LOS ANGELES - Triton Digital, a leading technology provider for the audio industry, announced a partnership with Lotame to integrate its unifying data management platform (DMP) into a2x, the industry’s first programmatic exchange for streaming audio advertisements. The partnership will enable a2x publishers, including Entercom, CBS, Univision and many others, to integrate first- and third-party data from multiple sources in one place, streamlining the user experience and enhancing targeting capabilities and audience segmentation to improve advertising campaign results and inventory forecasting.
“This delivers better visibility, more control and ultimately makes a2x’s streaming audio inventory even more attractive to advertisers.”
“Lotame’s platform will add even more value to a2x’s inventory, as users can now integrate first- and third-party data from multiple sources in a single, easy to use interface,” said John Rosso, President of Market Development at Triton Digital. “This new functionality will enable better audience segmentation, delivering increased value to advertisers and publishers alike.”
Lotame’s DMP enables publishers to collect, understand and activate audience data from any source, including online, offline and mobile. Lotame also provides Triton with a powerful forecasting tool which includes audience segmentation across multiple data sources to better predict volume based on targeted audience segments.
“Our unifying DMP enables Triton’s a2x clients to access data from all of Lotame’s great partners within a single source of contact,” said Kevin Kohn, Chief Revenue Officer at Lotame. “This delivers better visibility, more control and ultimately makes a2x’s streaming audio inventory even more attractive to advertisers.”
a2x is the first audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.
Lotame is the global leader in unifying data management, empowering innovative publishers, networks, and brands to unlock the full value of their audience data. Clients leverage Lotame’s unifying DMP to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from their data assets. For more information, visit http://www.lotame.com.
About Triton Digital
Triton Digital (http://www.tritondigital.com) is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.