DUSSELDORF, Germany - Xaxis, the world’s largest audience buying company, announced the appointment of ad industry executive Christian Wilkens as Managing Director, Germany. Wilkens joins the company from Microsoft Advertising, where he served as the primary contact with WPP for all ad business including video, display, mobile, social, performance, Windows 8 and Xbox.
“The evolution of addressable media into video and TV as well as other platforms is creating new ‘smart’ ways for us to help our clients to execute their media strategies. Having Christian drive Xaxis Germany will help take it to the next level.”
At Xaxis, Christian Wilkens will lead strategy and operations in Germany including sales and account management, product, data and insights, as well as publisher relations and strategic partnerships.
“Our Xaxis business in Germany continues to evolve rapidly,” said Juergen Blomenkamp, GroupM Investment Chairman. “The evolution of addressable media into video and TV as well as other platforms is creating new ‘smart’ ways for us to help our clients to execute their media strategies. Having Christian drive Xaxis Germany will help take it to the next level.”
Xaxis Germany forms a core part of the company’s global business, which has grown to a footprint of 26 countries to date. As one of the core Xaxis markets, Germany takes the lead on many initiatives with the EMEA and Global business.
”Having someone with Christian’s knowledge and experience join our EMEA management team to lead the German business is an enormous benefit to the ongoing growth and evolution of Xaxis. He brings a unique perspective and deep understanding of the industry and our business. We are delighted to welcome him to Xaxis,” said Caspar Schlickum, Managing Director EMEA.
Wilkens brings a wealth of media industry experience to the role, with 12 years in media sales, marketing and publishing. He started his career at Bauer Media Group where he managed German magazine, Maxi and was later promoted to two concurrent positions: Publishing Manager for Auto Zeitung and Head of Business Development.
He is a Business graduate from Nordakademie Elmshorn.
Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis, a GroupM company that is part of WPP, has a presence in 26 countries across North America, Europe, Asia Pacific and Latin America. For more information, please visit www.xaxis.com.