalize their websites for consumers – maximizing revenue opportunities.
Available within Turn Audience Suite, the company’s data management platform (DMP), these new tools give marketers the ability to define custom personas and serve content on their online properties based on first- and third-party data sets. Brands can use enhanced A/B testing and serve different messaging to users based on known attributes, for example serving high-value segments different messaging than low-value ones. Understanding the persona data helps marketers get the full value from consumer engagements, and increases the rate of conversions by website visitors.
The company also unveiled enhancements to the Flextag™ universal tag management solution introduced earlier in 2013. Flextag’s innovative point-and-click data capture has now been upgraded to enable marketers to export their valuable first-party data to third-party demand-side platforms (DSPs), DMPs and other marketing platforms.
“In a complex, hyper-competitive digital landscape, an ‘audience first’ strategy is a significant advantage,” says Joshua Koran, senior vice president, product management, Turn. “With these enhancements to Turn’s data management platform, marketers’ website data is no longer siloed from their valuable campaign data. They can more easily unify and take action on the entirety of their anonymous consumer activity, seamlessly connecting this data to Turn’s DSP or other partners.”
Turn provides three real-time marketing applications: Audience Suite, an enterprise data management platform; Campaign Suite, a digital media buying platform for video, mobile, social, and display advertising; and DataMine, a data exploration, optimization and warehousing solution purpose-built for marketers. Turn works with the world’s top brands, agencies and trading desks including Accuen, Aegis, AMNET, AT&T, Chrysler, Dell, Experian, Microsoft, OMD, Toyota, Sprint, Verizon, Vivaki, and Zales.
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to over 100 premium technology partners. Turn is headquartered in Silicon Valley and provides its products, and services worldwide. For more information, visit turn.com or follow @turnplatform.