London - Audience measurement and real-time advertising company Quantcast has received independent verification for its brand safety policies under the Institute of Practitioners in Advertising (IPA) and the Incorporate Society of British Advertisers (ISBA) Brand Safety Initiative.
This independent verification confirms that Quantcast’s systems and policies prevent ads from appearing within unsuitable or damaging contexts and is an important milestone that confirms safeguards for advertisers.
Quantcast powers advertising for more than 1000 marketers and operates one of the most accurate and effective real-time bidding technologies. This brand safety verification is a testament to the sophistication of Quantcast’s technology and commitment to supporting advertisers and their brands.
Nigel Gwilliam, Consultant Head of Digital at the IPA said: “Our members place tremendous importance on safeguarding clients’ brands online. We would like to congratulate Quantcast for their pioneering efforts in this space, leading to their completion of the independent ABC audit.”
Peter Robins, Founder of agenda21 adds: “agenda21 takes the issue of protecting our clients from inappropriate placement very seriously. Buying advertising impressions in today’s digital ecosystem can be very complex so it’s been essential to have all the main trade bodies collaborate to address this issue. It’s good to see Quantcast taking the lead in securing independent verification to help us better protect our client’s campaigns from inappropriate content.”
Phil Macauley, European managing director at Quantcast said: “In the new age of buying digital advertising, an increasingly complicated process, brand safety has to be a priority. Protecting our client’s brands has and always will be of utmost importance to us and this Brand Safety initiative highlights the effort we have put into ensuring safe environments for them.”
Quantcast is a digital advertising company specialising in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in big data for the digital advertising industry, Quantcast directly measures more than 100 million Web destinations, incorporates over one trillion new data records every month, and continuously processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. For more information, visit www.quantcast.com.
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The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.
Our role is two-fold: to provide essential core support services to our 300 agency members who are key players in the UK’s £16.7bn advertising, media and marketing communications industry; and to act as the industry spokesman.
agenda21 is an independent digital media agency founded in 2005 by three partners, Nick Suckley, Pete Robins and Rhys Williams. Based in London’s Soho, the agency combines data with forensic analysis, smart insight, creativity and practical application. This delivers measurable marketing performance gains for clients including Epson, Plantronics, Burt’s Bees, totaljobs.com, Prudential and DFDS Seaways.