NEW YORK - AcuityAds. Inc., a market leader in real-time bidding (RTB) technology, has become one of a few companies that now has access to Facebook Exchange (FBX), and will begin offering this inventory to clients immediately. FBX allows marketers to purchase Facebook advertising on an individual impression basis through RTB, and Acuity’s technology will enable marketers to achieve exceptional audience reach and scale through this platform.
Being one of just a small group of companies with direct access to FBX, Acuity is now providing its clients with the opportunity to implement RTB online advertising across all available digital platforms. This cross-platform capability provides enhanced buying efficiencies for marketers, as they can manage all of their digital campaigns from one source. With this integration, Acuity can now connect digital marketers to the right consumers across display, mobile, video, and social media.
Through directly integrating with FBX, Acuity can now provide marketers with the quality and scale available through Facebook, and enable them to optimize their campaign performance using Acuity’s advanced RTB platform. Acuity is also providing marketers with the opportunity to purchase Facebook inventory more cost-effectively by buying ad units using RTB technology.
With the FBX, Acuity’s clients will see their RTB campaigns achieve vastly expanded reach. Further, by leveraging Acuity’s proprietary targeting and data optimization technologies, these clients will be able to target niche audiences at scale to achieve greater brand awareness and campaign performance.
“We see direct integration with FBX as a big step for our company, as we are now joining an exclusive group of online advertising technologies. One of our primary goals is to provide our clients with the absolute best performance possible across all available digital marketing channels and this connection to FBX goes a long way to help us do that,” said Tal Hayek, CEO and Founder, AcuityAds Inc.
With this connection, Acuity also becomes the first and the only Canadian RTB platform to be directly integrated with the Facebook Exchange.
AcuityAds’ advanced real-time bidding platform is powered by proprietary machine-learning technology that allows advertisers to hyper-target their digital consumers across online display, video, mobile, and social campaigns. In fewer than three years, we’ve grown from seven people crammed into one room, to having operations in New York, Toronto, and Montreal. We’ve been proven by Fortune 500 companies to connect with the right consumers, in the right places, at the right times, and for the right price. For more information, visit http://acuityads.com/solutions/facebook-exchange/.