Creative Crowdsourcing Approach to Influencer Campaigns Delivers Results for Machinima
PHILADELPHIA — Poptent (www.poptent.com), the leading social video creation company that connects major global brands and agencies with a growing network of 65,000 independent filmmakers, today announced that Machinima, the number one global video entertainment network for young males, has extended its platform subscription with Poptent through 2014. Machinima uses a custom-built, white-label application that was designed to manage video projects involving its massive audience. The companies’ working relationship has already generated outstanding results in influencer campaigns, prompting the extension.
The platform subscription improves Machinima’s ability to manage its YouTube community, source talent from millions of talented content creators worldwide, efficiently conduct influencer video ad campaigns and manage pay-for-performance programs to drive clicks from YouTube. The platform also delivers robust program administration solutions, including payment processing, asset review and file storage tools, making large, complex campaigns manageable in real time.
Machinima is one of the top entertainment networks on YouTube, serving more than 2.1 billion video views to over 188 million unique viewers each month, which makes Machinima the dominant video entertainment network for young males worldwide. In a rapidly evolving media environment, brands are looking for new ways to connect with audiences, and crowdsourced creativity among likeminded communities can deliver stellar results.
“With access to the most coveted demographic in the world and an incredibly talented, tech-savvy audience, Machinima is in a perfect position to leverage creative crowdsourcing to generate new revenue streams,” said Nick Pahade, CEO of Poptent. “We’re excited about continuing our relationship with Machinima into 2014 and are gratified that their influencer campaigns have received such positive results.”
Using Poptent’s development platform, Machinima recently coordinated a major influencer campaign to promote eBay collections within its network, identifying influencers to create content that matched eBay’s goals and harnessing the passion and creativity of participating gamers to generate eight high-quality videos that garnered over three quarters of a million views. The campaign produced an overwhelmingly positive response from viewers and eBay – all at a fraction of the cost of developing a single traditional ad campaign.
As media channels expand and audience preferences evolve, brands that want to connect with today’s consumers are looking for new ways to engage the digital generation. Poptent leverages the power and immediacy of video to connect audiences with brands. Learn more about Poptent’s groundbreaking creative crowdsourcing solution at www.poptent.com.
Poptent (www.poptent.com) is a social video creation company, leveraging crowdsourcing to connect top brands and agencies with the world’s largest community of independent filmmakers. Poptent and its growing network of nearly 65,000 filmmakers in 140 countries deliver high-quality video focused on marketing performance for Global 500 brands and agencies through a proven process known as “make, test, share.” Poptent provides a full-service suite of managed video marketing services while offering simple and efficient video testing services to help clients identify the top executions from multiple and diverse creative submissions. Poptent then helps clients distribute the best-performing videos more affordably to the channels of their choice through performance-based, user-initiated viewing campaigns designed specifically for more effective social content marketing.