Harmon to Spearhead Business Strategy and Revenue Relationships for Company’s Fast Growing Media Valuation Platform and Media Quality Solutions
NEW YORK, NY – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has hired Harmon Lyons as VP of business development to support the company’s accelerated growth and demand for its media quality solutions. In this role, Lyons is responsible for driving revenue through client adoption of Integral’s digital technology solutions that help advertisers, trading platforms and sellers plan, execute and optimize their media quality, driving improved ROI.
“We are thrilled to have an experienced and talented executive of Lyons’ caliber joining our team. He has an exceptional track record of driving new business and expanding into new markets. We are confident in his ability to create new growth and revenue opportunities for our customers as well as for the company,” said Integral Ad Science CRO, Michael Iantosca.
A sixteen-year veteran of the online media industry, Lyons’ expertise draws from his extensive background across the publisher, agency and advertising technology space. Most recently, Lyons served as managing director and global vice president of business development for Resolution Media, an Omnicom Media Group Company focused on search, social and performance marketing. Prior to his role at Resolution Media, Lyons was with Electronic Arts (EA) leading its global media business in the central region. Lyons also spent over 10 years at Microsoft where he led several different sales and service teams across the country. He helped build some of the first online advertising programs for financial services advertisers and also helped launch the Digital Circular initiative at Microsoft with some of the nation’s top retailers.
“I am excited to join the team at such a high-growth period and look forward to leading Integral’s business relationships with multi-use and platform accounts, DSPs, and direct networks,” stated Lyons. “I understand their key goals and needs, and have been blown away with Integral’s solution suite. I’m looking forward to connecting Integral’s clients with products that will help them achieve the success they are looking for.”
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ score supports an advertisers’ ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, London, Tokyo and Sydney. Learn more at www.integralads.com.