GOTHENBURG, Sweden - Admeta, the leading Private Ad Exchange provider headquartered in Gothenburg, Sweden, recruits Fredrik Johansson as new Chief Revenue Officer.
Through its product the Private Ad Exchange, Admeta offers premium online publishers world class optimization technology for digital advertising. As part of strengthening its new global market strategy,Fredrik Johansson has been recruited as Admeta’s new Chief Revenue Officer and will be joining Admeta’s management team. Fredrik Johansson has during the last three years been President of Adbid, a subsidiary of the third biggest publisher in Sweden - Stampen Group – that uses Admeta’s optimization technology for its direct and indirect auction based digital advertising sales.
The recruitment of Fredrik Johansson sends a clear signal of Admeta’s publisher centric positioning in the ecosystem. By this, Admeta seriously mobilizes for leading the way in auction-based advertising sales on a global scale.
“I am very pleased that Fredrik joins Admeta’s management team. He will play a central commercial role in Admeta’s continued global expansion. I am convinced that Fredrik’s experience from the publishing stage, along with knowledge of Admeta from a customer perspective, is a fantastic mix for understanding and communicating the value Admeta brings to publishers.” – Alexander Edström, CEO Admeta
Fredrik Johansson will be commercially responsible for both existing client relations and new sales in Europe and Latin America.
“Having been a client of Admeta for several years I know what a tremendous pool of talent Admeta possesses within the company. My hope is that my experience from the publisher side will add another dimension to the understanding of customer needs. I feel that Admeta is very well positioned to take a larger market share.” - Fredrik Johansson, CRO Admeta
Admeta is the leading technology provider of publisher centric optimization technology solutions to premium publishers inEurope and the U.S. Since 2002 Admeta has been combining outstanding technology and commercial insight to improve the business of online actors. Admeta has clients in more than 20 countries, including some of Europe’s finest publishers.