Event demonstrates the advertising technology field continues to prosper
“We saw a fantastic turnout at the ad:tech New York event”
ad:tech New York featured keynotes from top brands and famous marketers who discussed current and future trends in the digital marketing and advertising industries. Opening day included keynotes from global companies such as Nestle, as well as a panel with Socialmetrix, Latin3 and The Design Factory. Day two of the show continued with information-packed keynotes from Ford Motor Company, a panel with HootSuite, Wildfire by Google and Facebook. The event wrapped with a closing keynote from Kevin Jonas who talked strategies for connecting with Millennial-age consumers as they flex their growing purchase power.
The renowned Startup Spotlight competition tradition continued as ad:tech New York partnered with two of the world’s best-known brands, MasterCard and Tourneau, to reward the most innovative and enterprising young companies in the digital marketing field. MasterCard chose Jana, mobile rewards social marketing and global research company. Jana will have an opportunity to pitch Mastercard’s business in-house. On day two, Tourneau chose Curalate, marketing and analytics suite for the visual web, pitch their company in-house. Each won $25,000 worth of digital adverting from Adweek, as well as the ad:tech Innovation Award.
An exclusive speed round media briefing was held on day one to highlight the show’s top news announcements from selected exhibitors. Each of the seven finalist companies was allotted three minutes to present in front of an audience of ad:tech’s attending press. On the second day the companies were given an encore opportunity to present on the Spotlight Stage in front of an audience of ad:tech’s attending press as well as expo floor attendees. The companies selected for the press briefing include: AdSpruce, Cinegif, Convertro, DudaMobile, Sensegon, TAPTAP Networksand WebSpectator.
Anne Murray, Senior Director of Marketing, Southwest Airlines, and Jonathan Nelson, CEO, Omnicom Digital, each accepted the ad:tech Industry Achievement Award at the beginning of the two morning keynotes. This coveted award honors long-term dedication and consistent outstanding service to digital marketing.
“We saw a fantastic turnout at the ad:tech New York event,” said Nicole Buraglio, marketing director at ad:tech. “The attendance numbers and positive feedback from this year’s event reflects the strength of the advertising technology industry and the thought-leadership present at the event is further proof that ad:tech is the premier event for professionals in the space. We’re looking forward to what the 2014 San Francisco show will bring in April.”
More information:
- For more on ad:tech: www.ad-tech.com/
- To register for ad:tech San Francisco: bit.ly/1cGeVZn
- To submit for a speaking slot at ad:tech San Francisco: http://na.ad-tech.com/sf/call-for-sessions/
- Follow @adtech on Twitter and join the conversation using #adtechSF
About ad:tech
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.
