Website Provides a Real-Time View into the Programmatic Advertising Marketplace Activity Taking Place through Index
TORONTO - Index Exchange, a fully customizable exchange technology and premium programmatic marketplace from Casale Media, today announced the re-launch of its website (indexexchange.com). The new site is the first to offer open access to data from actual programmatic advertising activity across a variety of vertical industries including automotive, retail, telecommunications, financial services, food, careers, business, government, health, dating, media, non-profit, real estate, tobacco and travel. The website acts as a real-time repository of insights and data aggregated from billions of impressions traded each quarter across advertising marketplaces powered by Index, and is open to anyone interested in developing a clearer understanding of the volume, pricing, seasonal demand trends and nuances of real-time bidding (RTB).
The promise of programmatic advertising is fueling rapid growth on both the buy and sell sides, and it has never been more important for marketers and publishers to make informed decisions about howbest to utilize RTB. This year, eMarketer estimates that US advertisers will spend more than $3.36 billion on real-time bidding, up from just under $2 billion in 2012 and less than $1 billion in 2011.
The re-launched website comes with an upgraded user interface for Index publisher and seller clients, offering a more intuitive approach to managing the growing swath of programmatic demand available through RTB today. Index tracks over 40,000 brands and advertisers globally on a daily basis across its RTB marketplaces.
“Before diving into programmatic advertising – as with any new digital advertising initiative – it is crucial that brand marketers and publishers are fully informed about the dynamics of the RTB market,” says Andrew Casale, vice president of strategy, Casale Media. “The Index site is the first completely open destination to offer ‘hard data’ on exactly what’s happening with programmatic advertising by vertical. I think visitors will be surprised about how much information we have made available, including everything from pricing information to bid activity.”
Other features of the site include:
Bid Pulse Map: Offers real-time visualization around the volume of bids that are being placed through Index, tied to impression location
Price Stream: Shows a live stream of the bids being placed on Index powered marketplaces – identified by advertiser sector and impression location
Ad Sector Rankings: A snapshot of advertiser sectors by share of “winning bid activity” across Index powered marketplaces
Demand Trends: Daily updated data based on a statistical sampling of the exchange activity taking place through Index
“It’s in our DNA to ensure that enterprise media sellers will be successful in the high-growth, often complicated areas of digital advertising,” says Julia Casale, chief marketing officer, Casale Media. “From shifting consumer behaviors to channel ubiquity and audience fragmentation, marketers are being challenged to navigate somehighly disruptive media sales organizations. With so much happening on bothsides of the digital media and advertising equation, it is necessary to be as transparent as possible with our data. We hope these moves will foster moreliteracy within the market, and in turn more successful programmatic programs.”
To learn more about the Index site please visit www.indexexchange.com.
Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy.